Beth Schrader
Columbia Falls,MT
Summary
Creative Marketing Manager with a decade of experience in transforming marketing strategies into tangible results. Leads teams in developing successful campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
TOMIS Tech
08.2023 - Current
- Successfully execute multiple monthly marketing campaigns and effectively manage budgets across diverse channels such as website, content, SEO, email and paid ads.
- Apply agile methodology in monitoring and analyzing monthly sales and marketing metrics, continuously optimizing performance.
- Achieved 16% boost in clients' YoY online revenue by creating inventive strategies and executing website CRO initiatives.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Digital Product Marketing Manager
Aspen Skiing Company
08.2019 - 08.2023
- Developed and executed new UX/UI and SEO strategies through website redesign, resulting in 20% increase in organic website traffic
- Launched and integrated our first e-commerce store with brand website, leading to significant 60% boost in online sales.
- Drove successful management of complete digital customer journey, covering every stage from initial touch-point to conversion through diverse channels and website.
Content Strategist
Serendipit Consulting
06.2017 - 08.2019
- Created and optimized content for various digital platforms such as website, paid ads, email marketing, social media, and blogs for diverse client bases.
- Established cohesive brand communication and visual guidelines for online marketing platforms.
- Developed editorial calendars to plan, schedule, and track all aspects of online presence effectively for 20 accounts.
Digital Content Manager
FallingUp Media
04.2016 - 06.2017
- Developed brand narratives by executing various marketing campaigns across multiple channels including social media, paid advertisements, email marketing, and website strategies.
- Conducted shot lists, built storyboards, and provided direct leadership during photography and video shoots.
- Crafted and implemented impactful content campaigns, driving a 30% growth in clients' online followers and brand recognition.
Education
Bachelor of Science - Marketing
University of Pittsburgh
Pittsburgh, PA04.2015
Skills
- Website/CMS management
- Website UX/UI design
- KPI setting reporting
- A/B testing implementation
- E-commerce build management
- Paid campaign management
- Lifecycle marketing
- Creative asset building
- SEO strategies
- Project management
Certification
Google Analytics 4 Certification
Meta Certification
Volunteer Experience
Arizona Humane Society, Volunteer & Committee Member, 2017, 2019, I volunteered with the animals in the shelter, helped put on the company's largest fundraising events, created all of the marketing materials for events.
Timeline
Marketing Manager
TOMIS Tech
08.2023 - Current
Digital Product Marketing Manager
Aspen Skiing Company
08.2019 - 08.2023
Content Strategist
Serendipit Consulting
06.2017 - 08.2019
Digital Content Manager
FallingUp Media
04.2016 - 06.2017
Bachelor of Science - Marketing
University of Pittsburgh
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