Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Besem Ntsama

Rowlett

Summary

Results-driven Product Marketing and Pricing Analyst with 10+ years of experience in strategic pricing, market research, and profitability analysis across diverse industries, including SaaS, financial services, and technology. Adept at developing competitive pricing strategies, conducting market and competitor analysis, and delivering actionable insights to optimize pricing models and enhance profitability. Strong analytical mindset and proficiency with tools like Excel, Tableau, Salesforce, and HubSpot to drive data-informed decision-making. Proven track record of adapting to dynamic environments and aligning cross-functional teams to meet organizational goals.

Overview

12
12
years of professional experience
1
1
Certification

Work History

SENIOR PRODUCT MARKETING MANAGER

Cognizant Technology Solutions
01.2022 - Current
  • Conducted customer acquisition cost (CAC) and profitability analysis to refine pricing strategies and enhance ROI.
  • Performed competitive analysis to inform pricing adjustments and product positioning in SaaS markets.
  • Developed robust pricing models in collaboration with finance and product teams to align with market demands.
  • Utilized Tableau and Excel to create historical pricing reports, track profitability trends, and monitor customer behavior.
  • Conducted cohort analysis and segmentation to assess price sensitivity and improve customer retention rates.
  • Partnered with sales and field management teams to develop incremental sales opportunities and pricing strategies.
  • Spearheaded a go-to-market (GTM) strategy for a new SaaS product, utilizing Salesforce for lead tracking and HubSpot for campaign automation, achieving a 15% increase in customer acquisition within the first quarter.
  • Designed and executed A/B testing campaigns with Mixpanel, optimizing user engagement and improving product adoption rates by 20%.

Product Marketing Manager

Cognizant Technologies Solutions
09.2018 - 12.2021
  • Conducted market research and prepared insights to forecast pricing models and adjust strategies based on trends.
  • Provided data-driven recommendations for pricing policy changes, increasing revenue by 12% YoY.
  • Managed historical pricing data using Salesforce and Looker, ensuring consistency across teams.
  • Assisted in optimizing pricing strategies for cloud marketplace solutions, enhancing competitive positioning.
  • Created profitability models to support incremental sales opportunities and assessed the impact of price changes on growth rates.
  • Collaborated with cross-functional teams to execute a GTM strategy for a unified communication product, leveraging Tableau for campaign performance analysis and achieving a 10% improvement in lead-to-conversion rates.
  • Developed customer personas using Typeform survey data and SEMrush insights, resulting in tailored messaging that boosted campaign engagement by 25%.

Product Marketing Manager

Fusion Packaging
11.2015 - 09.2018
  • Analyzed competitive pricing data to identify gaps and refine pricing policies, resulting in a 10% increase in market share.
  • Developed and maintained comprehensive databases of historical pricing trends and competitor strategies.
  • Collaborated with cross-functional teams to align on price development and customer segmentation strategies.
  • Led market research initiatives to inform recommendations for cost reductions and pricing adjustments.

Senior Marketing Analyst

CBRE
06.2014 - 11.2015
  • Conducted detailed profitability and pricing analyses to support strategic decision-making.
  • Monitored the impact of pricing changes on growth rates, leveraging advanced Excel models for data visualization.
  • Prepared detailed historical pricing and market trend reports, providing actionable insights to stakeholders.
  • Collaborated with product management teams to develop pricing strategies that aligned with market demands.

FINANCIAL/Marketing Analyst Intern

CBRE
01.2013 - 06.2014
  • Performed ROI analysis on pricing strategies and advertising campaigns, identifying opportunities for optimization.
  • Utilized Tableau and Excel for financial modeling and forecasting to support pricing recommendations.
  • Analyzed market data to identify pricing trends and developed strategies to address competitive challenges.

Education

Bachelor of Arts - Finance

University of Central Oklahoma
Edmond, OK
12-2015

Skills

  • Pricing Strategy and Profitability Analysis
  • Market Research and Competitive Analysis
  • Data Visualization (Tableau, Looker)
  • Advanced Excel Modeling
  • Go-to-Market (GTM) Strategy Development
  • Cross-Functional Collaboration

Certification

  • Certified Scrum Master (CSM)
  • Certified Product Manager (CPM)
  • Agile Coach Certification

Languages

English
Native or Bilingual

Timeline

SENIOR PRODUCT MARKETING MANAGER

Cognizant Technology Solutions
01.2022 - Current

Product Marketing Manager

Cognizant Technologies Solutions
09.2018 - 12.2021

Product Marketing Manager

Fusion Packaging
11.2015 - 09.2018

Senior Marketing Analyst

CBRE
06.2014 - 11.2015

FINANCIAL/Marketing Analyst Intern

CBRE
01.2013 - 06.2014

Bachelor of Arts - Finance

University of Central Oklahoma

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Besem Ntsama