Beth Lambert
Austin,TX
Summary
Beth Lambert is a technical sales Lead at IBM, where she leads AI first client conversations and engagements. Beth has over 15 years of experience holding leadership roles across in global enterprise client, agency, and big tech companies. She is a trusted technical strategic advisor and leader driving new business with strategic vision, aggressive growth plans, SaaS offerings, and seamless execution. Hands-on experience, AI, GenAI, Machine Learning and Deep Learning software architecture and frameworks Strong programming skills (i.e. Python etc.) Excellent knowledge of theory and practice of Generative AI and Large Language Models Excellent presentation, communication, and collaboration skills
Overview
16
16
years of professional experience
1
1
Certification
Work History
GTM AI/GenAI Lead
IBM Consulting
Austin, TX
02.2022 - Current
- Developed comprehensive go-to-market strategies, resulting in a 25% increase in addressable clients within IBM Communications sector
- Expanded GTM role to ensure industry specific GTM plan, offerings, partner alignment, accelerators and enablement
- Leads workshops to guide clients to plan AI GenAI POCs, as well as plan for moving AI GenAI to production
- Certifications: IBM Enterprise Design Thinking for AI Team Essentials, IBM Associate AI Product Manager, Trustworthy AI & AI Ethics for Business, IBM AI Fundamentals for Practitioners, IBM Consulting GenAI Foundation, IBM Enterprise Design Thinking, IBM Consulting Way, watsonx.ai sales foundation.
VP of Solution Architecture
Tenerity
Austin, TX
02.2022 - 01.2023
- Business GTM strategist to lead the go to market planning, field enablement programs commercial sales team
- Partnered with global leadership to define a vision while driving the roadmap definition and prioritizations
- Engaged with users to develop a strong point of view on the problems and translate them into clear prioritized opportunities for the business
- Collaborated with cross-functional partners to design, develop end to end design experiences that showcase the solutions and services to ensure success.
Senior Digital Strategy & Architecture
Adobe Systems Inc.
Austin, TX
01.2019 - 01.2022
- Provided expert technical guidance as a pre-sales advisor for Adobe Experience Cloud Solutions, Adobe Experience(data) Platform, and data application services during the licensing and services sales process across Adobe Experience Platform and Adobe Experience Cloud solutions
- Achieved exceptional results as a top-performing pre-sales architect, leading professional service sales for multi-solution mega deals that exceeded my $13.1 million sales quota, achieving 120% on sales targets over three consecutive years
- Led pre-sales efforts for the Adobe Consulting Services team, conducting discovery sessions, scoping implementations, and custom services, developing implementation roadmaps, and presenting business value-driven services proposals
- Certifications & Acknowledgements: Adobe Multi-Solution Architect certified, Adobe Certified Service Sales Excellence, Certified Value Prompter Seller, Adobe Solution Architect Rookie of the Quarter Q1, Solution Architect of the Quarter Q2, Adobe Experience Platform and AEP Application Services Technical certified, and Technical Adobe Experience Platform Certification
Sr. Director Practice Lead
Epsilon
Austin, TX
11.2014 - 11.2019
- Spearheaded the growth of a multi-year, multi-million-dollar account, resulting in a significant increase in annual service revenue from $0 to $1.8M within six months, within a larger global enterprise client
- Generated an impressive $6.5M (annually) for Campaign & CRM services by establishing core marketing, sales, and delivery materials in the region and through our center of excellence in Bangalore, India
- Led the creation and implementation of a robust solution and service go-to-market selling framework across all digital marketing partners such as IBM, Adobe, Oracle, and SAP for the Epsilon Digital Experience (DX) teams
- Designed and launched an innovative value selling sales enablement program, educating, and training Epsilon Agency, Technology, and Digital Experience teams, resulting in significant success for the Epsilon Tech and Epsilon Digital Experience team
- Promotion: Promoted from Director to Sr
- Director.
