Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bernadette Voelker

Phoenixville,PA

Summary

Accomplished Director/DMM at QVC, adept in strategic merchandising and vendor negotiations, significantly boosting sales and profitability. Excelled in leadership, fostering a team of 23 to surpass goals, and leveraged data analytics for category growth. Demonstrates exceptional communication and problem-solving skills, ensuring customer-centric product development and global market expansion.

Overview

26
26
years of professional experience

Work History

Director/DMM Electronics & Home Innovations

QVC
West Chester , Pennsylvania
06.2019 - Current

· Strategic Merchandising Planning-aligned with company goals delivering sales and profitability increases

· Vendor Management and Negotiation-Built trusting relationships with National and Proprietary Brands-Negotiated favorable payment terms, secured competitive pricing

· Team Leadership and Development-Developed and Support a team of 23 Buyers to achieve financial and personal goals

· Product Development-provided direction to Vendors with customer in mind first

· Data Driven Decision Making-Utilize sales analytics to optimize category growth in sales and profit.

Director Extended Assortment Buying

QVC
West Chester , Pennsylvania
03.2016 - 06.2019

· Stood up an Independent Buying Team for Extended Assortment on .com

· Built Strong Relationships with Internal teams

· Educated Vendor Community on EA opportunities

· Delivered incremental Sales and Margin

Global Retail Brand Senior Manager

QVC
West Chester, Pennsylvania
01.2014 - 06.2016

· Identified and Executed Global Buying Opportunities

· Aligned with Global Markets on Strategy

· Negotiated with National Brands on expansion in US and International Markets

· Negotiated Global Profitability opportunities

Senior Buyer

QVC
West Chester, Pennsylvania
06.1999 - 01.2014

· Deliver Financial Goals

· Build and Develop a Successful Team

· Identify product trends and white space

· Vendor negotiations

Education

Bachelor of Science - Business Management

Robert Morris University
Coraopolis, PA
05-1981

Skills

  • Strong Communicator
  • Time Management
  • Leadership
  • Decision Making
  • Problem Solver
  • Customer Focused

Timeline

Director/DMM Electronics & Home Innovations

QVC
06.2019 - Current

Director Extended Assortment Buying

QVC
03.2016 - 06.2019

Global Retail Brand Senior Manager

QVC
01.2014 - 06.2016

Senior Buyer

QVC
06.1999 - 01.2014

Bachelor of Science - Business Management

Robert Morris University
Bernadette Voelker