Beth Brownholtz
West Chester,Pa
Summary
A creative, forward-thinking senior-level marketer with experience in strategic planning and campaign management. Recognized for driving cross-organization collaboration to build and execute impactful, award winning Consumer and Enterprise integrated marketing programs.
Overview
22
22
years of professional experience
Work History
Marketing Integration Manager
Enterprise Creative Solutions, Bank Of America
2010.01 - Current
- Lead internal and agency partner campaign integration for Enterprise Creative Solutions (ECS), the award winning in-house creative agency for Bank of America
- Drive strategic and creative consistency across all bank communication channels and product categories; serving as liaison between marketing partners, segment and creative teams for 8 lines of business
- Provide target audience insight for "digital first" efforts across traditional and digital channels, with special focus on late adopter behaviors and challenges
- Serve as subject matter expert for several financial education/wellness platforms and partnerships, including Better Money Habits®, Kahn Academy and Bank of America Life Plan®
- Analyze industry trends, competitive intelligence and changing market conditions to provide strategic recommendations and opportunities
- Ensure legal compliance, Governance reviews, brand alignment, and orchestration across traditional and digital campaigns
- Adapt project timeline and creative approaches to ever changing platforms and technology advancements eg; Adobe Experience Manager, enhanced video players
- Developed and educated teams on a Marketing Communications Guideline for Preferred Audience segmentation “clean room” test; utilizing customer personas to inform creative approach
- Serve as Agency strategist on the Corporate Employee Banking and Investments platform launch across paid, owned and earned channels
- Member of ECS leadership team: provide regular updates on larger initiatives, drive internal process enhancements, identify cost/time efficiencies and celebrate successes
Brand Manager
Charming Shoppes, Inc
2009.01 - 2010.01
- Developed integrated marketing plans for over 165 retail clients; outlined market strategies, program objectives, pricing strategies, target audiences, and product market positioning
- Lead Loop 18 product launch in 91 retail locations and ecommerce, including developing brand standards, visual plans, and social media strategies; efforts resulted in quarterly sales of 129% against plan
- Determined feasibility of brand launch and expansion through competitive analysis and quantitative/qualitative research efforts
- Collaborated with CRM team to improve campaign performance and ROI, including developing customer profiles, identifying key customer contact lists, collecting and analyzing campaign data, and identifying actionable opportunities and best practices
- Designed various acquisition strategies using outreach programs, affiliate partnerships, and competitive intelligence processes
Account Manager
Smells Like Green Advertising, Inc
2006.01 - 2009.01
Finch Brands, Formerly Kanter International, Inc
2005.01 - 2006.01
Rhoads Creative Advertising, Inc
2001.01 - 2005.01
- Designed and implemented customer-tailored action plans such as corporate branding programs, multi-media campaigns, custom support materials, interactive development, and social media opportunities
- Managed all facets of media planning, including initial market research, industry-specific media recommendations, contract negotiations, and fulfillment
- Oversaw campaign development for multiple product lines, combining public relations, advertising, interactive, collateral, and grass root marketing initiatives; Flavia marketing campaign resulted in 180% increase in online activity and 95% rise in sell through rate
- Consulted with creative, digital, media, public relations, and research teams to ensure client objectives were clearly understood, budgets met, and strategic solutions developed
Education
Bachelor of Science - Sports Marketing
University of Dayton
Skills
- Strategic Assessment
- Campaign Planning
- Brand Strategy and Activation
- Consumer Insights/Persona Development
- Audience Segmentation
- Product LifeCycle Management
- Process Optimization
- Team Management/Cross Team Collaboration
Timeline
Marketing Integration Manager
Enterprise Creative Solutions, Bank Of America
2010.01 - Current
Brand Manager
Charming Shoppes, Inc
2009.01 - 2010.01
Account Manager
Smells Like Green Advertising, Inc
2006.01 - 2009.01
Finch Brands, Formerly Kanter International, Inc
2005.01 - 2006.01
Rhoads Creative Advertising, Inc
2001.01 - 2005.01
Bachelor of Science - Sports Marketing
University of Dayton
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