Summary
Overview
Work History
Education
Skills
References
Affiliations
Timeline
Generic

Beth Doherty

Pacifica,Ca

Summary

Performance-oriented sales leader with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Excellent negotiator and influential program managers.

Overview

27
27
years of professional experience

Work History

Director of Sales

Sport Pet LLC
07.2022 - Current
  • Demonstrated successes
  • Managing a staff of eight for a $111M business
  • Managed Target, Costco, Kohls, Meijer and Pet Barn directly (private label apparel, containment, feeding and toys)
  • Expanded Kohls business with 8 ft of Kitty City setting July 2023 representing $1.8M
  • Expanded Meijer’s Inline program adding Chew King, Sport Pet Travel and Kitty City representing and increased $1M in revenue for 2023
  • Implemented forecasting tools to support everyday items
  • Created a process to manage custom pet RTW deliveries for all customers
  • Created a standard price sheet / offering for everyday items
  • Created an onboarding process for new Sales Managers
  • Created a standard offering in RTW for accounts who cannot meet MOQ’s for exclusivity.
  • Weekly revenue meetings with Sales and Finance
  • Create solutions to fill gaps
  • Weekly Supply/demand call
  • Added new accounts:
  • Macy’s, Urban Outfitters, Fred Meyer, Kroger, and Costco

Sr. Director of Sales

Funko / Lounge Fly
Everett, Washington
03.2020 - 07.2022
  • Demonstrated successes
  • Managing a staff of 7 representing $220M in annual revenue in the US and Canada
  • Management of Lounge Fly collection at Macy’s, Hot Topic, Urban Outfitters (t-shirts, bags, purses, backpacks and wallets)
  • Increased revenue by 400% driving new account strategies including merchandising support, marketing strategies coupled with mainline products VS exclusive increasing profitability by product line.
  • Successfully added new games from our game’s division into the drug store chains and mass market representing 20,000 new retail doors.
  • Working with PD on strategies for new products and opportunities with our discount chain partners instore, online
  • Added Dollar General 19K new doors; Macy’s shop within shop program partnering with the acquisition of the Toys-R-Us brand, Funko games have been secured at Kroger 2700 doors and Buc’ees adding $29M in 2022 revenue

Sr. Director of Sales

Speck Products
San Mateo, CA
11.2015 - 03.2020
  • Demonstrated successes
  • Successfully increased revenue by 30% at Best Buy USA, Target, and Walmart
  • Led 5 Sales Managers representing 60% of revenue at Speck in Latin America, Canada, Big Box/Mid-Size Box Retailers and Carriers. 2018 - 2020 Grew revenue 250% YoY
  • Built Canadian market from $1.0 million to $8.0 million
  • Secured new channels by partnering and managing: Sprint, Meijer, Walgreens, REI and T-Mobile 150% growth YoY at Sprint, 175% growth YoY at BBY CA.
  • Increased revenue 15 million 2017
  • Led all marketing and POP with accounts, marketing programs, kits and training with Device launches at retail.
  • Manage Filed team initiatives, Sales Operations initiatives and independent reps

Director North American Sales

Monster Inc.
Brisbane, CA
09.2012 - 10.2015
  • Demonstrated successes
  • Changed in-line merchandising and revised product mix which resulted in an increase in sales at Staples, Office Depot and Office Max from 100 units per week to 2500 units per week for Monster Products
  • Opened new channels of retail distribution with Verizon, AT&T, Sprint, T-Mobile Walgreens, and Rite Aid allowing Monster Products to be sold within new verticals representing 14,000 new retail doors.
  • Drove partnerships with several retailers increasing revenue at Foot Locker, REI, Zumiez, Macy’s, Bloomingdale’s, Office Depot, Office Max, and Staples.
  • Grew Monster Digital revenue from 3 million to 15.5 million in 10 months signing direct partnerships with:
  • Sam’s Club, Sprint, AT&T, Walgreens, Sam’s Club, Best Buy, Sports Authority, Vail Resorts, Zumiez, Academy Sports, Walmart.com, Office Depot, In Motion and Rite Aid

VP West Coast

Vibes Media
01.2009 - 01.2012
  • Demonstrated successes
  • Created mobile marketing partnerships with the NFL, Verizon, bebe, Sport Chalet, Lucas Film, Sony Computer Entertainment, San Diego Chargers, AT&T and Guess
  • Increased revenue by 5 million in the first year
  • Managed client services and creative development for all accounts driving revenue and messaging for loyalty programs and continued communication with consumers.

