BETH YAHARA, PGA
Palm Harbor,FL
Summary
PGA Golf Professional with a proven track record at high end facilities and with leaders in the golf industry. Overall well-rounded PGA Golf Professional with keen attention to detail. Experience in Management, Sales & Marketing, Teaching and Fitting with Trackman, Tournament & Event Management, Program Development, Account Relationship Building and Contract Negotiation and Fulfillment. Competitive golfer as a junior, college player, amateur and PGA Professional. Self-starter, out of the box thinker and team player. Very interested in the power of Social Media.
Overview
24
24
years of professional experience
Work History
Titleist Golf Ball Fitting & Sales Specialist
ACUSHNET COMPANY
Fairhaven , MA
2016.05 - 2023.06
- Member of the exclusive 9 person Titleist Golf Ball Fitting & Sales Team. Covered Southeast Territory and Women's Programs USA (2021-2023). Initially joined 12 person team with East, Mid-West and West Coast teams (2016-2020). Traveled to green grass and off course accounts throughout the United States and Canada to execute brand promotion and marketing of the Titleist golf ball line in both team and individual capacities
- Initiate, coordinate and execute unique Golf Ball Fitting Experiences for Titleist Elite Partner Clubs and golf organizations. Develop one on one relationships with Elite Titleist Partners. Create and test "Best Practices" for Titleist Women's Initiatives. Work with Titleist TREPs to drive brand specific support initiatives at green grass and off course partner accounts
- Educate PGA/LPGA staff members on Titleist fitting methodology
- Participate in Golf Influencer Podcasts and Events to promote brand
- Selected to conduct special events, special projects and to provide on site tournament support; including the USGA, PGA Tour, LPGA and key Titleist Influencers
- Advise Director of Media on contract negotiation with key industry partners and help fulfill contract obligations
- Assist with on-site brand merchandising
- Extensive travel, over 250+ nights per year
PGA Golf Professional
DISCOVERY LAND COMPANY
La Quinta , CA
2012.06 - 2015.09
- Key member of the Golf Operations teams at The Madison Club and Gozzer Ranch Golf & Lake Club (seasonal portfolio clubs)
- Traveling professional for Bakers Bay Golf & Ocean Club and El Dorado Golf & Beach Club
- Golf Operations, Tournament Management, Teaching, Merchandising and Sales.
- Managed Teaching Center for Gozzer Ranch
- Directed Women’s programs for the Madison Club & Gozzer Ranch
- Successfully increased female participation in events and clinics by 300%
- Continue to date to maintain relationships with members
PGA Golf Professional
SAWGRASS COUNTRY CLUB
Ponte Vedra Beach , FL
2011.04 - 2011.09
- PGA Professional involved in all facets of the Golf Operations, Tournament Management, Merchandising, Sales, Teaching and Fitting
- Managed Women's Programs
- PGA Professional Liaison for the Women's Western Open, including course set up and Rules Official
- Nike Club Fitting Specialist
PGA Golf Professional
BALTIMORE COUNTRY CLUB
Lutherville , MD
2007.03 - 2011.01
- As part of the PGA Professional team, helped oversee club's golf operation while tasked with organizing all Women's Tournament, events and Teaching programs
- Increased long-standing Women's group participation by 20% and created new ways for ladies to learn golf, including starting the club's first 3 hole group for women
- Helped managed Trunk shows for Ladies and participated in merchandise selection for the membership
- Callaway Product Fitting Specialist
Director of Tournaments & New Business Development
RASPBERRY FALLS GOLF MANAGEMENT
Leesburg , VA
2003.07 - 2007.01
- Concentration on Sales, Marketing and Account Management for corporate events and outings in the great Washington DC area
- Oversaw all aspects of the Tournaments from sales leads, cold calling, account interaction, contract negotiation, golf operations and Food & Beverage management
- Managed a portfolio of over 400 accounts grossing $8+ million in sales.
Tournament and Sales Director
WHISKEY CREEK GOLF CLUB
Ijamsville , MD
2002.06 - 2003.06
- Member of management team responsible for all Tournaments including sales, account management, supervision of staff and tournament operations
- Managed a portfolio of over 100 accounts and $1+ million in sales.
Special Events & Ticket Manager
PRO LINKS SPORTS MANAGEMENT
Lutz , FL
1999.01 - 2001.03
- Managed all special events and the ticket programs for the Outback Pro-AM, a Senior PGA Tour event.
Education
Bachelor of Arts - Business Management/Sports Management Focus
University of South Florida
Business Administration
Auburn University
Auburn, ALBusiness Administration
University of Miami
Miami, FLGolf 3, Biomechanics, Fitness 2, Junior 3
TPI
Skills
- Extensive Golf Industry Expertise
- Unique Attention to detail and focus on the golf experience
- 10+ years of working with Trackman
- Industry Fitter
- Out of the Box Thinker and Challenge Solver
- Relationship Building
- Branding Specialist
- Account Management
- Financial Reporting and Budgeting
- In Tune with the Power of Social Media
REFERENCES
Michael Rich
Director, Fitting and Education Titleist Golf Balls
Acushnet Company
michael_rich@acushnetgolf.com
508-742-8389
Jennifer Hudson, PGA
Owner, Life Long Golf
Director of Instruction, Sankaty Head Golf Club
jhudson@lifelonggolf.com
901-389=7580
Eric Schultz, PGA
Director of Golf
Colleton River Club
erics@colletonriverclub.com
843-836-4415
Glenn Scapin, PGA
Head Golf Professional
Atlanta Athletic Club
gds@aac1.org
230-595-4986
Tori Totlis
T-Time Podcast with Tori Totlis
tori@toritotlis.com
602-317-5188
Liz Cooper, LPGA/PGA
Senior Director, Membership & Events
LPGA Amateur Golf Association
liz.cooper@lpga.com
703-969-2465
Timeline
Titleist Golf Ball Fitting & Sales Specialist
ACUSHNET COMPANY
2016.05 - 2023.06
PGA Golf Professional
DISCOVERY LAND COMPANY
2012.06 - 2015.09
PGA Golf Professional
SAWGRASS COUNTRY CLUB
2011.04 - 2011.09
PGA Golf Professional
BALTIMORE COUNTRY CLUB
2007.03 - 2011.01
Director of Tournaments & New Business Development
RASPBERRY FALLS GOLF MANAGEMENT
2003.07 - 2007.01
Tournament and Sales Director
WHISKEY CREEK GOLF CLUB
2002.06 - 2003.06
Special Events & Ticket Manager
PRO LINKS SPORTS MANAGEMENT
1999.01 - 2001.03
Bachelor of Arts - Business Management/Sports Management Focus
University of South Florida
Business Administration
Auburn University
Business Administration
University of Miami
Golf 3, Biomechanics, Fitness 2, Junior 3
TPI
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