Asana, Jira, Confluence
Bernadette Tulao-Crigler
Freelance Designer, Content Specialist, Technical Writer | Ex-Zappos/Amazon
Las Vegas,NV
Overview
18
18
years of professional experience
10
10
Years of Design & Content strategy
Summary
Hyper-focused on crafting intuitive, stunning user experiences while expanding UI/UX design skills. Utilizes design thinking, analytical research, management skills, and design technology to bring design, technical writing, content copy, user testing, and functional and business requirement documents into fruition. Results-driven, detail-oriented, professional designer with a pragmatic approach to analysis and problem-solving, known for adaptability and collaborating with cross-functional teams, vendor partnerships, and client relationships. Bringing over 20 years experience in ecommerce, content, and design.
Skills
Problem-Solving
Resourceful
Creative
Analytical
Process Automation
Collaborative
Self-Motivated
Market Research
Project Management
Tech-Savvy
Flexible & Adaptable
Vendor & Client Relationships
Work History
Freelance Designer, Technical/Digital Content Writer
Self-employeed
Las Vegas, NV
10.2025 - Current
- Collaborates with cross-functional teams to create high-quality, cohesive branding to meet marketing objectives.
- Analyzes user behavior and feedback to optimize creative directions that align with user expectations.
- Enhances website traffic by creating engaging, SEO-optimized content for various platforms.
- Creates detailed wireframes and mockups to communicate design ideas effectively to cross-functional teams during the iterative design process, saving time on revisions later down the line.
- Streamlines processes for increased efficiency, managing multiple projects, ensuring timely delivery of content while maintaining high standards of quality and accuracy.
- Manages design library, builds process flows, ensuring resources are up-to-date and easily accessible to team.
- Leverages industry knowledge and emerging trends, bringing innovative messaging and design concepts to life and for improved brand recognition and customer engagement.
Real Estate Consultant, REALTOR®, Owner
Keller Williams The Marketplace
Las Vegas, Nevada
10.2018 - Current
- Cultivates long-lasting relationships beyond transaction -100% of business is from SOI, referrals, and repeat clients.
- Manages entire sales transaction from negotiations to handoff of keys, collaborating with seller/buyer real estate teams, banks, lending teams, title, escrow, lawyers, inspectors, appraisers, photographers, vendors, and contractors for effective communication and on-time close of sale.
- Prepares and presents comparative market analyses and buyer/seller guides, determining accurate property values, providing competitive seller pricing and informed buyer options.
- Follows current market trends and industry news, providing insightful advice for important client decisions.
- Assists clients with navigating complex real estate and legal documentation, ensuring smooth closing process, and quicker property sales at optimal prices.
- Negotiates compensation and favorable deals for clients, leveraging market knowledge, strategies, strong communication skills, and providing guidance on home staging techniques.
- Expertly utilizes online platforms for networking and marketing, including property promotions since 95% of buyers look online.
- Nevada Real Estate License#: S.0185870
ECommerce Consultant (Remote)
Aspen Jay Boutique
Birchwood, Wisconsin
11.2017 - 11.2018
- Collaborated with web developers and designers, creating seamless shopping experience across devices.
- Monitored website, created content to showcase products, leading to increased brand awareness and sales growth.
- Evaluated suppliers, maintaining cost controls and improving operations.
Electronic Data Interchange (EDI) Manager
Zappos (Amazon)
Las Vegas, Nevada
02.2011 - 07.2017
- Streamlined and automated workflows for team of six EDI specialists, coordinators, and analysts, allocating resources and implementing appropriate solutions, overseeing daily operations, ensuring recovery of all EDI transactions.
- Established KPIs, managed EDI projects, timelines, and budgets.
Updated and published business rules, electronic document mappings, technical guidelines, and GS1-128 shipping label requirements used by internal and external software developers. - Drove operational efficiency and reduced costs, leveraging analytics tools/reports, improvement initiatives, and implementing data-driven decision processes.
- Championed continuous improvement efforts for EDI team and Zapporo (ERP system), promoting best practices for processes, tools, and technologies.
- Tested and aided launch of Vendor Scorecard, holding vendors accountable of procurement and fulfillment concerns.
- Collaborated with Vendor Support, Logistics, and Accounts Payable, resolving shipping issues and invoice rejections.
- Mentored team members for future leadership, developing strong company culture focused on collaboration and continuous learning opportunities.
- Cultivated partnerships with 200+ external stakeholders, VANs, 3rd party network providers, maximizing business opportunities and extending network reach within industry.
- Coordinated successful migration - 98% of 1800+ suppliers - from legacy systems to modernized system, and implemented EDI 855 and 860 documents using robust testing processes with 3rd- party EDI provider.
- Constructed EDI process workflows, identifying necessary attributes and gap analysis between Amazon and Zappos systems.
- Developed comprehensive documentation - SOPs (Standard Operating Procedures) for technical processes, facilitating knowledge transfer and improving team efficiency.
- Created business rules and maintained EDI mappings, Vendor Guidelines, and GS1-128 requirements.
- Utilized project management tools and managed EDI integration projects, meeting established timelines and milestones.
