Bethany Lischer

• Followed classroom plans left by teacher to continue student education with core concepts
• Taught lessons encompassing math, writing, reading, science and social studies
• Developed strong rapport with students through encouragement and support
• Created strategies to keep students engaged and motivated
• Upheld classroom routines and rules to support students and maintain consistent schedules
• Organized and cleaned teaching areas after daily use to maintain high standards for returning teachers or other substitutes

Special Education Experience:

• Followed the adapted education lesson plans in both severe and moderate need roles to meet needs of students
• Supported special education students in inclusive classrooms, one-on-one and group settings utilizing accommodations and modifications tailored to meet their unique needs
• Taught multiple subjects to students with intellectual or emotional disabilitie.
• Collaborated with therapists to ensure students were maintaining goals in teacher's absence
• Enforced behavior management strategies for students with challenging behavior

*Repeatedly requested as substitute teacher by teachers based on excellent past referrals and trusted performance

• Executed well-coordinated campaigns, events and public relations strategies to promote brand
• Launched successful digital marketing campaigns that achieved goals for increased website traffic
• Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals
• Managed budget and resource utilization to maximize marketing ROI

• Created a global product line addressing the needs of target consumers and aligned with company goals
• Directed new product launches with internal teams, design agencies, freelancers and distribution managers
• Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution

• Oversaw the strategic direction, creative execution and implementation of national marketing campaigns and new product launches
• Enhanced customer engagement through the creation of compelling content and targeted messaging campaigns (from direct mail to targeted e-campaigns)
• Created press releases for trade publications and internal newsletters
• Conducted qualitative and quantitative research for competitive analysis and guest satisfaction
• Managed promotional budgets and conducted ROI analysis

Georgia Pacific Account (Quilted Northern, Angel Soft and Dixie)

• Worked directly with Managing Supervisor on day-to-day account activity
• Project managed print, radio and web (wrote creative briefs, researched, developed timelines and estimates)
• Oversaw three monthly advertising budgets to ensure accurate billing and budget maintenance
• Conducted qualitative and quantitative research for new business pitch initiatives

U.S. Potato Board, California Strawberry Commission, Aspen Skiing Company, Snowmass Village and LMA North America

• Worked with Account Director on day-to-day client relationships anticipating client needs for print, radio, outdoor, direct mail, point-of-sale and collateral campaigns
• Provided research for three new business pitches (defined company strengths & needs, explored media, etc.)