Bethaney Hibberd
Hilliard,OH
Summary
Talented Marketing Manager with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting brands with innovative and forward-thinking approaches.
Overview
11
11
years of professional experience
Work History
Marketing and Operations Analyst
Cayosoft
03.2023 - 03.2024
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
- Validated results and performed quality assurance to assess accuracy of data.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures for various tasks.
- Queried databases for information needed for report processing.
Marketing Manager
Spectrum Dental Society
06.2022 - 12.2023
- Develop and execute marketing strategies to promote brand and sales initiatives through lead generation, lead nurturing, and retention efforts
- Create online portal to drive traffic to newly developed educational material.
Partner Marketing Manager
MicroCenter
08.2021 - 03.2022
- Ownership of vendor marketing program creation, management and optimizations
- Drove partner program growth 15% through expansion of digital opportunities available online.
Senior Digital Marketing Specialist
The Wendy's Company
05.2019 - 08.2021
- Responsible for end to end customer experience while partnering with leadership to develop campaign strategies promoting content in order to drive sales
- Optimize content strategy to increase conversion rates through testing, new content development, personalization and automation
- CRM management of Salesforce that increased breakfast and ReWards program 30%, while also introducing new automations and processes through UI Path to decrease resources needed to update menu content.
Campaign Analyst
Express Clothing
12.2017 - 05.2019
- Strategy, planning, execution and reporting of direct marketing campaigns in Adobe Campaign
- Multi-channel analysis of customer segments working cross-functionally to inform strategy and testing opportunities including offers, formats and audiences
- Audience refinements and prospecting to drive new campaigns that allowed for data enhancements flagging customers for marketing that produced best conversion rates.
Regional Marketing Coordinator-Digital Specialist
Stanley Steemer International
03.2015 - 09.2017
- Introduction of new digital program through proof of concept, including website development, SEO, local listings, social media, PPC, email, etc
- Worked with key stakeholders to increase conversions through development of online booking system.
Marketing Intern
CSI International
01.2013 - 03.2015
- Collaborated with other departments to coordinate strategic marketing activities.
Education
Bachelor of Arts Pre-Law -
The Ohio State University
04.2014
Skills
- Salesforce
- Hubspot
- Adobe Analytics
- GA4
- Adobe Campaign
- JIRA
- Tableau
- WordPress
- Drupal
- Hivebrite
- ZoomInfo
- MS Office
Timeline
Marketing and Operations Analyst
Cayosoft
03.2023 - 03.2024
Marketing Manager
Spectrum Dental Society
06.2022 - 12.2023
Partner Marketing Manager
MicroCenter
08.2021 - 03.2022
Senior Digital Marketing Specialist
The Wendy's Company
05.2019 - 08.2021
Campaign Analyst
Express Clothing
12.2017 - 05.2019
Regional Marketing Coordinator-Digital Specialist
Stanley Steemer International
03.2015 - 09.2017
Marketing Intern
CSI International
01.2013 - 03.2015
Bachelor of Arts Pre-Law -
The Ohio State University
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