VP Sales North America

THQ Wireless
01.2008 - 07.2009
  • Demonstrated successes
  • Directly increased revenue year over year by 205% from $8.5M to $25M annually in 12 months
  • Led games and apps partnerships for the NFL, Nickelodeon, Lucas Arts, WWE, Apple, Google, music artists: Snoop Dogg, Too $hort, Xzibit and several other artists.
  • Created the strategy plan to increase revenue, decrease costs and gain our position as a top 5 publisher
  • Directly secured featured titles increased by 3000% from 9 premiers deck placements a month to 324
  • Successfully opened all carriers in the U.S., Canada, and Latin America as direct relationships
  • Worked directly with OEMs on global embed and demo programs increasing revenue by $1 million year over year
  • Secured store fronts on iPhone, Android and HTC resulting in 2.4 million annual revenue increase in 2010

VP of Global Sales

Emdigo Campbell
03.2006 - 01.2008
  • Demonstrated successes
  • Led business development and distribution bringing the company from $0 to $3M in the first year
  • Drove strategy to gain adoption with the carriers and executed the plan with development and marketing
  • Managed development partnerships with THQ, NFL, Sanrio, Nickelodeon, and Bandai
  • Managed one Regional Sales Director and one Product Manager

VP of North American Sales

Sorrent Inc/Glu Mobile
08.2004 - 12.2005
  • Demonstrated successes
  • Quarter over quarter revenue increased by 100% with carriers and OEM manufacturers from $3M to $24M in the first year
  • Directly sold and opened sales with all caries in the Americas resulting in $24 million in annual revenue
  • Directly managed Business Development for Fox Sports, Nickelodeon, Fox Films, Marc ECKO, and Pop Cap ensuring we met brand requirements with the best games via the best developers.
  • Managed three Regional Sales Directors, Sales Operations Director, two Sales Operations Analysts and Channels
  • Implemented and launched several freemium models on brands we brought to mobile from PC which resulted in one of the top five titles available on mobile and freemium sites to date resulting in $300,000.00 in annual rev
  • Developed the strategy for the Americas creating direct relationship with the carrier’s increasing profitability and eliminating the aggregators resulting in increased sales revenue

VP of Sales

Acclaim Entertainment
10.2002 - 08.2004
  • Demonstrated successes
  • Grew the business from $46M to $80M million in one year directly selling to retail partners.
  • Oversaw forecasting, profitability analysis, retail merchandising, marketing programs, and license selection
  • Managed 50 manufacturer representatives, four Regional Directors, Senior Sales Analysts and Trade Marketing
  • Presented long-term opportunity and revenue growth with retail partners, which resulted in increased floor space for the product line at Wal-Mart, Best Buy, Kmart, GameStop, and Electronic Boutique
  • Re-established partnerships with Wal
  • Mat and Target resulting in $40 million in annual sales
  • Increased profitability on sells in and sell through inventory management, title selection and marketing spend
  • Re-opened the door at both Target and Wal-Mart where Acclaim had been removed as a product line by focusing on titles that meet the retailer’s consumer demographics

Director, Global Business Development

Analog Devices, Inc.
01.2000 - 01.2002
  • Demonstrated successes
  • Directly closed deals of AC97 codecs with Sony, HP, Dell, Gateway, Trigem, ASUStek and IBM resulting on $300 million in annual sales traveling to every OEM and mother board manufacturer globally.
  • Created a strategy plan for acquisition by a semi-conductor company resulting in our acquisition by Analog Devices
  • Direct sales and launch of SoundMax SDK into the PC publishing world that generated revenue of $300,000.00 in annual revenue with Electronic Arts.
  • Sold SoundMAX technology to game developers increasing revenue 60% inclusive of game engines
  • Successfully identified market opportunities and built lasting relationships securing continued revenue growth YOY
  • Successfully secured SoundMAX usage with MMO games at SOE, Criterion, Activision and EA's top racing products

VP of Global Sales

Sony Computer Entertainment of America
01.1997 - 01.1999
  • Demonstrated successes
  • Successfully launched PC and PlayStation software for Psygnosis, Ltd
  • Opening 76 direct customers representing 40,000 retail doors across North America increasing sales from $22M to $44M in one fiscal year
  • Managed fifty manufacturers’ representatives, three Regional Sales Directors, Sales Service Director and three Sales Service Managers
  • Tasked with the strategic approach to increasing square footage at retail with the launch of Sony’s PlayStation by providing market share comparisons and profitability opportunities while decreasing our competitor’s square footage and increasing sales more than $1 billion in the first year.
  • Worked with merchandising team to deliver in store demo units allowing consumers to try before you buy creating the awareness and demand for Sony’s products
  • Successfully grew square footage at retail from 2 feet to 16 feet over the course of the year
  • Worked together with marketing and in-store merchandising to create programs for the buyers and consumers tying brand to console to video games at retail and in our marketing efforts.

