Bernadette Wilson

- Client Support Management
- Strategy Development
- Media Planning
- Budget Planning
- Social Media Management/Implementation
- Google Ads Reporting
- Misc. Administrative Tasks

- Promote business and ensure targeted audience stays in touch with company updates.
- Segment contacts, send targeted messages, and automate email campaigns for maximum lead flow.
- Write and design email marketing campaigns that promote events and write blogs about current news in the marketing industry.

- Worked closely with ReliaSource to develop a marketing plan to bring our clients digital goals to life.
- Analyzed ReliaSource's digital assets, specifically social media platforms.
- Focused on analyzing ReliaSource's YouTube page and implementing useful content practices.
- Presented our ideas, solutions and recommendations to the CEO on how to compete with competitors based on the IBIS World report for the technology industry.

- Advised Amazon on its marketing strategy by participating in the AMA Collegiate Case Competition
- Developed customer acquisition strategies to help Amazon gain new customer segments
- Gave Amazon feedback and recommendations based on primary and secondary research about their products and advertising
- Revealed gaps in Primary Student’s services through analysis of the industries Amazon competes in

- Completed Forbes 5 star luxury customer service training

- Navigate MICROS POS system

- Boosted brand loyalty by delivering exceptional service to every customer, including answering questions and resolving complaints.

- Promoted aging items and special products with eye-catching displays.