Summary

Overview

Work History

Education

Skills

Websites

References

Career Highlights

Timeline

Bernadette Rafferty

Bridgeport

Summary

Results-driven digital and operations leader with 20+ years of experience driving online growth, optimizing e-commerce strategies, and leading high-performing teams. Proven success in delivering seamless customer experiences, managing platform migrations, and scaling digital operations at top brands, including Vineyard Vines and Athletic Brewing Company. Skilled in cross-functional collaboration, data-driven decision-making, and leading digital transformation at the intersection of technology, marketing, and operations.

Overview

years of professional experience

Work History

Office Administrator

Hometown Nannies Plus

Westport

02.2025 - Current

Manage day-to-day office operations, scheduling, and compliance with licenses and certifications.
Conduct reference and background checks to support recruitment and hiring.
Create and update internal forms, job postings, and social media content to maintain brand consistency.

Director, Product Management & E-commerce Marketing

Athletic Brewing Company

Milford

01.2023 - 01.2024

Led digital strategy and e-commerce operations for athleticbrewing.com, overseeing UX, site performance, and digital growth.
Managed cross-functional teams, and collaborated with IT to enhance platform scalability.
Directed A/B testing initiatives that improved site conversion and engagement.
Spearheaded the launch of new product features, overseeing the roadmap and stakeholder alignment.
Managed a hybrid team of three, mentoring and aligning efforts across product and marketing.
Key Achievements:
Increased web conversion rate by 18% year over year.
Reduced site bounce rate by 22% through content and UX improvements.
Delivered 12+ product launches with seamless go-to-market execution.

Senior Director, E-commerce & Operations

Vineyard Vines

Stamford

01.2006 - 01.2023

Directed e-commerce site strategy, merchandising, and performance across multiple digital channels.
Led two major website replatforming initiatives: from IBM WebSphere to Salesforce Commerce Cloud.
Developed and implemented a comprehensive SEO strategy, improving organic traffic and rankings.
Partnered with customer service and IT to enhance user experience, and ensure operational excellence.
Oversaw fraud prevention protocols, and implemented best practices for content QA and ADA compliance.
Played a key role in onboarding a third-party call center to scale customer service.
Key Achievements:
Boosted site traffic through organic SEO initiatives.
Decreased customer complaints by 30% through site performance and UX improvements.
Successfully launched a centralized PLM/PIM system with cross-department collaboration.

Customer Service Supervisor

Old Navy

Fairfield

01.2005 - 01.2006

Supported store management in driving sales, operational efficiency, and HR functions, ensuring customer satisfaction, and profitability.
Trained and developed sales associates, fostering a customer-centric environment, and maximizing team performance.
Performed Manager-on-Duty responsibilities, demonstrating leadership and problem-solving skills in a fast-paced retail setting.

Web Store Program Coordinator / Account Coordinator

SureSource, Inc.

Shelton

01.2002 - 01.2005

Managed online product information, tracked sales performance, and collaborated with marketing to enhance online promotions.

Marketing Coordinator

Fletcher-Thompson, Inc.