Summary
Overview
Work History
Education
Skills
Timeline
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Beth Lyon

Orlando,FL

Summary

Dynamic Senior Sales Manager with a proven track record at Hilton Hotels, excelling in relationship building and negotiation. Achieved consistent growth in annual sales through strategic planning and performance tracking. Expert in mentoring teams and optimizing revenue, successfully managing citywide programs and enhancing group bookings across multiple properties.

Overview

16
16
years of professional experience

Work History

Senior Sales Manager

Doubletree by Hilton Orlando at SeaWorld
08.2023 - Current
  • Established rapport with corporate market segments across Northeast, Midwest and West Coast to secure group bookings with enhancing ADR and F&B contribution.
  • Participated in trade shows and sales trips to identify potential clients, increasing group event reservations.

Assistant Director of Sales

Hilton Hotels Worldwide
08.2023 - 08.2024
  • Managed a team of 7 for both the Doubletree by Hilton Lake Buena Vista and the Embassy Suites International Drive Convention Center.
  • Handled the citywide market for both properties,
  • Managed FastPay program including forecasting commissions and rebates.
  • Assisted in preparation of Marketing Plan and Budget.
  • Assessed client feedback regularly in order to make necessary adjustments or enhancements within the department''s approach.
  • Achieved consistent growth in annual sales figures through strategic planning and execution of initiatives.


Director of Sales

Yedla Hotels
03.2022 - 08.2023
  • Director of Sales for the Home2 Suites by Hilton Orlando at Flamingo Crossings, Homewood Suites by Hilton Orlando at Flamingo Crossings, Fairfield Inn and Suites by Marriott Orlando at Flamingo Crossings and the Residence Inn by Marriott Orlando at Flamingo Crossings.
  • Managed a team of 4 for the newly opened Hilton properties and pre sold for the two Marriott properties as they were being built.
  • Successfully handled extended stay and the corporate markets along with all administrative needs and month end reports.
  • Oversaw marketing plan, budgets and forecasting


Senior Sales Manager

Hilton Hotels
07.2019 - 03.2022
  • Established strong relationships with Corporate and National Association accounts in Southeast and West Coast territories to secure group business of 301 rooms or more on peak night for 1,424 room property.
  • Attended trade shows to promote services and attract potential clients relevant to territory.
  • Planned strategic sales trips focused on fostering partnerships within designated territories.

Senior Sales Manager

Doubletree by Hilton Orlando at SeaWorld
03.2009 - 07.2019
  • Cultivated relationships with citywide convention accounts for 1,020-room property across all markets.
  • Managed comprehensive citywide programs, verifying company details on reservation portals and overseeing weekly pickups.
  • Collaborated with Director of Revenue to adjust room blocks, optimizing hotel performance during group dates.
  • Conducted audits on citywide groups, confirming estimator rates within 15 months of arrival.
  • Analyzed rates for citywide groups to ensure competitive pricing and revenue maximization.
  • Participated in trade shows and organized sales trips aligned with territory goals.
  • Assisted in budget preparation and marketing plan development while overseeing departmental projects.
  • Generated month-end reports and monthly commission rebate forecasts.

Education

High School Diploma -

Lakeland High School
Lakeland, FL
06-1983

Skills

  • Sales mentoring and coaching
  • Negotiation expertise
  • Rapport and relationship building
  • Performance tracking and evaluations
  • Multi tasking

Timeline

Senior Sales Manager

Doubletree by Hilton Orlando at SeaWorld
08.2023 - Current

Assistant Director of Sales

Hilton Hotels Worldwide
08.2023 - 08.2024

Director of Sales

Yedla Hotels
03.2022 - 08.2023

Senior Sales Manager

Hilton Hotels
07.2019 - 03.2022

Senior Sales Manager

Doubletree by Hilton Orlando at SeaWorld
03.2009 - 07.2019

High School Diploma -

Lakeland High School

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