Beth Weissfeld
Knoxville,TN
Summary
Passionate advertising executive dedicated to bringing real-world experience to students at The University of Tennessee.
Overview
19
19
years of professional experience
Work History
Director of Sales
WBIR Channel 10- NBC TEGNA
07.2015 - Current
- Foster a culture of curiosity that leads to innovation and success.
- Lead 25+ in-office and remote Sales and Advertising Account Executives, Creative Managers, Fulfillment and Operations specialists, and Advertising Managers to exceed revenue goals.
- Created customized brand extension and advertising solutions for agency partners in New York, Chicago, Los Angeles, Dallas, Detroit and Washington, DC. Focus on television and Peacock campaigns covering all dayparts including Olympics, NFL and live events.
- Managed teams responsible for creation and deployment of smart cross-platform sponsored content and developed go-to-market strategic plans to capitalize on the ever-changing media landscape.
- Deploy an average of 25 customized integrated advertising brand extensions each quarter across digital and television assets.
- Lead team that oversees media strategy, assets and placement for 300 clients each year.
- Mentored local and national sales leaders across Tegna and NBC Affiliates. This helped establish and foster creative teams who think outside of the box.
Local and Digital Advertising Manager
WBIR Channel 10- NBC TEGNA
02.2010 - 07.2015
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with station stakeholders to develop synergistic ideas for both brand and client.
- Hired and developed elite sales and operations team.
- Advocated and grew internal knowledge of the power of digital content and advertising.
Director of Business Development
WBIR Channel 10- NBC TEGNA
02.2007 - 02.2010
- Partnered a strong news brand with local and national advertising clients to grow brand recognition for both.
- Used data to develop strategies that met both the station's and the client's business objectives.
- Grew the number of station television and digital clients by 120% over 4 years.
Interim Director of Communications
The Great Game Of Business
05.2006 - 01.2007
- Assisted with public relations and earned media efforts to grow regional awareness for the company.
- Developed and facilitated ESOP and Business Literacy training programs for 17 businesses throughout the Midwest.
- Set training strategy and roll-out schedules for paid and non-profit clients.
Brand Research Associate
FleishmanHillard
04.2005 - 04.2006
Education
Bachelor of Arts - Communication Studies
The University of Tennessee - Knoxville
Knoxville, TNSkills
- Relentlessly curious
- Passionate about people and product
- Curator of Innovative teams
- Collaborative
- Change leader
Timeline
Director of Sales
WBIR Channel 10- NBC TEGNA
07.2015 - Current
Local and Digital Advertising Manager
WBIR Channel 10- NBC TEGNA
02.2010 - 07.2015
Director of Business Development
WBIR Channel 10- NBC TEGNA
02.2007 - 02.2010
Interim Director of Communications
The Great Game Of Business
05.2006 - 01.2007
Brand Research Associate
FleishmanHillard
04.2005 - 04.2006
Bachelor of Arts - Communication Studies
The University of Tennessee - Knoxville
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