Bethany Caldwell-Ebert
Years Personal Styling & Consulting
Dynamic Account Manager offering expertise in Sales, Merchandising & Visual Presentation. Strong background working with key accounts & high-profile customer relationships. Collaborative and strategic team leader with experience influencing decision-makers and successfully executing strategies.
Work History
Key Account Sales Manager, Dick's Sporting Goods
4 Years 7 Months- Manage all aspects of Women’s & Girl’s Apparel businesses at Dick's Sporting Goods, including product presentations, assortment planning, and order bank management
- Redefine collaboration with Account Buying teams to increase business success rates & advantage both Dick's Sporting Goods and Under Armour
- Work closely with Planning partners to ensure accurate revenue forecasting
- Navigate marketplace opportunity by analyzing sales data & trends
- Collaborate on Go-to-Market deliverables each season
Custom Clothier & Personal Stylist
5 Years 5 Months- Independent Sales Consultant & Stylist for Menswear/ Womenswear & Accessories
- Surmesur - Pittsburgh, PA (2023 - current)
- Threadwell Clothiers, LLC - Columbus, OH (2021 - 2023)
Merchandising - Direct to Consumer
1 Year 6 Months- Delivered business strategy for Women's Apparel in $1B Outlet Channel Business for Under Armour
- Utilized merchandising expertise and product knowledge to curate successful assortments based on data and trend analysis
- Partnered with Planning and Allocations to execute timely deliverables & accomplish goals
Merchandising - Sporting Goods
4 Years 6 Months- Created & Implemented Apparel strategies for multiple sporting goods accounts that supported Global initiative
- Optimized Brand positioning with strong understanding of account-based nuance & marketplace opportunity
- Initiated assortment collaboration targeting the Female Athlete at Dick's Sporting Goods
- Provided product expertise during Account milestone meetings & functioned as Global liaison
Visual Merchandising - Wholesale Manager
2 Years 1 Month- Designed & distributed visual merchandising publications across multiple channels
- Developed visual standards that could be maintained with consistency
- Implemented retail space planning and visual tools as an integral part of the Go-to-Market process to support revenue goals
Visual Merchandising - Field Rep
7 Months• Responsible for visual retail presentation of Under Armour Brand in the DMV territory, ensuring strong partnership with Store DMs and Managers to optimize UA visual direction
• Supported Product launches, Brand initiatives & New Store openings across North America
Education
Bachelor of Arts - Advertising & Public Relations
Associate of Arts - Fashion Marketing & Communications
YellowBrick x Parsons School of Design - Streetwear Essentials
Project resulted in being selected as YellowBrick's 40 under 40
Skills
Accomplishments
Competed in all 3 US Major Marathons
- New York Marathon 3:25
- Chicago Marathon 3:14
- Boston Marathon 3:15