Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bernadette Yates

Hampstead

Summary

Dynamic Account Director with Four Seasons Hotels and Resorts, recognized for exceeding sales goals and driving revenue growth. Proven leader in account relationship development and mentoring, achieving President's Club status. Skilled in analytical problem-solving and dedicated to high-performance standards. Excel's in fostering team success and delivering exceptional results.

Professional with strong background in account management and client relations. Known for strategic thinking, effective communication, and adaptability to changing needs. Skilled in driving team collaboration, maximizing revenue, and fostering client satisfaction. Reliable and results-focused, consistently delivering high-quality outcomes.

Overview

24
24
years of professional experience

Work History

Account Director, Group Sales, Commercial

Four Seasons Hotels and Resorts
05.2020 - Current
  • Sales Performance: 130% of goal achievement and nominated for Q1 Sales Manager of the Quarter. Achieved President's Club status in 2023 with 127% of revenue goal, marking my 10th award win. Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
    Group Program Management: Successfully managed NYWSO Group Programs for the past five years, overseeing seven annual showcases, roundtables, virtual roundtables, lead the first ever virtual Group Showcase for North America, inbound trips, and fam trips. Involved in overall planning, execution, and post-event evaluation, significantly driving revenue for the NYWSO team and participating hotels.
    Group Leadership Forum Contribution: Led the Group Leadership Forum (GLF) for top-end user customers, with the 2024 event in Napa being the largest to date. The GLF's revenue potential has grown, with projected attendance rising from 35 clients in 2024 to 65 in 2025, and hotel participation expanding from 15 to 46 hotels. The registered clients for the 2025 event represent over $100 million in revenue.
    Collaborative Leadership: As an Account Director, I support the Senior Regional Director and work closely with sales leadership to mentor Account Directors in the Americas East Region, manage escalations, and drive revenue growth.
    Management of Accounts: I employ a strategic approach to account management, leveraging relationships at all levels to increase sales conversion. This includes managing Strategic Partner Accounts, top-producing financial accounts, and key accounts in New England.
    Key Behavioral Competencies: I possess strong leadership abilities, exceptional listening skills, and a passion for driving results. I am mentally resilient, focused, adaptable, and proactive during crises, demonstrating the capacity to rise to challenges and deliver outstanding outcomes.
  • Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.

Associate Regional Director of Sales

Four Seasons Hotels and Resorts
01.2015 - 05.2020
  • Set and tracked goals effectively while mentoring, coaching, and managing SAM accounts.
  • Managed personal time as well as the time of ADs and coordinators efficiently.
  • Delegated tasks in a streamlined manner.
  • Recognized for demonstrating tremendous ownership of group responsibilities in the second year of the role, specifically in managing Erin and Mimi.
  • Contributed to doubling Mimi's revenue production from 2016 to 2015 through dedicated support in her market.
  • Attended all events and managed key sales calls with Mimi, serving as a reliable reference throughout the year.
  • Assisted Erin in enhancing her direct sales activities and time management skills.
  • The group team achieved their overall goal, with one AD meeting her individual target while others pushed hard to deliver revenue results.
  • Demonstrated strong commitment to the office and team achievements, maintaining passion and driving business forward, even when personal goals were not met.

Senior Manager, Worldwide Sales

Four Seasons Hotels and Resorts
07.2001 - 12.2014
  • Mentored, guided, and supported the NYWSO Business Development Intern.
  • Launched a Group AD call to continue into 2015.
  • Took on leadership roles for events.
  • Mentored and advised the newest Group AD in client interactions, enhancing market exposure and managing inbound sales trips.
  • Organized and managed NYWSO Group AD Meetings and NYWSO All AD Meetings.
  • Successfully trained 17 Directors of Sales and Sales Managers in one of the first YFS2 Classes, with positive feedback reflected in the attendee survey summary.
  • Provided strong leadership to enhance team productivity and morale.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Consistently surpassed revenue goal.
  • Increased the Entertainment business by 5% on the East Coast.

Education

Bachelor of Arts - Business Administration And Management

Stockton University
Galloway Township, New Jersey
05-1987

Skills

  • Effective leadership
  • Account relationship development
  • Experienced mentor
  • Sales team leader
  • Analytical problem solver
  • Dedicated team member
  • Performance-focused
  • Pursue high standards

Timeline

Account Director, Group Sales, Commercial

Four Seasons Hotels and Resorts
05.2020 - Current

Associate Regional Director of Sales

Four Seasons Hotels and Resorts
01.2015 - 05.2020

Senior Manager, Worldwide Sales

Four Seasons Hotels and Resorts
07.2001 - 12.2014

Bachelor of Arts - Business Administration And Management

Stockton University