Summary
Overview
Work History
Education
Skills
Timeline
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Berry van Weelden

Ecommerce Executive

Summary

With a decade-long career spanning various roles in the online travel and hospitality industries, I am a highly strategic business leader specialized in Customer Experience and Analytics. In executive roles at Expedia Group and Priceline.com, I have championed cross-functional initiatives that drove significant improvements in customer experience, operational efficiency, and financial performance. My leadership has resulted in key transformative projects, driving lasting results for stakeholders across organizations.


  • Lead a company-wide adoption of a new OKR to "Eliminate Preventable Bad Experiences," resulting in a 25% reduction in customers having a bad experience within the first six months of implementation.
  • Designed and implemented an internal consulting agency at Expedia Group focused on end-to-end traveler experience, breaking through company silos and implementing cross- functional teams.
  • Spearheading the migration of 40k+ hotels to a new co-developed commercial platform and organization with Agoda.com on time and without any reduction in units sold while at priceline.com Core

Overview

15
15
years of professional experience

Work History

Senior Director, Insights & Engagement

Expedia Group
Seattle, WA
01.2023 - 09.2023

Lead multiple teams across the customer research organization, managing the analysis life cycle from survey creation and data ingestion through actionable product insights

Senior Director, Experience Engagement

Expedia Group
Seattle, WA
01.2021 - 01.2023

Designed and implemented an internal consulting agency focused on improving the end-to-end traveler experience and break through company silos. Implemented cross functional teams to cover all product (lodging, transport, packages) and all consumer facing brands (expedia.com, hotels.com, Vrbo.com, etc.), measuring and improving customer success end to end

Senior Director, Customer, Markets & Capital

Expedia Group
Seattle, WA
06.2019 - 12.2020

Managed day-to-day P&L and product performance of global Expedia.com lodging business by leading a team of analysts, creating management reporting, and highlighting challenges and opportunities

Senior Director, Hotel Performance

Booking Holdings (priceline.com)
Norwalk, CT
07.2017 - 06.2019

Managed day-to-day P&L and identify growth opportunities on both sides of the 2-sided marketplace.

Senior Director, Sales Strategy & Operations

Booking Holdings (priceline.com)
Norwalk, CT
12.2015 - 07.2017

Responsible for strategic B2B initiatives, including sales deployment, development, and operations for the Lodging Supply Group.

Director, Reporting & Analysis

Booking Holdings (priceline.com)
Norwalk, CT
07.2014 - 11.2015

Lead Competitive Insights group focused on understanding price competitiveness across priceline.com lodging business.

Senior Manager, Online Marketing

Booking Holdings (priceline.com)
Norwalk, CT
11.2013 - 06.2014

Responsible for strategic pricing and competitive insights.

Manager, Strategic Sales Analysis & Insights

Starwood Hotels & Resorts, North America Division
Stamford, CT
06.2012 - 11.2013

Responsible for all advanced analytics to drive strategic insights for the North America Division.

Various Analyst and Revenue Management Roles

Walt Disney Parks And Resorts
Orlando, FL
07.2008 - 06.2012

Attained incremental responsibilities as an analyst building systems and reports

Education

Master of Management in Hospitality - Business Administration And Management

Cornell University, School of Hotel Administration
Ithaca, NY
06.2007 - 2008.05

Bachelor of Business Administration -

Maastricht Hotel Management School
Maastricht, The Netherlands
09.2000 - 2004.09

Skills

    Strategy & Enablement

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Timeline

Senior Director, Insights & Engagement

Expedia Group
01.2023 - 09.2023

Senior Director, Experience Engagement

Expedia Group
01.2021 - 01.2023

Senior Director, Customer, Markets & Capital

Expedia Group
06.2019 - 12.2020

Senior Director, Hotel Performance

Booking Holdings (priceline.com)
07.2017 - 06.2019

Senior Director, Sales Strategy & Operations

Booking Holdings (priceline.com)
12.2015 - 07.2017

Director, Reporting & Analysis

Booking Holdings (priceline.com)
07.2014 - 11.2015

Senior Manager, Online Marketing

Booking Holdings (priceline.com)
11.2013 - 06.2014

Manager, Strategic Sales Analysis & Insights

Starwood Hotels & Resorts, North America Division
06.2012 - 11.2013

Various Analyst and Revenue Management Roles

Walt Disney Parks And Resorts
07.2008 - 06.2012

Master of Management in Hospitality - Business Administration And Management

Cornell University, School of Hotel Administration
06.2007 - 2008.05

Bachelor of Business Administration -

Maastricht Hotel Management School
09.2000 - 2004.09
Berry van WeeldenEcommerce Executive