Hi, I’m
Bethany Caldwell-Ebert
Apparel Sales & Merchandising/ Stylist
Pittsburgh,PA
Summary
Dynamic Account Manager offering expertise in Sales, Merchandising & Visual Presentation. Strong background working with key accounts & high-profile customer relationships. Collaborative and strategic team leader with experience influencing decision-makers and successfully executing strategies.
Overview
12
years of professional experience
5
Years Personal Styling & Consulting
Work History
Under Armour
Key Account Sales Manager, Dick's Sporting Goods
03.2022 - Current
Job overview
- Manage all aspects of Women’s & Girl’s Apparel businesses at Dick's Sporting Goods, including product presentations, assortment planning, and order bank management
- Redefine collaboration with Account Buying teams to increase business success rates & advantage both Dick's Sporting Goods and Under Armour
- Work closely with Planning partners to ensure accurate revenue forecasting
- Navigate marketplace opportunity by analyzing sales data & trends
- Collaborate on Go-to-Market deliverables each season
SurmesurPittsburgh, PA
Custom Clothier & Personal Stylist
2021.05 - Current (4 education.years_Label & 3 education.months_Label)
Job overview
- Independent Sales Consultant & Stylist for Menswear/ Womenswear & Accessories
- Surmesur - Pittsburgh, PA (2023 - current)
- Threadwell Clothiers, LLC - Columbus, OH (2021 - 2023)
Under Armour
Merchandising - Direct to Consumer
09.2020 - 03.2022
Job overview
- Delivered business strategy for Women's Apparel in $1B Outlet Channel Business for Under Armour
- Utilized merchandising expertise and product knowledge to curate successful assortments based on data and trend analysis
- Partnered with Planning and Allocations to execute timely deliverables & accomplish goals
Under Armour
Merchandising - Sporting Goods
03.2016 - 09.2020
Job overview
- Created & Implemented Apparel strategies for multiple sporting goods accounts that supported Global initiative
- Optimized Brand positioning with strong understanding of account-based nuance & marketplace opportunity
- Initiated assortment collaboration targeting the Female Athlete at Dick's Sporting Goods
- Provided product expertise during Account milestone meetings & functioned as Global liaison
Under Armour
Visual Merchandising - Wholesale Manager
02.2014 - 03.2016
Job overview
- Designed & distributed visual merchandising publications across multiple channels
- Developed visual standards that could be maintained with consistency
- Implemented retail space planning and visual tools as an integral part of the Go-to-Market process to support revenue goals
Under Armour
Visual Merchandising - Field Rep
07.2013 - 02.2014
Job overview
• Responsible for visual retail presentation of Under Armour Brand in the DMV territory, ensuring strong partnership with Store DMs and Managers to optimize UA visual direction
• Supported Product launches, Brand initiatives & New Store openings across North America
Education
Penn State UniversityUniversity Park, PA
Bachelor of Arts from Advertising & Public Relations
Parsons School of DesignNew York, NY
Associate of Arts from Fashion Marketing & Communications
University Overview
YellowBrick x Parsons School of Design - Streetwear Essentials
Project resulted in being selected as YellowBrick's 40 under 40
Skills
- Strategic Account Management
- Visual Merchandising & Styling
- Space Planning
- Brand Alignment Strategy & Implementation
- Retail Sales
- Customer Relations
Accomplishments
Competed in all 3 US Major Marathons
- New York Marathon 3:25
- Chicago Marathon 3:14
- Boston Marathon 3:15
Timeline
Key Account Sales Manager, Dick's Sporting Goods
Under Armour
03.2022 - Current
Custom Clothier & Personal Stylist
Surmesur
2021.05 - Current (4 education.years_Label & 3 education.months_Label)
Merchandising - Direct to Consumer
Under Armour
09.2020 - 03.2022
Merchandising - Sporting Goods
Under Armour
03.2016 - 09.2020
Visual Merchandising - Wholesale Manager
Under Armour
02.2014 - 03.2016
Visual Merchandising - Field Rep
Under Armour
07.2013 - 02.2014
Penn State University
Bachelor of Arts from Advertising & Public Relations
Parsons School of Design
Associate of Arts from Fashion Marketing & Communications
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