BETH LEE BROWNING

Work History

Claire's Stores

09.2024 - Current

Realized substantial year-over-year increase in store sales productivity via operational optimization and team coaching.
Led multiple store teams from negative YoY sales results to profitable outcomes.
Drove sales performance improvements through strategic visual merchandising and efficient store layouts.
Supervised daily operations, marketing campaigns, and customer communications to enhance overall service quality.
Encouraged team member motivation with targeted engagement practices and product knowledge training.
Sustained organized store environments with visually appealing displays and effective promotions.

Thanx Media

06.2021 - 06.2025

Facilitated prompt project delivery by accurately translating client business requirements to development partners.
Boosted project efficiency with effective resource allocation and time management techniques.
Drove client satisfaction by implementing creative strategies throughout the project lifecycle.
Cultivated strong client relationships using extensive professional networks and industry insights.
Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

Raymour & Flanigan

12.2018 - 06.2021

Directed team at Raymour & Flanigan Furniture and Mattresses to implement data-driven design strategies for customer experience enhancement.
Executed user-centered design initiatives, improving onsite personalization.
Collaborated with cross-functional teams to migrate legacy eCommerce platform to Optimizely.
Achieved substantial growth in visitor engagement and personalization outcomes.
Led a team of UX designers and analysts, promoting collaboration across departments.
Partnered with leaders in Marketing, Merchandising, Technology, and Sales to establish a unified omni-channel experience.
Oversaw product content to maintain omni-channel brand consistency and integrate digital solutions, including 3D assets and AR.
Facilitated collaboration with internal teams and a third-party systems integrator, resulting in a
19.79% increase in conversion, 50% increase in Online Appointments to drive traffic to Showrooms (Brick & Mortar locations, and a 19% increase in visits from Organic Search

Hayneedle (Walmart Subsidiary)

09.2016 - 12.2018

Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.

Discover Your Customers

10.2012 - 09.2016

Cultivated strong client relationships, driving repeat business and referrals.
Personalized website strategies and SEO services to enhance online visibility for businesses.
Conducted thorough website usability and SEO evaluations to identify areas for improvement.
Created tailored content for diverse client websites across various industries.
Delivered strategic SEO consulting to over 30 businesses in the U.S., Canada, and the U.K.
Trained more than 50 students in foundational and advanced SEO techniques.

Lenox

02.2008 - 01.2012

Increased organic search revenue by 15% through targeted SEO optimization efforts.
Facilitated a complete site redesign for lenox.com, achieving a 9% conversion increase.
Streamlined checkout process and revised site information hierarchy, resulting in an 8% increase in average order value.
Defined functional requirements and collaborated with IT to implement new site features.
Analyzed site usage reporting to enhance performance and optimize user experience.
Partnered with SEM team to improve landing page experiences using SEO data insights.
Managed communication between Direct to Consumer channel, IT, and external agencies for seamless project execution.
Optimized online customer journey to boost conversion rates and overall satisfaction.

Oriental Trading Company

10.1997 - 01.2008

Revamped customer experience across all touchpoints, ensuring seamless interactions.
Collaborated closely with the Software Development Team for thorough documentation of functional needs.
Generated $375,000 revenue uplift through optimization of product detail template.
Crafted a user-centric site experience that enhanced navigation and increased conversion rates.
Oversaw the comprehensive development of Ecommerce software across three platforms, including third-party integrations.
Cultivated an innovative team dedicated to supporting Ecommerce operations at Oriental Trading Company.
Directed ongoing enhancements for both Business-to-Consumer and Business-to-Business websites.
Spearheaded migration project from custom-built platforms to new eCommerce solution on schedule and budget.