BETHANY EPPNER
Linkedin.com/in/bethanyeppner
Summary
Seasoned global marketing executive with 20+ years in creative strategy and integrated marketing dedicated to delivering mission-critical revenue results and best-in-class solutions. Ambitious team leader adept at creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives. Well-versed in building, leading and optimizing teams with attentive and insightful style.
Overview
24
24
years of professional experience
Work History
Global Head, Advertising Solutions
SPOTIFY
10.2022 - Current
- Founded, built and lead global advertising solutions with teams in each region to support sales initiatives and achieve aggressive revenue goals.
- Oversee global ideation, monetization and partner relationships, enabling footprint expansion into mature and nascent markets.
- Manage a team of 25 + creative solutions executives, leading proactive cultural release strategy and implementing a best-in-class program strategy in response to advertiser and market needs.
- Drive over $200M in incremental revenue in year 1; average deal size is 495% higher than average market deal size; product mix 70% higher than average.
- Lead worldwide operationalization, cross-functional task force and go-to-market strategy for first-to-market Live Events, a brand new and incredibly nuanced off platform offering for brands
- Established and implement departmental policies, goals and objectives for a new global team
- Liaise with sales leadership and cross-functional leads to ensure optimal creative service within complex legal/accounting guardrails.
Global Director, Podcast Boutique
SPOTIFY
03.2020 - 10.2022
- Founded a team to manage the onboarding, go-to-market strategy, monetization and relationship management of the platform's largest talent-led podcasts including Higher Ground Productions founded by President Barack Obama & Michelle Obama, Archewell Audio founded by The Duke and Duchess of Sussex, Armchair Expert with Dax Shepard, Anything Goes with Emma Chamberlain, Call Her Daddy with Alex Cooper, Joe Rogan Experience and The DC Comics slate.
- Implemented communication policies, technical procedures and standards for preserving creative/talent integrity while servicing sales with solutions that answer their advertisers' objectives.
- Introduced new methods, policies, practices and systems to placate talent and help sales achieve their objectives and reduce turnaround time.
- Led the operationalization and creation of first-to-market podcast products including presenting sponsorships, product placement, host read creatives and contextually relevant voice talents spots.
- Established clear goals, growth roadmaps, and strategic marketing plans to create awareness and desire in the marketplace.
- Spearheaded overhaul of podcast best practices to increase monetization opportunities and achieve sales goals.
Vice President, Integrated Marekting
CBS CORPORATION
09.2013 - 03.2020
- Responsible for strategically developing unique integrated multi-channel programs for Fortune 100 advertisers in order to increase revenue
- Effectively head, lead, support and motivate a team of marketing professional to generate powerful, high- quality creative ideas and solutions, supporting and inspiring the national sales team
- Closely partner with sales team to engage and present to both clients and agencies; initiate and cultivate senior client relationships
- Leverage data, research and strategic insights to develop creative programs to meet marketing objectives both internally and externally
- Responsible for setting the strategy, developing, writing and creating CBS Television Distribution’s Upfront
Executive Director, Creative Development
TIME WARNER INC
01.2006 - 08.2013
- Develop, sell and implement cross-divisional, multi-media creative marketing solutions for Fortune 100 advertisers
- Skilled in developing unique ideas, resolving marketing challenges and leveraging the full breadth of Time Warner's media and entertainment assets to solve the business challenges of the company’s top tier clients and to drive incremental revenue growth
- Artfully blend insight and strategic thinking to lead the creation, sell-through and management of innovative programs for major advertisers across relevant Time Warner companies
Account Director
OGILVY PUBLIC RELATIONS WORLDWIDE
01.2004 - 01.2006
Senior Account Executive
GOLIN/HARRIS INTERNATIONAL
01.2001 - 01.2004
Copywriter
MARGEOTOES FERTITTTA & PARTNERS LLC
01.2000 - 01.2001
Education
B.A. - Psychology, Film
Washington University in St Louis
St Louis, MO1998
Skills
- Leadership & Problem Solving
- Solutions-Oriented Creative
- Team Management
- Relationship Building & Growth
- Monetization & Go-To-Market Strategy
Accomplishments
Honored on the 2023 Fast Company Queer 50 List: The list chronicles the most powerful queer women and nonbinary leaders across a range of industries
fastcompany.com/queer-50/list/rank/21
Affiliations
Lesbians Who Tech, Executive Advisory Board Member
Westport Pride, Advisory Board Member
Timeline
Global Head, Advertising Solutions
SPOTIFY
10.2022 - Current
Global Director, Podcast Boutique
SPOTIFY
03.2020 - 10.2022
Vice President, Integrated Marekting
CBS CORPORATION
09.2013 - 03.2020
Executive Director, Creative Development
TIME WARNER INC
01.2006 - 08.2013
Account Director
OGILVY PUBLIC RELATIONS WORLDWIDE
01.2004 - 01.2006
Senior Account Executive
GOLIN/HARRIS INTERNATIONAL
01.2001 - 01.2004
Copywriter
MARGEOTOES FERTITTTA & PARTNERS LLC
01.2000 - 01.2001
B.A. - Psychology, Film
Washington University in St Louis
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