BERTHA CRUZ

• Designed database schemas to store user data securely.
• Monitored website performance and optimized code for speed optimization.
• Integrated third-party APIs into existing websites and applications.
• Implemented responsive design techniques to ensure optimal viewing experience across multiple devices.
• Performed unit testing of new features before releasing them to production environment.
• Designed websites, portals and large-scale web applications for multiple clients.
• Developed and implemented successful social media campaigns to support company objectives.
• Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
• Managed the daily operations of all assigned social media accounts.
• Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.

• Analyzed claimant information to evaluate validity of claim.
• Investigated insurance claims to determine coverage and liability.
• Calculated estimated costs for damages and losses.
• Negotiated settlements with policyholders, claimants, and attorneys.
• Maintained organized records of claim activity and related documents.
• Reviewed police reports, medical records, witness statements, and other evidence to assess damages.
• Informed claimants about the claims process and answered questions regarding policies.
• Monitored claims activities to ensure timely resolution of disputes.

• Documented customer correspondence in CRM to track requests, problems and solutions.
• Upheld quality control policies and procedures to increase customer satisfaction.
• Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
• Troubleshot shortages and overages to support quality control efforts.
• Resolved customer inquiries, questions and concerns to consistently offer quality service and meet performance benchmarks.
• Remained calm and professional in stressful circumstances and effectively diffused tense situations.
• Demonstrated excellent communication skills in resolving product and consumer complaints.
• De-escalated problematic customer concerns, maintaining calm, friendly demeanor.
• Educated customers on special pricing opportunities and company offerings.
• Maintained knowledge of current promotions, exchange guidelines, payment policies and security practices.

• Developed and implemented social media strategies to increase brand awareness and engagement.
• Analyzed key metrics to measure the success of campaigns on a regular basis.
• Monitored emerging trends in digital media and marketing.
• Coordinated cross-promotional activities across multiple channels.
• Assisted in organizing events such as webinars, conferences, tradeshows.
• Identified opportunities for new partnerships or collaborations with other brands or organizations.

• Generated digital image files for use in digital and traditional printing.
• Designed new, on-brand visual elements focusing on concept and messaging.
• Prepared branding packages for point of purchase displays, marketing materials and product packages.
• Formatted print and web applications designs and media to deliver production-ready graphics.
• Submitted design ideas to plan projects with customers and managers.
• Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.
• Established organizational vision and developed strategies to achieve sales and customer service goals.
• Created innovative design packages to elevate, differentiate and drive on-brand initiatives and increase sales.
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
• Utilized platforms such as Instagram and Facebook platforms on regular basis.
• Managed social media platforms with combined total of 4,000 followers.

Responsible for greeting Guests, loading and unloading attractions, operating attraction systems, delivering narrations of varying lengths and providing audience control.