Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Beth A. Block-Weiss

Beth A. Block-Weiss

San Diego,CA

Summary

Dynamic event sales leader with 10+ years of experience driving revenue growth, developing client relationships, and producing high-impact events across hospitality, restaurant, and large-scale venues. Proven success in managing multi-venue operations, from luxury weddings to corporate functions and stadium events, with expertise in contract negotiation, sponsorship development, and team leadership.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Event Manager

McFarlane Promotions
09.2024 - Current
  • Planned, coordinated, and executed 50+ large-scale corporate, nonprofit, and community events annually, managing budgets ranging from $1M to $5M.
  • Led cross-functional teams of staff, vendors, and contractors to ensure seamless event production, maintaining strong relationships with key partners and sponsors.
  • Negotiated contracts with venues, vendors, and entertainment providers to maximize client value while meeting budgetary goals.
  • Collaborated with clients to understand their vision and objectives, then developed customized event strategies that boosted attendee engagement and client satisfaction.
  • Drove event revenue through sponsorship procurement, upselling event enhancements, and creating value-added packages.
  • Managed end-to-end logistics including permitting, staffing, vendor coordination, timelines, and on-site execution.
  • Analyzed event outcomes, prepared post-event reports, and recommended strategies to improve ROI and future sales opportunities.
  • Consistently exceeded client expectations, resulting in repeat business and referrals that contributed to company growth.

General Manager

Mendocino Farms
09.2021 - 09.2024
  • Successfully opened two new locations - hired teams of 80+ for each NSO, oversaw training for all new hires, met ramp-up parameters within 8 weeks of opening date.
  • Oversees team of over 65 employees. Handles all hiring, onboarding, and training. Writes schedules for management.
  • Inventory management, including managing food cost and AvT. Implements action plans to improve AvT.
  • Manages labor costs for restaurant, ensuring labor hours are at or below ideal.
  • Oversees P&L finalization at period end.
  • Maintains relationships with vendors.
  • Works with marketing to increase exposure with local organizations and improve catering sales.
  • Ensures complete guest satisfaction, with an "above and beyond" approach to hospitality.

General Manager

Tocaya Organica
05.2018 - 03.2020
  • Promoted from AGM
  • Increased SPLH by 7%, and decreased COGs by nearly 8%
  • Hired, trained, and coached all employees
  • Upheld SOPs as outlined by corporate office.

F&B Manager

Malibu Beach Inn
05.2016 - 12.2016
  • Oversaw daily operations of the restaurant and luxury boutique hotel, including in-room dining, private events, beach service, and restaurant floor management
  • Catered to high-profile clientele
  • Opera PMS/Micros 3700 programming and trouble- shooting
  • Revised training program for all new hires, focused on LQA standards.

Event Director

Branded Restaurants
03.2015 - 03.2016
  • Directed the planning and execution of private dining, weddings, and corporate events across 12+ high-profile restaurant outlets in Manhattan.
  • Partnered with clients to design customized event experiences, from intimate gatherings to large-scale corporate functions, ensuring seamless alignment with brand standards and client expectations.
  • Managed the full event lifecycle, including proposals, contract negotiation, menu development with culinary teams, vendor coordination, staffing, and on-site execution.
  • Drove event revenue through proactive client outreach, upselling premium packages, and cultivating repeat business with corporate partners and private clientele.
  • Collaborated with operations, F&B, and sales teams to optimize event logistics and maximize guest satisfaction across multiple venues simultaneously.
  • Developed and maintained strong client relationships, resulting in consistent referrals and long-term partnerships.
  • Tracked event financials, monitored budgets, and implemented cost-control measures to achieve profitability goals.

Assistant General Manager

JTP Restaurant Corp, Hofbräu Bierhaus
08.2012 - 03.2015
  • Reported P&L results to investors weekly
  • Effectively increased covers to an average of 200 per night
  • Handled FOH scheduling (HotSchedules), F&B management, FOH hiring and training, catering coordination, corporate and private event planning for up to 350 guests, payroll (A&P), accounting, P&L, and quality maintenance per Hofbrau's international standards.
  • Developed training programs for staff to improve efficiency and operational standards.
  • Managed daily operations to enhance service quality and customer satisfaction.

Education

Bachelor of Fine Arts - Musical Theatre

Pace University
New York, NY
05.2012

Skills

  • Fluency in MS Office, Google Suite, Salesforce, Adobe Acrobat, Illustrator, and Photoshop
  • Team Leadership & Supervision
  • Event Sales & Business Development
  • Team Development Strategies
  • Corporate & Social Event Management
  • Multi-Venue Operations Oversight
  • Contract Negotiation & Vendor Management
  • Client Acquisition & Relationship Building
  • Sponsorship & Revenue Generation
  • Strategic Planning & Budget Management

Certification

ServSafe Manager Certification

Timeline

Event Manager

McFarlane Promotions
09.2024 - Current

General Manager

Mendocino Farms
09.2021 - 09.2024

General Manager

Tocaya Organica
05.2018 - 03.2020

F&B Manager

Malibu Beach Inn
05.2016 - 12.2016

Event Director

Branded Restaurants
03.2015 - 03.2016

Assistant General Manager

JTP Restaurant Corp, Hofbräu Bierhaus
08.2012 - 03.2015

Bachelor of Fine Arts - Musical Theatre

Pace University

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