Beth Lambert
Austin,TX
Summary
Performance-driven Vice President with 15 years of holding leadership roles across in global enterprise client, agency, and big tech companies. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed to drive AI first vision, aggressive growth plans, SaaS offerings, and seamless execution.
Overview
14
14
years of professional experience
1
1
Certification
Work History
GTM AI/GenAI Lead
IBM
01.2022 - Current
- Developed comprehensive go-to-market strategies, resulting in 25% increase in addressable clients within IBM Communications sector.
- Expanded GTM role to ensure industry specific GTM plan, offerings, partner alignment, accelerators and enablement.
- Leads workshops to guide clients to plan AI Gen AI POCs, as well as plan for moving AI Gen AI to production.
VP of Solution Architecture
Tenerity
Remote
02.2022 - 01.2023
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits for company earning 16.1 billion USD.
- Established industry specific enterprise architecture blueprints.
- Increased company revenue growth by 18% through collaboration with product, sales and marketing departments.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
Senior Digital Strategy & Architect
Adobe
01.2019 - 01.2022
- Pre-sales technical advisor for Adobe Solution and services.
- Led client discovery sessions, workshops, scoping exercises, roadmaps, and multi-solution architecture and implementation plans.
- Achieved exceptional results as top-performing pre-sales architect, led education and training for onboarding, proposals and up-skilling.
- Led multi-solution mega deals that exceeded my $13.1 million sales quota, achieving 120% on sales targets over three consecutive years.
Sr. Director Practice Lead
Espilon
11.2014 - 11.2019
- Developed CX service offerings to boost sales productivity to increase velocity from 8 months to 3 months and sales revenue by 120%.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Created and executed go-to-market plans and developed scalable framework and bill of materials to facilitate project initiatives, trainings and partner sales pipeline across IBM, Adobe, Oracle, and SAP for Epsilon Digital Experience (DX) teams.
- Assisted with sales and marketing strategies to foster achievement of revenue goals across Epsilon Agency, Technology, Tech and partner alliances
Principal Consultant
Oracle
02.2012 - 11.2014
- Led ten week customer onboarding workshop which earned ten of out ten survey score across more than seventy five clients.
- Created and applied B2B best practices and product expertise to support Oracle sales and service functions as a technical advisor.
- Created thought leadership for client stakeholders and user groups to increase adoption and value realization across marketing, sales and services teams.
Global Corporate Marketing & Sales Operations
DXC Technology
02.2010 - 02.2012
- Developed accurate sales forecasts and daily reports for senior c suite leadership.
- Increased revenue by devising account based marketing plans based on account research findings and data.
- Managed developer team and maintained data warehouses and data marts to support business operations.
- Drove adoption of new CRM through end user education, training and onboarding across marketing and sales organization.
- Developed tools and processes to help improve operational efficiency and enhance marketing and sales team productivity.
Education
MBA - Marketing
St. Edwards University
Austin, TXBachelor of Science - Biochemistry
University of Texas
Austin, TXSkills
- Business Planning & Forecasting
- Team building
- Problem-Solving
- Team Management
- Applied Data Science
- Enterprise Design Thinking
- Technical Presales POV, POC, MVP
- Strategic & Technical AI & Gen AI
Certification
- MIT Applied Data Science
- Data Science Methodology
- Data Science and MLOps
- IBM Enterprise Design Thinking for AI Team Essentials
- IBM Associate AI Product Manager
- Trustworthy AI & AI Ethics for Business
- IBM AI Fundamentals for Practitioners
- IBM Consulting GenAI Foundation
- Watsonx.ai Sales foundation
- IBM watsonx Essentials and Foundations
- IBM Enterprise Design Thinking
- IBM Consulting Way
Timeline
VP of Solution Architecture
Tenerity
02.2022 - 01.2023
GTM AI/GenAI Lead
IBM
01.2022 - Current
Senior Digital Strategy & Architect
Adobe
01.2019 - 01.2022
Sr. Director Practice Lead
Espilon
11.2014 - 11.2019
Principal Consultant
Oracle
02.2012 - 11.2014
Global Corporate Marketing & Sales Operations
DXC Technology
02.2010 - 02.2012
MBA - Marketing
St. Edwards University
Bachelor of Science - Biochemistry
University of Texas
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