Education

Associate of Science - Political Science

San Francisco State University
San Francisco, CA
06-1980

Skills

  • Sales Team Training
  • Sales Leadership and Training
  • Social Media Marketing
  • Channel Development
  • Client Relationship Management
  • KPI Analysis
  • Revenue Forecasting
  • Sales Strategy Development
  • Vendor Management
  • Profitability Optimization
  • Sales Reporting
  • Customer Trend Analysis
  • Contract Management
  • Competitor Analysis
  • Market Trend Analysis
  • Territory Management
  • Customer Portfolio Management
  • Sales Targeting
  • Strategic Planning
  • Brand Development
  • Bid Request Management
  • Account Management
  • Business Needs Assessment
  • Aftermarket Sales
  • New Hire Onboarding
  • New Business Development
  • Promotional Sales Events
  • Financial Records Analysis
  • Price Structuring
  • Time Management
  • Performance Evaluations
  • Profit and Revenue-Generating Strategies
  • Staff Training and Development
  • Profitability Assessments
  • Rapport and Relationship Building
  • Sales Projections
  • Employee Retention
  • Business Analytics
  • Appointment Scheduling
  • Advertising Campaigns
  • Market and Competitive Analysis
  • Interdepartmental Collaboration
  • Data Confidentiality
  • Goal Setting and Achievement
  • Sales Records Management
  • Lead Identification and Generation
  • Sales Program Coordination
  • Key Account Development
  • Product and Service Promotion
  • Cross-Channel Marketing
  • Relationship Building
  • Multidisciplinary Team Leadership
  • Sales Statistics Analysis
  • Full-Cycle Sales Process
  • Business Objective Analysis
  • Budgeting and Expenditures
  • Salesforce Software
  • National Account Management
  • Closing Techniques
  • Brand-Building Strategies
  • Sales Tracking
  • Direct Sales
  • Analytical Problem Solver
  • Client Base Retention
  • Inventory Management
  • Consultative and Relationship Selling
  • Sales Plan Implementation
  • Sales Quota Management
  • Sales Territory Growth
  • Software Feature Demonstrations
  • Strategic Account Development
  • Customer Complaint Resolution
  • Sales Process
  • Sales Presentations
  • Operating Procedures and Policies
  • Market Intelligence

References

References upon request

Affiliations

I am an avid hiker/backpacker. I led my first backpacking expedition when I was 16 through the Sierra Nevada's for 2 weeks teaching map and compass, basic fist aid, climbing teaching knots and safety. I hiked part of the Camino Del Santiago in Spain. I hike in our National Parks all across the states.

I speak at High Schools about women of color and what you can achieve if you put your heart and soul into anything you want.

I was chosen as 1 of 18 women who held chief sales executive positions to be interviewed and included in Emma Morris's book "Wingtips for women, success without compromise"

Timeline

Director of Sales

Sport Pet LLC
07.2022 - Current

Sr. Director of Sales

Funko / Lounge Fly
03.2020 - 07.2022

Sr. Director of Sales

Speck Products
11.2015 - 03.2020

Director North American Sales

Monster Inc.
09.2012 - 10.2015

VP West Coast

Vibes Media
01.2009 - 01.2012

VP Sales North America

THQ Wireless
01.2008 - 07.2009

VP of Global Sales

Emdigo Campbell
03.2006 - 01.2008

VP of North American Sales

Sorrent Inc/Glu Mobile
08.2004 - 12.2005

VP of Sales

Acclaim Entertainment
10.2002 - 08.2004

Director, Global Business Development

Analog Devices, Inc.
01.2000 - 01.2002

VP of Global Sales

Sony Computer Entertainment of America
01.1997 - 01.1999

Associate of Science - Political Science

San Francisco State University

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Beth Doherty