Proven communications leader with over two decades of experience creating content, enhancing team performance, and increasing brand visibility. Known for innovative content creation strategies and social media engagement that drive community outreach and brand growth. Skilled in managing large budgets and mentoring employees to achieve strategic goals.
Hi, I’m
BETH MARSOUN
1631 35th Street Rock Island,IL
Summary
Overview
23
years of professional experience
Work History
Wagle for IowaBettendorf, IA
Campaign Manager
08.2025 - Current
Job overview
- Developed policy positions and wrote public statements outlining stances.
- Networked among donors and fundraised to generate money for campaign.
- Worked with traditional media to obtain coverage of key events.
KWQC-TV6
NEWS DIRECTOR
07.2024 - 07.2025
Job overview
- Led a team of 45+ employees in initiatives that significantly boosted team productivity.
- Managed $2 million budget to optimize resource allocation.
- Strengthened team by executing hiring strategy for talent acquisition.
- Developed and implemented strategic visions for news platforms, driving audience engagement and growth.
- Mentored employees for seamless onboarding and personal growth.
- Completed extensive managerial and social media training to enhance leadership capabilities.
QUAD CITIES LIVE
EXECUTIVE PRODUCER
02.2024 - 07.2024
Job overview
- Facilitated the transition to a new show format.
- Executed creative segments, enhancing video production and guest interactions through supportive encouragement.
- Managed special projects, including a lucrative partnership with John Deere.
ROCK ISLAND-MILAN SCHOOL DISTRICT #41
DIRECTOR OF COMMUNICATIONS
04.2023 - 10.2023
Job overview
- Advised Superintendent and Administrative Team on effective communication strategies for parents, staff, students, and community members.
- Maintained RIMSD #41 Brand Standards to ensure consistent messaging.
- Acted as second-in-command during emergency situations.
- Pitched and scheduled stories serving as primary contact for media inquiries.
- Led community outreach initiatives to foster respect and trust among stakeholders.
- Oversaw district's website, social media, and marketing materials for enhanced visibility.
PLEASANT VALLEY COMMUNITY SCHOOL DISTRICT
DIRECTOR OF COMMUNICATIONS
01.2020 - 04.2023
Job overview
- Advised Superintendent and Administrative Team on effective communication strategies for parents, staff, students, and community members.
- Maintained PVCSD Brand Standards to ensure consistent messaging.
- Acted as second-in-command during emergency situations to facilitate effective response.
- Pitched and coordinated stories with local media, managing all media inquiries.
- Designed and distributed weekly and monthly newsletters tailored to eight schools.
- Designed, wrote, and published quarterly magazine.
- Managed and created content for school website and social media platforms, including long form videos.
PLEASANT VALLEY EDUCATIONAL FOUNDATION
SECRETARY
01.2020 - 04.2023
Job overview
- Managed $1.5 million in endowment investments to maximize returns.
- Executed foundation events, including a road race and golf outing.
- Maintained donor database of over 1,500 individuals for effective communication.
- Cultivated relationships with 134 scholarship donors to ensure continued support.
- Facilitated bi-monthly board meetings.
GROUP O
MARKETING COMMUNICATIONS SPECIALIST
01.2019 - 01.2020
Job overview
- Enforced brand standards across all platforms.
- Developed internal communications to enhance team collaboration.
- Purchased and created digital advertisement to drive engagement.
- Collaborated with sales representatives to generate web and social content for product lines.
- Traveled across multiple states to produce videos for new product lines.
TRINITY HEALTH FOUNDATION
ASSOCIATE DIRECTOR OF DEVELOPMENT
10.2017 - 10.2018
Job overview
- Cultivated donor relationships, raising over $500,000 in first year.
- Oversaw marketing strategies, including print, media relations, and social media outreach.
- Managed event planning to maximize fundraising opportunities and community engagement.
- Acted as the chief brand ambassador, motivating large groups to donate.
PLEASANT VALLEY COMMUNITY SCHOOL DISTRICT
DIRECTOR OF COMMUNICATIONS
12.2014 - 12.2017
Job overview
- Please see above description.
PLEASANT VALLEY EDUCATION FOUNDATION
SECRETARY
12.2014 - 10.2017
Job overview
- Please see above description.
KWQC
NEWS DIRECTOR
03.2003 - 10.2014
Job overview
- Please see the above description.
KWQC
NEWS EXECUTIVE PRODUCER
12.2006 - 10.2014
Job overview
- Led day-to-day news operations to ensure accuracy and efficient workflows.
- Directed editorial decisions to grow content quality.
- Mentored employees to enhance professional development and performance.
- Edited copy to uphold standards of clarity and accuracy.
- Launched new shows and executed initiatives to expand offerings.
KWQC
NEWSCAST PRODUCER, 10:00PM
12.2003 - 11.2012
Job overview
- Produced engaging newscasts by coordinating team.
- Managed breaking news coverage with timely updates and accurate information.
- Collaborated with reporters to develop compelling story angles and content.
KWQC
VIDEO EDITOR
05.2003 - 12.2003
Job overview
- Partnered with team of journalists to produce video utilizing editing software such as Adobe Premiere Pro.
Education
University of MissouriColumbia, MO
Bachelor of Science from Broadcast Journalist
05-2003
University Overview
Skills
- Strategic Content Development
- Advanced Social Media Strategies
- Team Leadership & Development
- Crisis Communication Management
- Multimedia Production & Editing
- Media relations
References
References
- Cyle Dickens, Asst. News Director, KWQC-TV6, 815-915-6708
- Sarah Reemstma, Director of Corporate Sales & Marketing, Group O, 563-343-7770
- Kathy Ruggeberg, Asst. Superintendent, Rock Island-Milan Schools, 309-287-3571
- Brian Strusz, Superintendent, Pleasant Valley Schools, 563-650-3339
- Nathan Sondgeroth, Executive Director, Vera French Foundation, 563-594-7406
Accomplishments
Accomplishments
- Regional Emmy Award for Best Newscast
Timeline
Campaign Manager
Wagle for Iowa
08.2025 - Current
NEWS DIRECTOR
KWQC-TV6
07.2024 - 07.2025
EXECUTIVE PRODUCER
QUAD CITIES LIVE
02.2024 - 07.2024
DIRECTOR OF COMMUNICATIONS
ROCK ISLAND-MILAN SCHOOL DISTRICT #41
04.2023 - 10.2023
DIRECTOR OF COMMUNICATIONS
PLEASANT VALLEY COMMUNITY SCHOOL DISTRICT
01.2020 - 04.2023
SECRETARY
PLEASANT VALLEY EDUCATIONAL FOUNDATION
01.2020 - 04.2023
MARKETING COMMUNICATIONS SPECIALIST
GROUP O
01.2019 - 01.2020
ASSOCIATE DIRECTOR OF DEVELOPMENT
TRINITY HEALTH FOUNDATION
10.2017 - 10.2018
DIRECTOR OF COMMUNICATIONS
PLEASANT VALLEY COMMUNITY SCHOOL DISTRICT
12.2014 - 12.2017
SECRETARY
PLEASANT VALLEY EDUCATION FOUNDATION
12.2014 - 10.2017
NEWS EXECUTIVE PRODUCER
KWQC
12.2006 - 10.2014
NEWSCAST PRODUCER, 10:00PM
KWQC
12.2003 - 11.2012
VIDEO EDITOR
KWQC
05.2003 - 12.2003
NEWS DIRECTOR
KWQC
03.2003 - 10.2014
University of Missouri
Bachelor of Science from Broadcast Journalist
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