Bernardino Santiago
Sarasota,Fl
Summary
To obtain a challenging but rewarding position utilizing extensive Hospitality Executive Management background in all phases to include personnel and business management/development, food and beverage, sales and marketing, membership recruitment/retention and customer service as well as using wide range of Network within the Industry and community.
Overview
34
34
years of professional experience
Work History
Leasing Manager
United Group of Companies
01.2024 - Current
- Overall responsible for leasing luxury apartments for 55+ independent active adults
- Responsibilities to include cold calling potential residents, marketing and sales, community outreach, touring of property, leasing and contracting and resident retention
Owner/Partner/Hospitality Ambassador
Southern Hawaiian Hospitality Enterprises LLC, DBA Just a Pinch Café
09.2015 - 12.2024
- Responsible for the overall Operations, Sales & Catering, Sales with total revenues of 1.2 million in annual revenues, P & L management, sales and marketing, social media management
- Also responsible for cost controls to include food costs, payroll costs and any related cost controls
- Responsible for training of staff members both Front and Back of the house
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
General Manager/Catering Director
River City Brewing Company
01.2012 - 07.2015
- Initially hired as Director of Catering in Mar 2012
- Responsible for the overall sales, marketing and operations Catering department with over 950K in annual sales and Responsible for 12 employees
- Also assist in the daily Operation of 320 seat restaurant, 250 seat bar and 1800 seat Bar deck Promoted to General Manager in June of 2012 - 2015
- Responsible for the overall operations to include restaurant, Bar, Marina and catering venue management with monthly revenues of 3Million
- Responsible for fiscal management budgeting and forecasting, operations, HR, sales and marketing, public relations, employee training with customer service as the chief driving engine.
Owner/Operator
Jacksonville Princess II
02.2008 - 10.2011
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
- Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
- Overseeing inventory management, reducing waste and maintaining adequate stock levels to meet demand.
- Maximized revenue by identifying new market opportunities and implementing targeted sales strategies.
- Fostered strong professional network and partnership building skills to connect with quality leads.
Director of Partner Development
Jacksonville & the Beaches Convention and Visitors Bureau
07.2004 - 12.2007
- Responsible for the overall management of the Partner Development Department
- Personally responsible for all generated revenues though the strategic recruitment, retention and service of the industry partnership program as well as the development and implementation of the corporate sponsorship program
- Responsible to educate and communicate the importance of the hospitality industry to community and non industry corporate businesses
- Manager of the Jacksonville Hotel Motel Association, Board Member of the Florida Community College’s school of Hospitality and Culinary Arts, Board Member of the Clara White Mission, Chairman Board of Directors for the International Business and Hospitality Schools of the Duval Board of Education as well as an active member of the Following associations – Jacksonville Chamber, Hispanic Chamber, Asian Chamber, African American Chambers of Commerce and FL Associations of CVBs
General Manager
Windsor Parke Golf Club
01.2001 - 06.2004
- Initially hired as Food and Beverage Director/Executive Chef April 2004
- Responsible for the daily operations of the Food and Beverage Department to include front and back of the house operations, special events and banquet sales and overall clubhouse
- Responsible for all hiring, scheduling, and training of all staff members in all areas
- Responsible for developing and maintaining budgets of over 2 million dollars in food and Beverage revenue, as well as to manage all aspects of monthly, quarterly, and annual P&L statements
- Responsible for inventory control of all items ordered for department
- Responsible for all sales and marketing of special events, club functions and golf tournaments
- Promoted to General Manger Jan 2005
- Responsible for the overall management of club’s daily operations, fiscal management and marketing campaigns of over 6.5 million dollars in total revenues
- Responsible for all department heads and managers to ensure proper management within their area of responsibility
- Responsible for the management of over 48,000 rounds of golf annually
- Also see below for additional responsibilities.
Food and Beverage/Special Events Director
Timuquana Country Club
01.1997 - 12.2000
- Personally responsible for overall operation of the food and beverage department, to include all front and back of the house, special events and banquet sales, and all overall clubhouse
- Supervisor of approximately 125 food and beverage staff members Responsible for all hiring, scheduling, and training of all staff members in all areas
- Responsible for developing and maintaining budgets of over 6.5 million dollars in food and beverage revenue, as well as to manage all aspects of monthly, quarterly, and annual P&L statements
- Responsible for inventory control of all items ordered for department
- Responsible for all sales and marketing of special events, club functions and golf tournaments.
Area Manager
Spartan Food Systems
06.1991 - 02.1999
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
- Transformed underperforming teams into productive, profitable teams.
- Ensured compliance with all relevant regulations, maintaining detailed records and documentation as required.
- Oversaw budget planning, strategy development, community outreach for organization.
Education
Mililani High School
01.1984
Skills
- Resident relations
- Clerical skills
- Maintaining closing ratios
- Property Management
- Negotiation expertise
- Tenant liaison
Awards
- Hilton Jacksonville and Towers Service Award, Voted “Best Venue” as number one venue in city of Jacksonville for top service (Nov 2000)
- Spartan Food Systems President’s award, for outstanding service (top 5 restaurants, 1992, 1993), most profitable (1992, 1993)
- United States Air Force Inspector General Outstanding Performer, (Apr1990)
- Non-Commissioned Officer of the Quarter, (Jan-Mar 1990)
- 15th Air Force Outstanding Performer, (Feb 1990)
- 8th Air Force Outstanding Performer, (Jan 1990)
- Non-Commissioned Officer of the Year, (1989)
- Non-Commissioned Officer of the Quarter, (Jul-Sep 1989)
- Non-Commissioned Officer of the Quarter, (Apr-Jun1989)
- 1st Sergeants Award, (Feb 1989)
- Military Airlift Command’s Professional Image Award, (Feb 1989)
- Airman of the Quarter, (Jul-Sep 1988, Jan-Mar 1988)
Community Service
- North Florida Restaurant and Lodging Association, Board Member, present
- North Florida Hotel Lodging Association, Board Member, 2006, 2008
- Clara White Mission, Board Member, 2006, 2008
- HOPE Worldwide Jacksonville’s annual toy drive, Chairman, 2003
Timeline
Leasing Manager
United Group of Companies
01.2024 - Current
Owner/Partner/Hospitality Ambassador
Southern Hawaiian Hospitality Enterprises LLC, DBA Just a Pinch Café
09.2015 - 12.2024
General Manager/Catering Director
River City Brewing Company
01.2012 - 07.2015
Owner/Operator
Jacksonville Princess II
02.2008 - 10.2011
Director of Partner Development
Jacksonville & the Beaches Convention and Visitors Bureau
07.2004 - 12.2007
General Manager
Windsor Parke Golf Club
01.2001 - 06.2004
Food and Beverage/Special Events Director
Timuquana Country Club
01.1997 - 12.2000
Area Manager
Spartan Food Systems
06.1991 - 02.1999
Mililani High School
Similar Profiles
Timothy ArmstrongTimothy Armstrong
Assistant Property Manager at United Group of CompaniesAssistant Property Manager at United Group of Companies
Jaswinder Singh SandhuJaswinder Singh Sandhu
Driver at United Group of CompaniesDriver at United Group of Companies
Rahul RathiRahul Rathi
Forklift Operator at United Group of CompaniesForklift Operator at United Group of Companies