Beth Dahlke

• Spearheading transformational projects across Creative Services, Technology, and Store Design teams.
• Produce compelling print and digital customer experiences through strategic design.
• Craft creative briefs ensuring clear direction and campaign/brand consistency.
• Devise brand-compliant and customer-centric strategies leveraging customer insights and sales data.
• Partner with Consumer Insights, Customer Experience, and Business Marketing teams to forecast and meet future customer needs, boosting experience and sales.

I have actively participated in various committees and volunteer work at Best Buy, showcasing my dedication to a positive work environment and company values.

• Taxonomy & Metadata Governance Committee: Established and maintained data standards.
• Generative AI Policy Committee: Advising on ethical and responsible AI practices.
• Racial Equity Leadership Immersion Graduate: Championing diversity and inclusion initiatives.
• Enterprise Inclusion & Diversity Steering Committee Ambassador: Promoting an inclusive culture and driving diversity efforts.
• Best Prep High School Mentor and Mock Interview Panelist: Mentoring and preparing students for future careers.

• Directed digital marketing channel strategy, tactical execution, and analysis for SEO, paid social, affiliate marketing, and CRM.
• Created solution-based execution plans to achieve business goals based on Google Analytics, Sales Force, and internal reporting data.
• Oversaw digital content creation to drive value and ensure integrated campaign success.

Success Examples:

• Redesigned MallofAmerica.com to optimize UX, increase time-on-site by 15%, and enable single sign-on.
• Championed the implementation of an online project management tool, increasing team productivity and reducing guest-facing errors.
• Conceptualized and managed MOA's 2019 Holiday and Fall Fashion video/ photoshoots. Increasing campaign engagement by more than 20% YOY and reducing production spend by 33%.

• Managed print and digital production for circulars and direct mail, overseeing design, photoshoots and online integration.
• Streamlined marketing roles, monitored budgets, and optimized packaging to reduce costs and increase sales.
• Evaluated consumer preferences and market trends to enhance campaigns and increase brand exposure.

• Led product enhancements for the digital ecosystem and paid media, optimizing user experience and increasing engagement.
• Established timing and budget guidelines for daily operations of digital projects, ensuring efficiency and cost-effectiveness.
• Oversaw creative teams to generate dynamic marketing content and communication tools for promotional campaigns, driving brand awareness and customer acquisition.

• Managed the creation of online marketing content including copy, photography, videos, and graphics to enhance customer engagement.
• Collaborated with SEO, A/B testing, digital insights, and UX teams to optimize customer-facing experiences.
• Implemented agile work approach with user stories, iterative development sprints, and detailed guest personas.

• Managed end-to-end marketing campaigns, from defining scope to successful launch.
• Led market research initiatives to identify branding opportunities and maintain customer loyalty.
• Oversaw in-house creative team to produce dynamic marketing content for promotional campaigns.
• Managed digital media asset creation for optimal brand representation.

• Produced radio spots, TV commercials, corporate videos, and media assets for Fortune 500 brands.
• Managed project budgets and production costs to ensure efficient operations.
• Led initiatives to enhance customer service satisfaction through best practices implementation.

• Managed all phases of systems development life cycle (SDLC) at Vetta-Zelo, including analysis, design, development, testing, and support.
• Developed project workflows aligning with product requirements and SEO techniques for client website development.
• Collected user feedback for iterative improvements, enhancing site structure and content.