Beth Roth
Summary
Innovative creative director with over 20 years of expertise in delivering high-quality design solutions that drive organizational success. Demonstrates strong leadership skills in staff management and team collaboration, ensuring effective project outcomes. Committed to strategic business development and rigorous project management, resulting in adherence to budgets and enhanced company growth. Excels in fostering long-term client relationships while consistently achieving complete customer satisfaction.
Overview
25
25
years of professional experience
Work History
Creative Director/Owner
Thrive Creative
New Lenox
01.2001 - Current
- Successfully created and expanded my own business, and established the company as an industry leader in design.
- Direct all aspects of daily operations, managing all aspects of work to ensure complete client satisfaction, and adherence to deadlines.
- Cultivate a client base, focusing on relationship building and problem-solving to fulfill all customer needs.
- Develop budgets and guidelines for completing projects within the projected costs.
- Monitor all projects and print production from initial concept to completion to ensure continuing visual integrity, manage the creative process, and assist in providing smart solutions.
- Key Achievements: Generating over $500K in fees annually.
- Instituted branding for the healthcare segment of an insurance organization that distinguished it as an industry leader, and helped to maintain the position across the years.
- Provided a local, private school with highly effective branding standards and a visual identity that advanced the school in an overcrowded and competitive market.
Creative Director/Vice President
CrossMedia (Golin/Harris)
Chicago
01.2000 - 01.2001
- Directed a staff of 10-12 project managers and designers in everyday operations, with final approval of all creative projects for a mid-sized, integrated communications firm.
- Developed and maintained adherence to the department budget.
- Earned the position of managing key client relationships and establishing incoming potential customers.
- Key Achievements: Rebuilt and redirected the department to recoup a $250K loss due to previous mismanagement, instituting new budgetary guidelines, and operational procedures.
- Maintained $1.5M in client fees annually.
- Collaborated in a company-wide rebrand to advance visual identity and market position.
Director of Creative Services
CrossMedia (Golin/Harris)
Chicago, IL
Art Director
CrossMedia (Golin/Harris)
Chicago, IL
Account Executive/Sales Representative
HM Graphics, Inc.
Milwaukee, WI
Senior Designer
Burson-Marsteller
Chicago, IL
Designer/Art Director
Gregg & Associates
Kansas City, MO
Designer
Studio 100 - Gilbert/Robinson, Inc.
Kansas City, MO
Education
Bachelor of Fine Arts - Visual Communications and Graphic Design
The University of Kansas
Skills
- Brand Identity and development
- Strategic Business Planning
- Marketing Collateral
- Budget Development
- Print Production
- Team Leadership
- Client Relations
- Project Management
- Cost Reduction
- Staff Development
Timeline
Creative Director/Owner
Thrive Creative
01.2001 - Current
Creative Director/Vice President
CrossMedia (Golin/Harris)
01.2000 - 01.2001
Director of Creative Services
CrossMedia (Golin/Harris)
Art Director
CrossMedia (Golin/Harris)
Account Executive/Sales Representative
HM Graphics, Inc.
Senior Designer
Burson-Marsteller
Designer/Art Director
Gregg & Associates
Designer
Studio 100 - Gilbert/Robinson, Inc.
Bachelor of Fine Arts - Visual Communications and Graphic Design
The University of Kansas
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