BETH MAGEE

• Responsible for designing the overall digital and content marketing strategy, budgets and goals
• Evaluate and redesign foundational best practices, processes and tech stack to enable a best-in-class digital marketing organization
• Relaunching ABX (Account Based Everything) strategy and programs for all business units. Bringing new strategic ideas to the company to optimize ABM efforts and improve performance
• Optimize corporate social media presence across different channels to increase engagement
• Develop, track and present metrics and success criteria for marketing programs to the Board, Exec leadership and stakeholders
• Write and publish marketing and sales collateral such as outbound prospecting emails, social media posts, newsletters and blogs
• Develop and maintain a comprehensive scorecard of key performance indicators, tracking KPI progress and continuously testing to optimize results
• Work to attract and retain talent by supporting junior employees through system of mentorship
• Identify, recommend and lead initiatives to drive growth and performance improvement
• Develop integrated marketing communications programs, collaborating with and managing agency and tech partners to meet plans
• Collaborate with creative services team to develop campaign elements aligned with product messaging and growth plans
• Communicate key insights with internal stakeholders to define and address customer needs

• Helped 6sense grow from $50M ARR to over $100M ARR and as they continued on their path to "double double" to achieve a revenue of $200M ARR. Company reached a valuation of $2B during my tenure
• Created a revenue generating strategic services team from scratch
• Led, coached and manage a team of 5 strategy managers and consultants, contributing to their growth and success at 6sense Marketing, Sales/SDRs, Digital Strategy and Reporting/Analytics
• Acted as an extension of our customers' marketing and sales teams providing advice and guidance, beyond the 6sense platform
• Inspired the team to be proactive and strategic customer advocates while driving activities which contribute to CLV (Customer Lifetime Value) including an increase in overall customer adoption, high customer satisfaction, an increase growth, and positive retention numbers
• Partnered with sales leader counterparts to report on customer health, identify growth and flag risk opportunities, and establish joint plans for retention and growth

Sample customer work:

Manufacturer

• Audience Strategy & Keyword Evaluation
• Developed Multi-touch marketing campaigns incorporating web personalization, chatbots, display and more
• KPI development and analytics
• BDR process design and training
• Display campaigns resulted in an average 3.7x increase in website engagement

SaaS Company

• Guidance on attribution best practices, change management to move from lead to account focus, KPI development and reporting and dashboarding support
• Refocused field marketing to focus on the in-market accounts, leading to a 15% increase in in-bound leads

Scientific Manufacturer

• Worked with several departments to align and meet the needs of each team, act as central PoC to ensure alignment and reduce conflicts
• Designed the marketing to sales handoff process
• Identified an additional 2K accounts that are in-market that were not being worked by sales, representing over $200M in possible missed opportunities

• Responsible for developing and refining our global go-to-market strategy and annual marketing plan
• Contributed to a 92% increase in revenue over 9 years, with $0 increase in org investment or marketing budget
• Led a global marketing team that was responsible for branding, digital marketing global events and tradeshows, analyst relations, demand gen, Lead to Revenue Management, global marketing tech stack including marketing automation and Salesforce.com administration, email marketing, social media, PR and industry association memberships
• Consistently contributed an average of 52% of new business revenue with a one-year high of 76% marketing contribution to new business revenue
• Worked closely with field sales, account managers and sales development teams, globally, enabling them to make the best use of marketing campaigns and assets to drive lead generation and revenue growth
• Developed and perfected a comprehensive lead nurturing and scoring program which evaluates leads using predictive analytics, demographic and behavioral data/actions and assigns an appropriate score and moves leads through a formal process in order to cultivate a greater quantity of more qualified leads and accounts for the sales teams
• Oversee the execution of marketing programs via Marketo (marketing automation tool)
• Developed email campaigns that resulted in 69% increase in open rate and display campaigns that performed 3.77x better than the standard approach to display
• Configured Salesforce.com and Marketo to support the new lead generation process and trained sales and marketing staff globally encouraging adoption of the new process
• Responsible for managing the execution of lead generation programs, both internally sponsored and run with third party organizations/ vendors
• Determined audience, negotiated price and deliverables, gather assess and track and analyze program results
• Regularly presented on webinars and at in person event on both Marketing and CX topics
• Managed the implementation of Domo, a BI tool, and designed it to provide instant access to KPIs across the sales and marketing organizations
• Managed the global analyst relations program including development of the AR strategy, cultivate relationships with key analysts, pre and post analyst interaction prep and follow up with the goal of increasing rankings in key reports and building awareness and credibility
• Lead several major analyst evaluations that resulted in Confirmit being named a Leader in the Forrester Wave 3 of 4 opportunities and the Gartner Magic Quadrant 2 of 2 opportunities

• Provided marketing, research and analyst relations support to 1,000 global employees in a team of 3 marketing professionals
• Managed the creation and production of a wide variety of print and digital marketing collateral ad campaigns
• Managed solution and thought leadership marketing campaigns from development to dissemination and results analysis on a global basis
• Responsible for social media, email marketing and sales briefings used to distribute thought leadership and solution materials
• Coordinated knowledge management initiatives including development of corporate intranet, management of department specific content owners and offshore resources