Bethany Gilbert

Full-time, salaried position

• Design, and produce a wide variety of creative marketing content, such as publications, advertisements, video, photography, digital content, news stories, and special event materials
• Use marketing research, college metrics, and data to plan for and evaluate projects. Produce project reports and recommendations for future work. Develop plans with clear, measurable objectives
• Oversee integrated marketing and public relations plans that support Institutional priorities for increased student enrollment, community relations, and special initiatives
• Develop complete communication plans and provide advisory planning, and technical services to management for recruitment purposes
• Provide advice to Directors, program leaders, and staff on potential public relations policies and decisions
• Coordinate internal and external resources to complete projects. Manage timelines, budgets, freelancers, and interns
• Proactively develop strong relationships with
  faculty and staff throughout the college to best serve their needs and to gain trust and support for Institutional initiatives
• Assign and evaluate the creative work of others, serving as the chief creative officer

Contract-based, hourly position

• Provided an on-demand resource for clients to advance their strategy and marketing operations
• Handled programming, vendor management, program development, promotional items, and public relations support
• Built and improved the perception of brands in healthcare, market research, retail and professional services
• Worked with clients to determine opportunities, identify challenges, and establish public relations strategies
• Developed PR and marketing content including media pitches, website maintenance and social media content

Contract-based, salaried position

• Provided event production, management, and leadership services
• Worked with corporations as well as career technical student organizations throughout the Untied States
• Supported competitive event management including planning, production, scripting and staging
• Maintained library of templates and reusable knowledge assets to maximize efficiency
• Assigned work to employees based on project requirements and individual team member strengths

Full-time, salaried position

• Researched, analyzed and developed materials for use in company-wide communication plans
• Developed quarterly themes, with a focus on stakeholder engagement
• Created, wrote, and distributed a wide variety of materials to communicate information, DB issues, programs, and activities to key public and internal stakeholders
• Developed and maintained professional, proactive, credible relationships with media outlets, including traditional and new media outlets
• Led planning and implementation for PR and communication initiative during annual company-wide philanthropic campaign
• Established job descriptions and KRAs for PR department; including vetting, interviewing and candidate selection
• Participated in emergency and crisis communication training and exercises, provided training for less experienced team members
• Implemented new project management software for department that improved communication company-wide