Beth Helberg, MBA

I lead strategic initiatives across Membership, Marketing & Communications, and Conferences & Events to foster a thriving community. My focus is on maximizing membership value, enhancing communication strategies, and ensuring the success of flagship events. I collaborate with internal teams, external partners, and committees to drive growth and deliver exceptional member experiences.

• Develop and implement strategies to attract and retain members by leveraging conferences, educational programs, certifications, and networking opportunities. I lead outreach efforts, manage membership renewals, and oversee targeted campaigns across digital and print channels to drive engagement.
• Direct the creation of engaging content for digital and print materials that promote membership benefits, events, and industry initiatives. I manage website content, drive social media engagement, and oversee improvements to digital publications for better member communications.
• Lead the planning and execution of flagship events, managing vendor relationships and developing event marketing campaigns. I oversee logistics, manage event budgets, and ensure financial goals are met. I collaborate with staff and volunteers to boost participation and increase attendance, particularly from new industry entrants.
• Supervise the Member Experience Coordinator, providing strategic direction and mentorship. I collaborate with cross-functional teams and external partners to align on key initiatives, improve operational efficiency, and enhance overall member satisfaction

I lead a team that supports the organization's global development and retention of partnerships that includes 160 strategic corporate partners and over 300 law enforcement and government organizations. I manage the outreach and customer service provided to over 10K global members.
• Participate in business development meetings and support market outreach plans to improve business development.
• Facilitate strategy development and planning with cross-functional teams on organizational initiatives.
• Develop objectives and formalized partner communications by creating new digital and physical sales collateral, managing SFDC and Marketo campaigns, updating websites and program advertising.
• Streamlined processes and enhanced efficiency through ongoing process refinement and data analysis, using SFDC reporting and dashboards.
• Working directly with IT and SFDC programmers I have created solutions that include dashboards and reports that support sales goals.
• Direct manager of support team that provides customer service, accounting, and data maintenance.

I worked with a dynamic team to lead and execute field marketing and demand generation campaigns in the partner and enterprise channels focusing on B2B relationships and SaaS marketing partners.

In less than 10 months, I increased MQL's by 1000% with the strategic management of marketing tactics. Key responsibilities and accomplishments included:

• Developed and presented GTM plan for regional partner marketing activities.
• Creation of joint marketing plans with industry partners and thought leaders.
• Measuring and reporting on the effectiveness of campaign activities,
• Owned the partner and enterprise channel marketing strategies and calendar.
• Managing digital, social, and in-person marketing activities.
• Successfully created new lead generation opportunities with virtual and in-person events.

Using digital marketing resources, project management and relationship-building skills, I managed over 10 accounts representing over $1M in business. Key accomplishments:

• Launching two new business development centers and owned marketing campaigns for activities that generated over 1000 new leads within one week.
• Worked with partners to develop new content that included blogs and virtual events.
• Solidified workflow processes resulting in strengthening client relationships and improving overall communications.

Originally hired as the Director of Events, I was promoted in response to high productivity and increased responsibilities with communications.

• Implemented new software and CRM increasing engagement and used data in marketing campaigns.
• Formed strategic partnerships and connected with partners to drive opportunities.
• Consistently saved 10% - 25% with strategic negotiations and budget analysis.
• Developed new professional development opportunities using virtual technology.
• Created annual partnership prospectus that resulted in a 60% increase in new sponsors within first year.
• Created and executed communications calendar that included digital marketing and social media.

Directed and managed day-to-day operations of association staff and projects. Led team that included IT, Communications, Customer Relations, Administration and Accounting.

• Grew membership by 10% in less than one year using targeted marketing tactics and CRM data.
• Increased annual partner revenue by 20%.Owned partner relationship development and sponsorship sales for educational programs;
• Collaborated with partners on marketing campaigns that included digital, social, in-person, and virtual events.

Created and owned the partnership program resulting in new partnerships, increased membership and non-dues revenue.

• Surpassed annual fundraising goal by 33% in less than six months.
• 51% increase in annual affiliate membership.
• Increased overall revenue of annual events with marketing tactics and budget management.
• Created marketing plan, sales forecasts, and operational procedures related to event center.

Successfully led and managed three departments, 200+ events, and budgets over $5M.

• Delivered year-over-year savings in vendor negotiations.
• Led events team to stay within budget while creating new revenue streams.
• Creative management of annual event that provided 50% of the organization's revenue.