Scrapbooking, reading, being outdoors-camping, travel
Bernadette McLintock
Buford,GA
Summary
Dynamic Marketing Professional with extensive experience managing complex marketing projects and campaigns and a proven track record of enhancing promotional strategies across multiple platforms. Skilled in coordinating with multiple stakeholders, managing marketing materials and promotional items, and driving brand engagement and visibility through strategic use of multichannel and traditional marketing. Expertise in vendor management and auditing, complemented by a robust background in training. Adept at optimizing processes, budget management, and leading successful marketing initiatives to achieve business objectives and strengthen market presence. Demonstrates exceptional organizational skills, creative problem-solving, and a strong ability to deliver projects on time and under budget. Continuously seeks to leverage marketing expertise to contribute to the success of the company.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Hyundai Material Handling
12.2021 - Current
- Manages and executes projects in a marketing department with a yearly budget of $2M
- Oversees contracted outside vendors
- Coordinates with promotional item vendor to select items to produce, monitor inventory levels, secure items for trade shows or dealer events, and ship items
- Works with dealers (in 160 locations) to maintain a dealer directory of key contacts and provide marketing support
- Assists with implementing new branding guidelines and strategy
- Chooses items for dealer kits to promote the HMH brand in new and existing dealer locations
- Coordinates with ad agency to plan, provide assets, review and get approval for marketing projects such as the newsletter, print pieces and website changes
- Supports sales and technical trainers by scheduling catering for HQ classes and providing promotional items to hand out
- Facilitates paperwork, payment and promo items for trade shows
- Assists dealer-run tradeshow booths with paperwork or questions to have a successful show
- Collaborates with ad agency on social media postings and content for LinkedIn, Facebook, Instagram and YouTube platforms
- Makes minor changes to the HMH website and dealer portals/hubs through WordPress and directs outside vendor with major changes
- Executes all Constant Contact emails and surveys then reviews post deployment reporting
- Processes invoices for marketing and Co-op expenses monthly keeping the budget for the department
- Compiles the quarterly report for the government cooperative purchasing program
- Generates specialized list of leads for dealers quarterly
- Utilizes different sources to analyze lead data by dealer territory
- Manages all aspects of the Co-op Funding program including leading one on one training webinars
- Is key contact for organizing bi-annual dealer meeting for 130 attendees and the annual award ceremony/dinner
- Key Achievements:
- Reduced promotional item inventory by 83% in the first 6 months of the year to reduce old or slow-moving items
- Developed, launched and implements the monthly photo contest to gain application image assets
- Was part of multi-division team to update 34 panels(48x96”) for the main lobby with a 5-week turnaround
- Completed under budget and a week early
- Analyzed, spoke with and compiled a report for all 53 dealer websites on branding accuracy
- Assisted with implementing phase 1 of a new brand strategy and logo in 2023
- Implementing phase 2 now.
Market Trainer and Marketing Assistant
McDonald’s
04.2020 - 12.2021
- Member of the mid-level management team to assist in making decisions for the company’s 21 restaurants
- Facilitated 3+ weekly orientations to teach McDonald’s work policies, safety regulations, and other proper procedures to ensure crew members are delivering food that is safe to consume and in a friendly manner
- Performed HR responsibilities like scheduling training, conducting interviews, hiring and training personnel for crew and shift managers
- Trained managers in new product deployment processes and new signage placements
- Conducted customer service classes for all 800+ employees
- Built community relations in the trade areas
- Local execution of National marketing plans and programs
- Performed promotional signage audits quarterly
- Monitored Facebook, Instagram and Twitter accounts for job applications and community outreach initiatives
- Performed monthly organizational activities such as Customer Experience Visit Audit, Food Safety Audits and Health/Security inspections
- Assisted Dir
- Of Marketing with in-store employee appreciation programs
- Serv-Safe certified
- Key Achievements:
- Raised awareness of new chicken sandwich in trade markets by 50%
- Raised awareness of new bakery items in the Roswell/Alpharetta market with businesses by 75%
- Built trust with restaurant managers and supervisors to gain understanding of staffing needs and issues in the store
- Increased staffing by 25% during the pandemic.
