Bethany Chard
Los Angeles,CA
Summary
Results-driven E-commerce specialist with a focus Focus on Amazon (US and International), DTC, and other marketplaces. Accomplished in high-level decision-making, strategic planning, Marketing, and operations leadership. Delivers above-benchmark results and drives significant updates to processes.
Overview
11
11
years of professional experience
Work History
Sr. Manager, Amazon and DTC E-commerce
Pet Honesty
01.2022 - Current
- Led Amazon US, Canada, Target and Walmart 3P, and DTC strategy, marketing, operations, and overall P&L.
- Launched Monthly S&OP process with annual (AOP) planning to ensure follow through of shipments in conjunction with Finance, procurement and warehouse operations.
- Managed Supply chain inventory and product performance on all channels to ensure in-stock position is maintained.
- Enhanced area operations with new and updated operational strategies. Identified potential risks to supply chain and develop mitigation plans.
- Optimize product assortment across all E-commerce channels to meet strategic objectives, liaising with Product Management, Digital Marketing and E-commerce teams.
- Identified key performance indicators KPIs and tracked progress towards goals.
- Optimize SEO, Increase visibility and product page views by optimizing for search, paid search, and engaging with Amazon Advertising, DSP retargeting, as well as off-platform media (TikTok, meta, Instagram, influencers).
- Steered organizational activities with expert knowledge of business operations, market trends and competitor activities.
- Managed budgets, resources, and timelines for multiple projects simultaneously.
- Launched new products and services with thorough market research, leading to increased revenue growth.
- Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
Director, Amazon Marketplaces
Bulletproof
02.2016 - 12.2021
- Launched Amazon Channel from system integration to first sale in November 2017, driving Marketplaces channel to $40M business, including full line (90 SKUs) into Walmart (October 2019) and select key SKUs into Amazon Canada (January 2020)
- Collaborated with creative team to execute creative vision within budget and schedule requirements.
- Responsible for strategy, operations, marketing and overall P&L of Bulletproof on all marketplaces, and growth of overall e-commerce.
- AOP and S&OP ownership, Annual and Monthly Operation Planning to ensure follow through of shipments in conjunction with procurement and warehouse operations to hit targets
- Leverage resources to ensure in-stock position is maintained along with ownership of buy box.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Analyzed performance metrics, implementing changes as needed to optimize results. Coordinated financial or budget activities to fund operations and maximize investments.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns. Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Optimized conversion rate through improved product page content including photos, graphics, and copy through efficient cross-functional collaboration.
- Drove efficiencies by optimizing paid search, engaging with Amazon Advertising, DSP flights, Display, and new initiatives through Video Ads, Amazon posts, Amazon LiveStream.
- Managed large-scale events such as Prime day, Amazon LIVEs, Treasure Truck, Pre-holiday showroom, Amazon Fishbowl, Deals, optimized brand store, A+ content, and more.
Sr. Operations Manager
Wood Thumb
01.2013 - 01.2015
- Oversaw workforce management planning, volume predictions and capacity planning.
- Built strong relationships with key stakeholders through consistent engagement, collaboration, and transparent communication practices.
- Increased team productivity, providing ongoing training, coaching, and performance feedback to staff members.
- Evaluated performance through effective KPI tracking, reporting and analysis, using data to realign and optimize approaches.
- Led efforts to streamline workflows and improve overall operational efficiency. Implemented process improvements to increase team performance.
- Spearheaded company email and marketing campaigns, including commercials and photoshoots.
- Launched Wholesale program.
- Gained and managed key accounts with clients such as Uncommon Goods, Bespoke, and partnership with Superbowl 50 held in Bay Area.
Education
Bachelor of Arts - Production And Design
University of San Francisco
San Francisco06.2007
Skills
- Strategic Planning
- Brand Management and Marketing
- Market Analysis
- Operations Management
- Data-driven decision-making
- Budget/P&L and Demand Planning
- Managing Operations and Efficiency
- Cross-Functional Collaboration
- Project Planning
Timeline
Sr. Manager, Amazon and DTC E-commerce
Pet Honesty
01.2022 - Current
Director, Amazon Marketplaces
Bulletproof
02.2016 - 12.2021
Sr. Operations Manager
Wood Thumb
01.2013 - 01.2015
Bachelor of Arts - Production And Design
University of San Francisco
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