Overview
Work History
Education
Timeline
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Bethany Robinson

Overview

3
3
years of professional experience

Work History

Marketing Coordinator

Osborn Maledon
Phoenix, AZ
10.2023 - Current
  • Coordinate with designer to develop creative materials such as flyers, and advertisements for publications such as Phoenix Business Journal, Arizona Capitol Times and Arizona Attorney Magazine.
  • Create content for website, blog, and social media platforms.
  • Organize events such as conferences, lunch and learns, sponsorships, and webinars.
  • Develop brand marketing plan strategies to increase brand awareness.
  • Cultivate business partnerships to build lasting relationships with internal and external parties.
  • Deliver marketing strategy updates to upper-level management.

Event Coordinator

Ranch Pacific Electric
01.2022 - Current
  • Coordinate vendors, timelines and budgets for events
  • Lead end-to-end event planning process through meetings, walk-throughs and day-of execution
  • Handle client questions via different communication channels to deliver exceptional customer service
  • Coordinate plans and specific event needs with internal personnel

Marketing Specialist

Govig & Associates
Scottsdale , AZ
10.2022 - 09.2023
  • Implemented initiatives to increase brand awareness and engagement with target audience
  • Managed social media platforms and utilized metrics to increase engagement
  • Collaborated creatively to develop brand content, enhancing identity and engaging audience
  • Prepared monthly calendar to manage online content across multiple platforms
  • Created niche branding for all recruiters within the company
  • Oversaw headshots and all photography/videography
  • Conducted research and analyzed trends to identify new marketing opportunities and audiences.
  • Planned and organized large company events.

Marketing & Sales Specialist

Happy Jewelers
Fullerton, CA
08.2021 - 09.2022
  • Fulfilled 200+ online orders weekly
  • Consistently sold over $100,000 a month in merchandise
  • Replied to customers inquiring through email, text or live chat
  • Created relationship with customers with personable and excellent communication
  • Pursued over 50+ customer leads weekly as well as engage in follow up activities to gain new clients
  • Directed product shoots for marketing purposes for Instagram, Twitter, website and email blast.
  • Assisted in maintaining inventory levels
  • Negotiated prices with clients to finalize a sale

Education

Associate of Arts - Visual Communications

Fashion Institute of Design & Merchandising (FIDM)

Bachelors of Arts - Fashion Design

Arizona State University

Timeline

Marketing Coordinator

Osborn Maledon
10.2023 - Current

Marketing Specialist

Govig & Associates
10.2022 - 09.2023

Event Coordinator

Ranch Pacific Electric
01.2022 - Current

Marketing & Sales Specialist

Happy Jewelers
08.2021 - 09.2022

Associate of Arts - Visual Communications

Fashion Institute of Design & Merchandising (FIDM)

Bachelors of Arts - Fashion Design

Arizona State University

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Bethany Robinson