Project Coordinator
Benson Integrated Marketing
08.2019 - 03.2020
- Developed print and promo solutions for Apartment Home Communities by using technical and analytical understanding of in-house and outside vendor production capabilities
- Worked closely with Internal departments (Graphic Arts, Creative Arts, Estimating, and Production) to complete projects from estimate through production quality control and shipping
- Maintained constant contact with Clients via email and phone for online orders, on-going projects, and next steps to ensure high-quality customer service
- Prioritize active projects and ensuring all processes were followed to deliver high-quality results
- Actively resolved routine problems that could impact the timeline, quality, or budget of the client’s delivery goals
- Obtained external vendor quotes and prepared estimates for all custom solutions
- Cultivated vendor relationships to stay abreast of new products
- Key Achievements:
- Adhered to company policies on 24 hr re for turning emails and 48 hrs project due to client
- Started discussions with clients to gain project requirements and present solutions that met customer and project needs within a set timeframe
- Monitored progression of timelines to ensure that deliverables meet Client expectations and company profit margins were maintained
- Passed all probationary period skills tests and was rewarded with more responsibilities as a result.
Paraprofessional
Gwinnett Co. Schools
08.2014 - 08.2019
- Provided vocational instruction for five special education students located at one of three sites, Chik-Fil-A, Kroger, and Dacula Elementary
- Trained and modeled learning activities developed by the primary instructor
- Conducted small group sessions to reinforce classroom, socialization, and other necessary skills
- Maintained physical and electronic records of students’ behavioral records
- Key Achievements:
- Collaborated with teacher to maintain an environment conducive to learning and development while providing physical and emotional assistance to special education students
- Taught diverse and complementary topics including time management, appropriate work behavior, communication skills, professionalism, and teamwork.
Substitute Teacher
- Special and General Education
- Carried out teachers’ oral and written instructions to execute lesson plans, maintain classroom management, and apply best strategies to sustain appropriate classroom behavior
- Key Achievements:
- Awarded the Star Award from the Vice-Principal of Special Education at Taylor Elementary School for being a positive influence for students and expertly managing a challenging class.
Account Executive
TMP Worldwide/Monster.com
06.1998 - 01.2005
- Utilized industry best project management methodologies to oversee multiple, concurrent projects including PSA program, Call Center, Displays, Promotional Items, and Employee Referral Program
- Provided fiscal oversight for project budgets and processed invoices for payment
- Prepared documentation to ensure readiness for government audits
- Sustained video and audio supplies and promotional inventory levels, created purchase orders (POs), maintained productive communication with vendors, and managed third-party vendors
- Key Achievements: ⦁ 2002 Recipient of an Outstanding Contributions Award; and 2003 Outstanding Contributions Award from AFRC client for a successful recruiting mission
- Gained valuable insights from quarterly client meetings and developed and implemented new strategies based on information provided at meetings
- Teamed with various departments to ensure the completion of project tasks and authorized production of promotional and display items
- Revamped antiquated processes, developed new processes, and oversaw the implementation of new processes.
Education
Bachelor’s Degree - Advertising
University of Georgia
Athens, GA1998
Skills
- Event Logistics/Coordination
- WordPress
- Canva
- Event Calendar Management
- Google Analytics
- SAP
- Adobe Products
- Microsoft Office Suite
Certification
- Certified Marketing Professional in Digital Marketing, Digital Marketing Institute/American Association of Marketing
Work Preference
Work Type
Full TimeLocation Preference
HybridOn-SiteImportant To Me
Company CultureWork-life balanceHealthcare benefitsPaid time offFlexible work hoursTeam Building / Company RetreatsInterests
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