Beth Porreca

Align Stakeholder Priorities & Drive Innovation

• Lead product launches and cross-functional teams, ensuring alignment with organizational goals
• Optimize resource allocation, apply data-driven decision-making, and drive revenue growth through operational efficiency
• Foster collaboration, creative thinking, and agility to enhance adaptability and performance
• Document process, create SOP’s that prioritize redundancy reduction

Spearhead Industry-Defining Programs

• Lead the development, launch, and adoption of the Football Development Model (FDM), setting new player development standards for the sport of football
• Establish and oversee the USA Football Medical Advisory Committee, driving industry-wide consensus and benchmarks
• Secure and manage an annual $2.5M+ grant budget, ensuring effective resource allocation and impact
• Reimaged USA Football’s National Conference into a signature event taking it from 8 vendors to 100+, from 500 attendees to 3,000+

Develop & Execute Strategic Plans

• Direct long-term strategic planning, including authoring plans for various departments including development, education, events, project management, grant initiatives and DEI objectives

Manage High-Stakes Partnerships & Representation

• Oversee key third-party relationships, including the US Olympic and Paralympic Committee and NFL Foundation
• Represent the organization at industry events, strengthening partnerships and identifying new opportunities
• Cultivate and manage relationships with committees, donors, and sponsors to drive engagement and long-term support

Orchestrate Large-Scale Event Operations

• Lead communication and RFP processes with DMOs, CVBs, Sports Commissions, and state sports organization
• · Design comprehensive event strategies, including venue selection, logistics planning, and contingency protocols
• · Develop and execute multi-channel marketing campaigns to drive attendance, engagement, and brand visibility
• · Foster sponsorship and partnership opportunities to enhance event funding and activation

Lead Diversity, Equity & Inclusion (DEI) Initiatives

• Develop and implement annual DEI strategies, overseeing external communication and organizational progress

• Managed daily operations of the events and sanctioning departments, overseeing a team of full-time and event contract employees
• Developed and oversaw an annual departmental budget of approximately $2M, supporting 14 national events, including the US Lacrosse Convention, Hall of Fame ceremony, US National Team events, and youth and collegiate championships
• Transformed the USA Lacrosse National Convention from a break-even event to a $500K+ profit generator within four years by doubling vendors, increasing attendance, and enhancing sponsor activation
• Led bid and selection processes for events and championships, managing all RFP responses and evaluations.
• Negotiated and managed hotel, venue, and event resource contracts, creating deal point documents and agreements
• Oversaw relationships with broadcast partners, including ESPN, ESPNU, ESPN3, web podcasts, and streaming services, to maximize media coverage
• Developed and implemented a national event standards platform with performance metrics for evaluation and improvement
• Designed and executed a comprehensive event sanctioning platform, managing program strategy and operations
• Built and maintained strategic relationships with sponsors, corporate partners, and affiliated organizations to enhance event impact
• Planned and directed the 2014 FIL Men’s Lacrosse World Championships, managing a $4M budget and overseeing event execution, including 36 international teams, 250+ youth and adult teams, 150+ vendors, 30+ partners and sponsors, three broadcast networks, two streaming services, and all event contractors and suppliers

• Managed programming and contracts for the Colorado Springs, Lake Placid and Chula Vista Olympic Training Centers
• Managed scheduling for the Northern Michigan University Olympic Education Center 2007-2008
• Responsible for creating and developing relationships with all program managers for the NGBs of Olympic Sport, community event organizers, national and international event organizers
• Generated 30% of the Colorado Springs Training Center’s annual revenue budget by booking special events
• Worked with NGB and US Olympic and Paralympic Committee high performance staff to ensure that training needs were met at all training sites
• Directed multi-department project team to manage the implementation of new IT systems used for operating the Olympic Training Centers and housing for all Olympic Games villages and room blocks
• Member of the 2008 US Olympic Delegation for the Beijing Olympic Games; responsible for housing and credentialing at the US High Performance Training Center

• Exceeded annual sales goals for revenue, participation, hotel room nights, and theme park ticket sales as Sales & Event Manager for baseball and softball at Disney’s Wide World of Sports. Drove business growth by securing new clients, expanding event participation, and optimizing sales strategies
• Coordinated complex event logistics across multiple departments, including operations, marketing, tournament scheduling, transportation, ticketing, and guest services. Worked closely with unions and internal teams to ensure smooth event execution while maintaining Disney’s world-class standards
• Managed high-value third-party relationships, including vendors, partners, sponsors, retailers, and venue rental groups, ensuring seamless collaboration and maximizing revenue opportunities