Hi, I’m
BETH M. O’BRIEN
Newburyport,USA
Summary
Award-Winning Sales Manager, Account Manager, & Sales Strategist with 20+ years of success in revenue-generating leadership roles with direct accountability for bottom-line growth. Unique sales professional prepared to leverage extensive experience in territory management and client acquisition. Known for collaborative approach and consistently achieving results. Expertise in strategic planning and negotiation, with strong focus on building client relationships and adapting to changing market conditions.
Overview
25
years of professional experience
1
Certification
Work History
New England Golf Cars
Territory Sales Manager
12.2023 - Current
Job overview
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Create and present daily call reports, weekly work plans and monthly and annual territory analyses to management.
- Established strong relationships with key clients, boosting customer retention rates and contributing to a 20% growth in territory margin within first 12 months of engagement in territory.
CENTER FOR WELLBEING
Director, Sales & Customer Experience
10.2022 - 01.2023
Job overview
- Recruited by the company owners to serve as their eyes, ears, and voice as they drove an aggressive growth plan and prepared for potential acquisition. In this short-term change leadership role, completed four large-scale organizational process improvement projects.
- With HR, audited the business’s personnel plan: evaluated and revised the organization chart, job titles and responsibilities, and employee handbook
- Replaced the existing CRM software (Benchmark) with a more powerful platform that had additional marketing capabilities (HubSpot)
- Introduced new sales scripts, compensation plan, and performance action plan
- Built relationship with an external IT firm to manage all technical systems
COMCAST
Senior Sales Manager, Business Retail
05.2019 - 09.2022
Job overview
- Joined the small- and medium-sized business side in a newly established position to pilot the first retail business team in the country, then used this experience to write the national playbook for potential nationwide launch
- Trained, motivated, and managed a first-of-its-kind team of six retail business account executives, each of whom oversaw four or five Xfinity stores (21 total) and nine branded partners in the greater Boston area
- Ranked #2 team in Greater Boston for business and team revenue in FY22
- Achieved incredible growth in final year: grew revenue by 56%, internet sales by 42%, and lead generation by 35%
- Drove a successful pilot program that served as a national model
- Led the team to build strong, trust-based relationships with retail employees and collaborate effectively to generate new business sales leads
- Played an instrumental role in launching Comcast Business Mobile in both Xfinity and branded partner stores
- Presented on business mobile and Salesloft adoption strategy on a national call
COMCAST
Xfinity Store Sales Manager
09.2013 - 05.2019
Job overview
- Opened and expanded the state’s first three state-of-the-art Xfinity stores: Somerville (2013), Newton (2015), and Allston, City of Boston (2017)—each store represented a multimillion-dollar investment to build and maintain
- Delivered $660K annual revenue per store ($1.9M total)
- Managed 12 to 15 employees in each store (30 to 50 total)
- In 2017, drove 50% increase in traffic in three months and 51% YoY revenue growth: achieved this outcome through careful analysis of customer demographics, town services analysis, partnership with chamber of commerce, and presence at local events
- Piloted Xfinity Guide, a program to increase awareness and use of innovative equipment and voice-activated remotes; the program was successful in increasing new product adoption and customer satisfaction
- Recognized as a high-potential leader using the GE-McKinsey Nine Box Matrix and nominated by the VP of sales to complete Women’s Unlimited, which provided education, mentoring, and networking for women in leadership
COMCAST
Store Manager
01.2000 - 09.2013
Job overview
- Oversaw a territory of five to seven stores in the Greater Boston area that consistently met or exceeded goals for sales performance, customer satisfaction, and financial reporting
Education
Salem State UniversitySalem, MA
Bachelor of Science (BS) from Business Administration, Concentration in Marketing
Skills
- Territory/District Management
- Strategies for New Customer Acquisition, Retention, Loyalty, & Repeat Business
- Relationship- & Rapport-Building
- Market Research, Competitive Intelligence, & Problem-Solving
- Financial Management, Budget Oversight, Forecasting, Sales Analytics, & Expense Reporting
- Recruiting, Onboarding, & Leading High-Performing Teams
- Sales Training, Motivational Coaching, & Workshops
- Marketing & Brand Development
- Sales Promotions & Incentives
- Product Launch Planning
- Collaboration & Networking
- Sales Consulting
- Territory expansion
- Territory growth
- Business growth and retention
- Strategic planning
Certification
- Salesloft Training, 2022
- Entrepreneurial Operating System (EOS), 2022
- Comcast Women’s Unlimited, Inc. (12-Month Cross-Industry Leadership Program), 2019
- Solution-Selling, 2019
- Salesforce Training, 2019
- Tony Robbins Business Results Workshop, 2017
- Pro-Sell Certified, 2014, 2015, and 2018
- Facilitative Leadership, 2010
- Zenger Folkman Extraordinary Coaching Certified, 2008
- Fundamentals of Leadership (National Program for High-Potential Leaders), 2004
Presidents Club Elite Award
Club recognizes top sales performers.
Timeline
Territory Sales Manager
New England Golf Cars
12.2023 - Current
Director, Sales & Customer Experience
CENTER FOR WELLBEING
10.2022 - 01.2023
Senior Sales Manager, Business Retail
COMCAST
05.2019 - 09.2022
Xfinity Store Sales Manager
COMCAST
09.2013 - 05.2019
Store Manager
COMCAST
01.2000 - 09.2013
Salem State University
Bachelor of Science (BS) from Business Administration, Concentration in Marketing
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