Elizabeth DiGennaro

• Led internal communications strategy and execution, driving initiatives to enhance employee engagement and reinforce company culture across a diverse, on site, hybrid, and remote workforce.
• Developed and launched the “Motivational Monday” campaign, resulting in a 70% increase in employee interactions on the company's social media platform within three months.
• Conceptualized and managed “Love Wins,” a multi-channel campaign that achieved the highest employee engagement index in the organization's history and was recognized as a finalist for the prestigious Ragan Award for Internal Communications Campaign of the Year.
• Utilized digital marketing expertise and analytics to optimize campaign performance, consistently leveraging A/B split testing to increasing open and click-through rates, maintaining a 65% open rate for email.
• Demonstrated strong team leadership and effective budget management to deliver impactful communications initiatives, including company-wide NHL sweepstakes designed to promote employee engagement.

• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.

• Led the internal campaign team that successfully elected the current New Castle County Executive, overseeing branding strategy, communications timing and execution, and providing effective leadership and direction to over twenty team members throughout the campaign.
• Analyzed campaign performance using analytics tools, optimizing strategies for improved engagement.
• Managed relationships with external vendors and stakeholders to ensure seamless campaign execution.
• Directed budget allocation for multiple campaigns, ensuring alignment with organizational goals.

• Led launch of new agency website and collaborated with internal creative team to develop print, digital, and trade show communications platform to strategic position the agency as a leader in healthcare communications.
• Responsible for leading internal account team and served as key decision maker, along with creative director.
• Coordinated agency team and multiple new business projects simultaneously, and managed freelance staff, external print and digital vendor relationships.
• Developed and implemented strategic initiatives to enhance operational efficiency across multiple departments.
• Led cross-functional teams to drive process improvements and foster collaboration among stakeholders.
• Oversaw budget management and resource allocation to align with organizational goals and priorities.
• Analyzed market trends and competitive landscape to inform strategic planning and decision-making processes.

• Oversaw an annual marketing budget exceeding $5M, leading high-value negotiations to achieve key business objectives.
• Ensured brand relevance and message consistency by continuously optimizing branding initiatives across all retail locations. Partnered with the distribution marketing team to launch over 15 new stores annually; organized store events and directed public relations, vendor management, and partnership initiatives with local politicians and senior business leaders.
• Planned and executed the $50K grand opening of the company's second AAA Auto Wash in Cincinnati, Ohio, resulting in the acquisition of over 100 new memberships within 24 hours.
• Managed 30–60 concurrent projects weekly, collaborating with up to 30 team members and supervising up to 10 indirect reports.

• Recognized teacher responsible for delivering effective instruction and graduating 180 students annually, selected by Superintendent to serve as school representative and present at the annual leadership forum.
• Reduced disciplinary referrals 50% by proposing and implementing a district-wide technology utilization management strategy – approved by the Superintendent and still in use today.
• Leveraged technical skills and knowledge to create, build, and maintain, classroom website.
• Developed and implemented engaging lesson plans aligned with curriculum standards.
• Fostered a positive classroom environment promoting student participation and collaboration.
• Utilized diverse assessment tools to evaluate student progress and adapt instructional strategies.
• Mentored new teachers, providing guidance on curriculum development and classroom management techniques.