Principal Consultant
Oracle| Eloqua
Austin, TX
02.2012 - 11.2014
- Empower new clients to increase the utilization of their marketing automation platform using best practices, processes, and tactical expertise
- Created thought leadership Eloqua's for user groups within the area of campaign management, demand generation, marketing automation, CRM and business intelligence
- Certifications & Acknowledgements: Technical Evangelist for Reporting Best Practice-Road to Revenue, On-site Client Workshop, Oracle | Eloqua’s PowerHour, Oracle | Eloqua Product Masters; RPM Masters; PS Level 1, Oracle Eloqua Best Practice & Technical Evangelist and Certified Demo2Win.
Global Corporate Marketing Manager
CSC
Metro, D.C.
07.2010 - 02.2012
- Managed the oversight, execution and management of all global demand generation campaigns
- Led of the CSC Global Pipeline Everyday Matter, Global Reports (Daily & Weekly); Managed Solutions Services (MSS) Led the Account Expansion Report for Americas and EMEA and Global Field Marketing campaign reports
- Led workshops to collect business requirements from marketing, sales and leadership for the IT architects managing the marketing automations, CRM, data-warehouse, business intelligence environments
- Award/Merit: Outstanding participation and performance in the Pulse Point (SAP CRM) Upgrade Project
- (successful re-architecture of the SAP CRM; migration of SAP CRM to Eloqua and SFDC CRM).
Global Corp. Online Marketing Manager
Hilton Worldwide
Metro, D.C.
07.2009 - 07.2010
Global Corporate Online Communications Manager
AMEX
NYC, NY
09.2008 - 07.2009
- Certifications & Acknowledgements: Received the AMEX Corporate Chairman’s Gold Award for the launch of BusinessTravelConneXion.com.
Education
M.B.A. Marketing -
St. Edward’s University
B.S. Biochemistry -
University of Texas at Austin
Applied Data Science Certification -
MIT
Websites
Certification
- IBM Enterprise Design Thinking for AI Team Essentials
- IBM Associate AI Product Manager
- Trustworthy AI & AI Ethics for Business
- IBM AI Fundamentals for Practitioners
- IBM Consulting GenAI Foundation
- IBM Enterprise Design Thinking
- IBM Consulting Way
- Watsonx.ai sales foundation
Certifications Acknowledgements
- Adobe Multi-Solution Architect certified
- Adobe Certified Service Sales Excellence
- Certified Value Prompter Seller
- Adobe Solution Architect Rookie of the Quarter Q1
- Solution Architect of the Quarter Q2
- Adobe Experience Platform and AEP Application Services Technical certified
- Technical Adobe Experience Platform Certification
- Technical Evangelist for Reporting Best Practice-Road to Revenue
- On-site Client Workshop
- Oracle | Eloqua’s PowerHour
- Oracle | Eloqua Product Masters
- RPM Masters
- PS Level 1
- Oracle Eloqua Best Practice & Technical Evangelist
- Certified Demo2Win
- Received the AMEX Corporate Chairman’s Gold Award for the launch of BusinessTravelConneXion.com
Timeline
GTM AI/GenAI Lead
IBM Consulting
02.2022 - Current
VP of Solution Architecture
Tenerity
02.2022 - 01.2023
Senior Digital Strategy & Architecture
Adobe Systems Inc.
01.2019 - 01.2022
Sr. Director Practice Lead
Epsilon
11.2014 - 11.2019
Principal Consultant
Oracle| Eloqua
02.2012 - 11.2014
Global Corporate Marketing Manager
CSC
07.2010 - 02.2012
Global Corp. Online Marketing Manager
Hilton Worldwide
07.2009 - 07.2010
Global Corporate Online Communications Manager
AMEX
09.2008 - 07.2009
M.B.A. Marketing -
St. Edward’s University
B.S. Biochemistry -
University of Texas at Austin
Applied Data Science Certification -
MIT
- IBM Enterprise Design Thinking for AI Team Essentials
- IBM Associate AI Product Manager
- Trustworthy AI & AI Ethics for Business
- IBM AI Fundamentals for Practitioners
- IBM Consulting GenAI Foundation
- IBM Enterprise Design Thinking
- IBM Consulting Way
- Watsonx.ai sales foundation
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