Bernadine A. McCracklin
Sarasota,FL
Summary
Experienced leader with a passion for coaching and developing high-level teams to achieve collective goals. Collaborates effectively with senior leadership to cultivate high-level skills and drive operational success. Confident in making a significant impact on the success of an organization at all levels.
Overview
16
16
years of professional experience
Work History
Assistant General Manager
Banana Republic
10.2022 - Current
- Analyze and present daily data and budgets through business storytelling
- Contributed to meeting/exceeding daily, weekly, monthly, and quarterly goals, aiding in $2.5 million in annual sales over six quarters
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Managed team schedule with eye for coverage needs and individual strengths.
- Reduced operational risks while organizing data to forecast performance trends.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
Small Business Owner
Bodies by Bernie, LLC
01.2009 - Current
- Managed all aspects of business, including strategic planning, financial management, marketing, and client relationship management
- Provided personalized coaching for local and national competitions
- Developed tailored physical recovery programs and nutrition strategies to reverse health conditions like diabetes and obesity
- Created customized meal plans to promote healthy eating habits
- Led fitness classes for children and teens to foster early engagement in wellness
- Actively engaged in community outreach through public speaking events focused on health awareness, enhancing business visibility and credibility
- Awarded 'Best Coach' in Genesee County, Michigan, in 2018 for commitment to excellence and client satisfaction
Real Estate Independent Agent
Exp Realty
01.2020 - 10.2022
- Leveraged market knowledge to provide exceptional service tailored to client needs
- Conducted thorough market analysis to inform client decisions
- Utilized strong sales skills to negotiate deals and manage transactions effectively
- Developed and maintained relationships with industry professionals through excellent communication
- Implemented effective marketing strategies, including social media marketing to promote properties
- Worked with diverse individuals and families to develop tailored plans ensuring a smooth process
- Maintained confidentiality throughout all transactions
- Committed to continuous education in the real estate sector
- Demonstrated strong organizational and project management skills
- Successfully closed numerous transactions and maintained a robust referral network leading to positive outcomes for clients
- Sought out new clients and developed client relationships through networking, direct referrals, lead databases, and cold calling.
- Followed up promptly with interested clients to close sales.
- Coordinated appointments to show tenants and buyers prospective homes.
- Followed-up escrow process, coordinated contingency removal of property inspection and maintained timely closing of escrow.
- Called 50-100 potential customers per day to expand customer base.
Education
Business Management - Business Management
State College of Florida
Sarasota, Florida12-2025
Bachelor of Science - Nutrition Science
Kaplan University
Flordia01.2012
Skills
- Social Media Marketing
- Training and development background
- Business operations background
- Team leadership expertise
- Strategic planning skill
- Sales forecasting
- Operations management
- Customer retention
- Employee scheduling
- Customer relationship management (CRM)
Community Service
Jr. League of Sarasota, 07/01/24, A tradition of community service and voluntarism dedicated to developing women in leadership.
Languages
Sign Language
Native or Bilingual
Software
CRM
Workday
Microsoft Office Suite
Google Workspace
Timeline
Assistant General Manager
Banana Republic
10.2022 - Current
Real Estate Independent Agent
Exp Realty
01.2020 - 10.2022
Small Business Owner
Bodies by Bernie, LLC
01.2009 - Current
Business Management - Business Management
State College of Florida
Bachelor of Science - Nutrition Science
Kaplan University
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