Summary
Overview
Work History
Education
Skills
Timeline
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Bernhard Ballin

Dallas,TX

Summary

Dedicated sales leader with more than 15 years global experience within hospitality software. Proven ability to create and implement GTM strategies, build high performing teams (SMB/ Enterprise), drive growth, and improve operations. Excellent team development with a focus on growth through continuous learning. Collaborative and dedicated to building/ leading/ coaching talented and motivated individuals.




Overview

12
12
years of professional experience

Work History

Global Vice President - Sales

Cloudbeds
06.2022 - Current
  • Oversaw 160 sales professionals globally, including individual contributors, managers, and directors
  • Achieved three quarters of record-breaking sales performance over 18 month period.
  • Oversaw budget management strategies that resulted in over $1 million in cost reductions while still maintaining 20% YoY growth (Subs not transactional/ upsells)
  • $20m+ ARR
  • Extensive emphasis placed on optimizing high-LTV regions, reducing CAC, maximizing Magic Number, and improving payback periods
  • Aligned field sales and sales development strategies to enhance focus and efficiency
  • Enhanced lead efficiency from 0.9% to >3% by optimizing sales operations.
  • Created commission structure that immediately resulted in significant increase in productivity
  • Led multiple successful acquisition campaigns, generating revenue in high six-figure range
  • Implemented regionalization of sales organization to enhance local market engagement
  • Instituted role of Head of Market Development to spearhead growth strategies in each region
  • Transitioned Regional Sales to Field Sales to strategically target Mid-market segment over SMB
  • Implemented Sales Enablement initiatives, including Manager Masterclass, Outbound Revamp, Mid-market workshops, and ongoing CB MBA program (WIP)
  • Collaborated with Marketing on both inbound and outbound initiatives to generate more targeted leads

Market Vice President

SiteMinder
03.2020 - 05.2022
  • Oversaw team of 45+ sales professionals, including individual contributors, managers, and directors.
  • Realized 25-30% YoY growth across AMERS region
  • Executed localized strategy deploying 8 representatives throughout Mexico/ LATAM
  • Established robust partnerships involving webinars across AMERS to enhance referral and acquisition efforts.
  • Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes
  • Developed management program centered on four pillars of management: Recruiting, Coaching, Performance Management, and Motivation
  • Collaborated closely with Onboarding team to optimize speed of onboarding and go-live rates, resulting in reduced churn
  • Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes

Vice President Enterprise Sales AMERS

SiteMinder
07.2014 - 02.2020
  • Fulfilled hybrid role overseeing 8 Business Development Managers/Directors
  • Expanded key accounts from 5 to more than 150+
  • Retention rate >90%
  • Prepared and conducted Quarterly Business Reviews (QBRs)
  • Introduced enhanced reporting methods for improved monitoring of key accounts (Salesforce)
  • Collaborated closely with partners through webinars and networking events
  • Collaborated closely with white-label partners
  • Increased company growth through collaboration with sales and marketing departments

Director of Sales UK/ Northern Europe/ UAE

SiteMinder
08.2012 - 07.2014

Education

Bachelor of Science - Business Management/ Marketing

University of Canterbury
Christchurch, New Zealand

Diploma - Digital Marketing

Digital Marketing Institute London
London, United Kingdom

Skills

  • Entrepreneurship in Emerging Economies - Harvard Business School
  • Corporate Finance Essentials, Finance, General - IESE Business School
  • Professional Sales Management Selling Skills /Sales Operations - LDL - Leadership Development Ltd

Timeline

Global Vice President - Sales

Cloudbeds
06.2022 - Current

Market Vice President

SiteMinder
03.2020 - 05.2022

Vice President Enterprise Sales AMERS

SiteMinder
07.2014 - 02.2020

Director of Sales UK/ Northern Europe/ UAE

SiteMinder
08.2012 - 07.2014

Bachelor of Science - Business Management/ Marketing

University of Canterbury

Diploma - Digital Marketing

Digital Marketing Institute London

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Bernhard Ballin