Served as EDI SME, liaising between Merchandising and Tech teams on projects requiring cross- functional expertise for successful outcomes. - Cross-trained Merchandising, Content, Vendor support, Logistics, and Fulfillment team members, maximizing team agility and performance.
- Trained and onboarded vendors on Zapporo (ERP) dashboard and Vendor resources in coordination with Merchandising team.
- Established electronic document failure automation processes and risk mitigation strategies with developers, safeguarding against potential operational challenges or disruptions.
Sr. EDI Coordinator & Sr. Content Coordinator
Zappos (Amazon)
Henderson, Nevada
07.2008 - 02.2011
- Balanced dual roles and competing priorities in EDI and Content teams for 2 years, consistently delivering high-quality performance.
- Provided exceptional customer service, tracking documents, collaborating with merchandising, IT teams, VANs, EDI providers to resolve tech and procurement issues, ensuring uninterrupted operations and minimizing downtime.
- Researched and created requirements for new in-house EDI-UI and new ERP, learning to read raw EDI data, creating process workflows for EDI and Content: product data information.
- Collaborated with IT teams, VANs, EDI providers to resolve technical issues, ensuring uninterrupted operations and minimizing downtime.
- Mentored Merchandising and Content departments on nuances of EDI coordination, empowering them with resolutions tools and techniques for overcoming EDI objections.
- Liaised with stakeholders across various departments and began gathering requirements for new EDI initiatives and new ERP system.
- Recruited, trained, and evaluated EDI Coordinators.
- Created web content, supported marketing, and resolved product inventory issues for fashion, luxury, and couture apparel, footwear, and accessory brands such as Lacoste, Ralph Lauren, Stuart Weitzman, and Alexander McQueen.
- Optimized web content for SEO, resulting in higher search rankings and increased user visibility.
- Built relationships with trading partners and EDI providers, fostering collaboration and open dialogue to address any concerns.
- Cross-trained at Amazon/Zappos warehouses to grasp processes and recognize challenges and gaps in supply chain and fulfillment processes.
- Mentored under Sr. Manager of Retail Operations, serving as EDI Manager in his absence.
- Worked in Call Center for 6 month prior to transitioning to the Content team (formerly the Product Info team).
Software
Slack, Microsoft Teams, Discord
Figma, Adobe: InDesign, Illustrator, Photoshop,
Microsoft 365, Apple, Google Workspace
Zoom, Docusign, MLS
Mailchimp, Zendesk, Canva
Familiar with SAP, ERP, CRM, CRS
Familiar with AI & LLMs : ChatGPT, Gemini, Copilot
Familiar with HTML, CSS, JavaScript
Education
Bachelor of Arts - Major: Graphic Design & Media Arts-UI/UX Design; Minor: Psychology
Southern New Hampshire University
Manchester, NH 10.2024 - Current
No Degree - Certification: Design Technology, Graphic Design
Santa Monica College
Santa Monica, CAAssociate of Arts - Liberal Arts, Visual Communication
Mohave College
Lake Havasu City, AZConferences
Presented "How To Do Business With Zappos" at GS1 Connect, an annual event for supply chain professionals to discuss trends, best practices, & innovations. GS1 develops worldwide standards for over 2 million companies to identify products, capture data, & manage supply chains across borders.
- San Diego, CA 2014
- Austin, TX 2015
Volunteer Experience
- Director, Pearl Creek Board of Directors (HOA) 10/2019 - 07/2020 and 07/2023 - 09/2025
- Junior Achievement USA, JA BizTown® (Education)
- Three Square (Food Bank)
- Clean the World (Environment)
- The Animal Foundation (Animal Shelter)
- Friends of Nevada Wilderness (Wildlife Conservation)
- The Shade Tree (Shelter, soup kitchen for abused women & children)
Languages
English
Native or Bilingual
Filipino, French, Italian
Elementary
Japanese, Latin, Spanish
Elementary
EDI Transactions
ANSI X12, V4010
- Retail: 810, 850, 855, 856, 860, 997
- Transportation: familiar with 205, 210, 214
Certification
NV Real Estate License S.0185870 - Exp. 09-2025
Timeline
Freelance Designer, Technical/Digital Content Writer
Self-employeed
10.2025 - Current
Bachelor of Arts - Major: Graphic Design & Media Arts-UI/UX Design; Minor: Psychology
Southern New Hampshire University
10.2024 - Current
Real Estate Consultant, REALTOR®, Owner
Keller Williams The Marketplace
10.2018 - Current
NV Real Estate License S.0185870 - Exp. 09-2025
09-2018
ECommerce Consultant (Remote)
Aspen Jay Boutique
11.2017 - 11.2018
Electronic Data Interchange (EDI) Manager
Zappos (Amazon)
02.2011 - 07.2017
Sr. EDI Coordinator & Sr. Content Coordinator
Zappos (Amazon)
07.2008 - 02.2011
No Degree - Certification: Design Technology, Graphic Design
Santa Monica College
Associate of Arts - Liberal Arts, Visual Communication
Mohave College