Bertram Foreman
Huntington Beach,CA
Summary
Highly accomplished, innovative leader presenting with extensive experience in the Healthcare industry, management and sales. Dynamic leader consistently achieving outstanding results in challenging environments, while building and maintaining strong, loyal relationships with both clients and colleagues. Moves and relates effortlessly across all levels of management. Disciplined, focused, attention to detail, all enhanced by seven years of military service.
Overview
24
24
years of professional experience
Work History
Radiology/Ultrasound Technologist
United States Air Force
- Responsible for overseeing radiologic and ultrasound examinations and scheduling
- Served as Non-Commissioned Officer in Charge (NCOIC), Assistant NCOIC and Patient Relations Representative
- Base Representative for 509th Medical Group reporting directly to Base Commander and Senior Enlisted Advisor
- Accelerated the delivery and installation of new imaging equipment through direct relationship with Base General Officer, thereby significantly increasing productivity and exam accuracy
- Two-time recipient of Air Force Commendation Medal, as well as Air Force Achievement Medal
- Five-time recipient of 'I Care Award' for outstanding patient and customer service.
Vice President of Sales - GI Ultrasound
Philips Healthcare
07.2019 - Current
- Increased sales revenue by 50% by developing and implementing innovative sales strategies.
- Secured key accounts with targeted presentations, strengthening brand reputation amongst industry leaders.
- Achieved sales goals and service targets by cultivating and securing new customer relationships and building a strong team in a historically underperforming zone. Achieving 150% of target.
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Utilized advanced analytics to assess performance metrics and refine sales tactics accordingly.
Director, Global General Imaging Ultrasound Segment
Siemens Healthineers
01.2017 - 01.2019
- Developed global ultrasound strategy and drove growth in the general imaging / radiology segment. Increased Ultrasound sales and market share in key worldwide markets by defining market opportunities and go to market plans for unique market conditions worldwide and identified portfolio gaps.
- Developed and successfully executed North Star Program to engage IDN's, competitive accounts and skeptical customers. Resulted in over $5M of committed revenue, new collaborative partners and new partnerships with established and up and coming KOL's with 100% success rate.
- Led strategy and execution of 4 new product introductions and teamed with marketing to deploy 7 segment-based marketing campaigns resulting in 8 quarters of consecutive market share growth.
- Lead strategy, planning and execution of a 22 city Roadshow/Product Launch tour to increase awareness and customer engagement – resulted in approximately 500% return on investment in 6 months.
- Developed Key Opinion Leader (KOL) strategy and executed 8 collaboration projects resulting in assets of exclusive clinical efficacy. Hosted annual KOL focus sessions to create market buzz and test messaging while validating market trends and pain points.
Account Executive
Siemens Healthineers
01.2015 - 01.2017
- Develops and implements plans for strategic accounts that exceed expectations in revenue retention/growth, account profitability, and customer satisfaction/ loyalty
- Assists in cultivating long-term relationships with the appropriate key account decision makers
- Exceeded sales goal by 110%
- Developed relationship with C-Suite to capture $2.5M multi-modality deal
- Increased overall business in the territory by over 25% from previous year.
Territory Sales Manager
Siemens Healthineers
01.2007 - 01.2015
- Implemented an effective sales plan
- Train, develop and motivate staff, forecast sales, maintain budgetary controls, supervise loss prevention, and foster exceptional customer service
- Utilized well-developed communication skills, combined with direct business approach, to turn around 'unfriendly' and competitive accounts as well as gain account loyalty and win preferential treatment for products
- Served as Zone Sales Manager during transition of senior management team
- Exceeded sales quota by as much as 180%
- Awarded 'Rookie of the Year' for top new divisional sales achieving over 150% of sales target
- APEX Peak Award for top divisional sales performer
- Three-time APEX award winner for exceeding sales plan
- Consistently met or exceeded sales plan
- Grew the business by over 20% in 6 months while serving as Zone Sales Manager
- Able to increase sales by over 40% when brought in to turn around low performing territory
- Achieved consistently high client satisfaction ratings.
Clinical Sales Specialist
Siemens Healthineers
01.2002 - 01.2007
- Demonstrate imaging systems and new technology to current and potential customers
- Trained office staff and provided tools they required to reach expectations and achieve objectives
- Developed valuable professional rapport with administrators, managers, and imaging staff and assisted in setting standards for product development, service delivery, and customer relations
- Achieved over 60% success rate in winning new business in competitive accounts and maintaining continual customer loyalty in same accounts through a high level of networking skills and customer follow up
- Consistently receive 100% on Customer Satisfaction Surveys
- Often called upon by corporate to evaluate new products and literature relative to product success
- Extensive public speaking and presentation experience
- Two-time recipient of A.C.E
- (Applications Champion of Excellence) for outstanding performance
- Key demonstrator in large healthcare network deal that resulted in over $2M of new business.
Account Manager
OnAssignment, Diagnostic Imaging Staff
01.2001 - 01.2002
- Spearheaded initial startup of branch office in Phoenix metro area
- Managed all public relations activities for branch office
- Interviewed and evaluated job applicants
- Coached applicants and provided tools they required to reach expectations and achieve objectives
- Received Top Performer for achieving 110% of plan
- Well-developed management skills
- Utilize all assets and resources available, maximizing employee productivity and performance to achieve corporate goals and objective.
Education
Clinical Laboratory Sciences, ASU Honors Program -
Arizona State University
Tempe, AZA.A., Radiology and Ultrasound Technology / RDMS -
United States Air Force - School of Allied Health
Skills
- Global/Regional Go-To-Market Strategy
- New Product Introduction
- Pricing & Positioning
- Market Analysis and Segmentation
- Product Naming Strategy
- KOL Management and Collaboration
- Persuasive Presentations (Executive & Clinical)
- Team Building
Timeline
Vice President of Sales - GI Ultrasound
Philips Healthcare
07.2019 - Current
Director, Global General Imaging Ultrasound Segment
Siemens Healthineers
01.2017 - 01.2019
Account Executive
Siemens Healthineers
01.2015 - 01.2017
Territory Sales Manager
Siemens Healthineers
01.2007 - 01.2015
Clinical Sales Specialist
Siemens Healthineers
01.2002 - 01.2007
Account Manager
OnAssignment, Diagnostic Imaging Staff
01.2001 - 01.2002
Radiology/Ultrasound Technologist
United States Air Force
Clinical Laboratory Sciences, ASU Honors Program -
Arizona State University
A.A., Radiology and Ultrasound Technology / RDMS -
United States Air Force - School of Allied Health
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