BETH BODENMILLER
Summary
Seasoned professional with experience in all aspects of design and the creative process. Strengths include but not limited to contracts, licensing, textiles, soft and hard home product development, packaging, manufacturing, sourcing, merchandising and sales.
Overview
27
27
years of professional experience
Work History
Creative Director-Home Products
Well Woven, Incorporated
01.2022 - Current
- Established licensing division implementing processes and procedures.
- Attended trade shows and client meetings, promoting company brand and building rapport with prospects and partners.
- Identified opportunities to improve business process flows and overall departmental productivity.
- Introduced team to former licensing associates developing internal relationships.
- Increased company growth through collaborations with licensing partnerships.
- Created and made appropriate documentation for annual budgets and senior leadership goals.
- Managed and Created the design and development of packaging, signage, web banners as well as copy.
- Spearheaded cross-functional initiatives collaborating with sales and marketing departments.
- Lead teams, creating calendar of events ensuring preparation for key dates and events.
- Led operational team in creation, roll out and management of new product lines.
- Evaluated product development strategies and prepared alternative approaches to exceed goals.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Oversee team, merchandising licensing submissions and royalty reporting, securing line plans.
Senior Director of Home
Silver Buffalo, LLC
08.2020 - 12.2021
- Responsible for expanding soft home business which includes blankets, tapestries, and kitchen products.
- Source, develop, and work with factories to execute all creative concepts pertaining to soft goods.
- Directly communicate with licensor’s negotiating contractual rights and terms.
- Introduce team to factories both overseas and domestic along with establishing new vendors.
- Work closely with design on brand assortment.
- Collaborate with sales and design making sure all licenses are represented in retailer presentations.
- Provide leadership for developing hard home products such as wall art, frames, drinkware and ceramics.
- Effectively communicate strategies to artist and licensor's ensuring merchandise is on brand.
Creative Director
The Northwest Company
01.2014 - 12.2020
- Supervised timely design and development with domestic and overseas mills.
- Lead design team on all creative projects relating to bedding, throws, pillows and giftable items, including concept, layout, color and final product.
- Executed product development.
- Presented to major retailers such as Target, Walmart, Kohls, Specialty Accounts, etc. guiding sales with presentations.
- Oversee printing, approve strike-offs and color-correct prints.
- Established and maintained strong relationships with sales representatives, licensor's and production coordinators, providing creative vision and art direction.
- Sourced fabrics and researched innovative manufacturing techniques to create diverse lines.
- Worked in person with entertainment licensor's (Disney, Lucas, Nickelodeon) to ensure creative direction is properly orchestrated for their brand and under guidelines of licensing agreements.
- Designed and produced catalogs for Northwest sales team providing customers with in-depth knowledge and understanding of our product line.
- Merchandised showroom for upcoming market weeks and appointments.
Owner/Creative Director
Mini Monet, Inc
01.2011 - 01.2014
- Art studio catering children from 18 months and older.
- Responsible for scheduling all events and programs.
- Orchestrated all class outlines and curriculum.
- In charge of marketing and promotions.
- Successfully built customer base.
- Networked with vendors and ordered supplies.
- Created an environment enabling students to explore and learn.
Sales and Support
Generation Digital Solutions
01.2009 - 01.2011
- Generated sales for growing CAD software company.
- Responsible for engaging customers and providing them with the knowledge of a cost-effective approach to CAD.
- Monitored market conditions and local CAD pricing.
- Communicated current product features and benefits of our program.
- Provided demonstrations and technical support to clients who purchased software.
Senior Design Director
Jay Franco and Sons, Inc
01.2002 - 01.2004
- Implemented in-house fabric division, allowing company to insource CAD fabric printing.
- Established creative and technical direction for all CAD artists.
- Trained graphic artists on printers; schooled designers on repeats and textiles.
- Supervised and inspired design team to successfully execute their patterns and provide quality control over concepts.
- Made sure all digital files were acceptable to send to mills for production fabric.
- Supervised in house print production, schedule and work approvals.
- Led design team and provided hands-on direction in creating and structuring designs for licensing products and open line designs.
- Approved strike-offs and color correction to overseas mills.
- Studio Director and Sales.
Studio Director
Deadline Textile Designs
01.1999 - 01.2002
Design Works International
01.1996 - 01.2002
Education
Bachelor of Arts - Textile/Surface Design
Fashion Institute of Technology
New York, NY1996
Skills
- Project Development
- Adobe Creative Suite
- Team Leader who Inspires Creativity
- Excellent Management and Delegation
- Profound Knowledge of Home Category
- Experience with Packaging and Prototypes
- Solid Written and Communication Skills
- Sourcing/Production Management
- Effective Communication with Factories
- Liaison between Sales and Design
- Profound Retailer Account Knowledge
- Strong Merchandising and Management Strategies
Affiliations
Fashion Institute of Technology, Textile/Surface Design Advisory Board
Timeline
Creative Director-Home Products
Well Woven, Incorporated
01.2022 - Current
Senior Director of Home
Silver Buffalo, LLC
08.2020 - 12.2021
Creative Director
The Northwest Company
01.2014 - 12.2020
Owner/Creative Director
Mini Monet, Inc
01.2011 - 01.2014
Sales and Support
Generation Digital Solutions
01.2009 - 01.2011
Senior Design Director
Jay Franco and Sons, Inc
01.2002 - 01.2004
Studio Director
Deadline Textile Designs
01.1999 - 01.2002
Design Works International
01.1996 - 01.2002
Bachelor of Arts - Textile/Surface Design
Fashion Institute of Technology
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