Bethany Scott
Rehoboth,MA
Summary
Accomplished Sales and Marketing Director bringing 24+ years of experience from print, broadcast TV, Radio, Digital, Events, and Cable industries with proven sales record. I am highly experienced developing customer relationship and in producing new business and creating strategic marketing plans to meet and exceed client and company needs. My goal is to be a strong partner with a company, to build revenue in every platform, and to achieve success.
Overview
26
26
years of professional experience
Work History
Digital Sales Manager
Cox Communications
Warwick, RI
01.2022 - Current
- Developed and implemented effective digital sales strategies to increase customer base through our CSP-client sales process.
- Managed a team of multimedia sales representatives, providing training and guidance on best practices.
- Coached, developed and motivated team to achieve revenue goals.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Directed and coordinated products, services and sales activities.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Trained and developed media consultants to build sales presentations and proposals for local, regional and national accounts.
- Conducted market research and reported on competitors.
- Increased revenue 150% YOY with New, National, and GOE.
- Finished #1 YOY growth out of 12 Cox markets.
- Prepared budgets and approved budgets.
- Analyzed customer behavior data to identify trends, opportunities & risks in the market.
- Monitored website performance metrics such as page views, bounce rates, click-through rates. to optimize user experience.
- Coordinated with marketing teams to ensure alignment between online and offline activities.
- Established tracking systems for measuring success of campaigns across multiple channels, including social media, search engine optimization, display, and video advertising.
- Provided dashboards and in person or teams reviews monthly to our clients to ensure campaigns are effective in achieving KPI goals.
- Researched emerging technologies and industry trends that could improve efficiency or effectiveness of digital sales initiatives.
- Developed partnerships with third-party vendors for leveraging their resources in increasing reach and visibility of brand.
- Identified potential new customers by analyzing existing customer profiles using predictive analytics tools with media monitors.
- Implemented best practices for tracking effectiveness of campaign success by measuring digital metrics and client return on investment.
- Developed innovative solutions to create digital programs for client presentations.
- Partnered with local sales leadership to cultivate consultative approach to digital media sales to exceed revenue goals.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Local Sales Manager / Director of New Business Development
CUMULUS MEDIA
East Providence, Rhode Island
01.2015 - 12.2021
- Increased New Business which resulted in $2 million in new annual revenues in the Rhode Island and Mass Markets
- Successfully secured 52-56% market share through Miller Kaplan reports
- Responsible to train all newly hired Account Executives
- Managed 16 Account Executives building New Business for 5 broadcast stations
- Daily one on one meetings with AEs to discuss daily development plan
- Each AE to bill out 100,000 in New Business yearly
- Actively accompanied all AEs on the road to increase business and sharpened sales skills and strategies
- Built comprehensive marketing plan with the AE prior to closing deal
- Targeted new prospects through research, cold calling local businesses and knocking on doors
- Instrumental in breaking out new business into three categories Targets, Prospects and Suspects
- Responsible for increasing digital revenues as part of the client's marketing plan
- Responsible for AE quarterly reviews
- Built New Business contests to increase motivation for bringing in new business
- Maintain along with Account Executive new customers that came on the air
- Developed plans for current advertisers on the air by adding in sponsorships
- Brought new client into our building which is now #1 client spending $400K + annually
- Monthly brainstorming sessions with all departments to develop new ideas for Cumulus
- Helped direct Radiothon and raise revenue for Hasbro Hospital
- Handled all trade contracts for the Cumulus Providence market
Senior Account Executive
CUMULUS MEDIA
East Providence, Rhode Island
01.2013 - 01.2015
- Responsible for building new local direct business
- Maintained and serviced existing clients
- Created PowerPoint presentations and conducted data research through Nielsen
- Presented presentations to large groups
- Updated daily budget and pipelines
- Produced creative copy on client's behalf and coordinated recordings
- Attended industry networking events
Multi-Channel Sales Manager
WLNE-TV / ABC6
Providence, Rhode Island
01.2011 - 01.2013
- Company Overview: abc6.com, myabc5.com, klkntv.com, kcautv.com, whbf.com and mobile
- Managed station websites, sales, and creation
- Generated revenue for all Citadel Communications D2 stations
- Managed seven AE's locally and oversaw all Television stations AEs for multi-channel platforms
- Increased market share in 5 markets for multi-channel revenue
- Created a portfolio for training purposes for each market and provided all stations with up-to-date monthly statistics
- Facilitator in Quarterly corporate meetings for all digital and D2 platforms
- Attended Department Head, Managers, and Web Meetings
- Worked with GM and GSM to create annual budgets
- Created sales opportunities/sponsorships to Account Executives to all stations
- Accompanied Account Executives on sales call to create best campaign for client
- Handled production of client commercials for ABC 6, ABC6.com and The Live Well Network locally
- Responsible for creating sponsorship plans for D2 station locally, The Live Well Network
- Worked daily with World Now and Mob dub
- Assisted our GSM with Tell Us More and station initiatives
- Handled trade agreements for our local Providence station
- Abc6.com, myabc5.com, klkntv.com, kcautv.com, whbf.com and mobile
Online Sales Manager and Events Director
thesunchronicle.com
01.2007 - 01.2011
- Company Overview: thefoxbororeporter.com, local-i-dos.com
- Attended Department Head, Managers, and Web Meetings
- Managed 12 Ad Executives daily to increase revenue for print and online
- Thefoxbororeporter.com, local-i-dos.com
Consultant
The Sun Chronicle Newspaper
Attleboro, MA
01.1999 - 01.2011
- For 2 ad campaigns per year instead of hiring from outside
- Increased revenue by 60%
- Generated special monthly sections to build revenue
- Purchased Mobile app for our Newspaper which includes a coupon and classified revenue stream
- Responsible for all business operations including human resources, scheduling, and budgeting
- Responsible for all aspects of managing our number one account
- Coordinated promotions for new campaigns
- Traveled to conferences to sell our bridal website local-i-dos.com to other media companies
- Attended all Bridal Shows for promotional purposes for local-i-dos.com
- Visited clients to assist in selling event booth space and special print/online sections
- Responsible for invoicing all vendors, setup, and direct entire event
Outside Advertising Executive
01.2003 - 01.2007
- Handled 80+ Local Accounts weekly for Advertising promotions and daily ads
- Billing, Laying, Typing and Proofing ads before submission to graphics
- Ad approval by fax, email or by drop off
Head Counter executive
The Sun Chronicle Newspaper
Attleboro, MA
01.2000 - 01.2003
- Inputting customer's ads over the counter, fax, phone and email daily
- Responsible for proof reading ads
- Layout Real Estate Showcase and check Classified negatives before going to print
Education
High School -
Dighton-Rehoboth Regional High School
01.1998
Travel and Tourism -
Bristol Community College
Skills
- Sales
- Marketing Planning
- Media Landscape Understanding
- Digital Business Development
- Customer Experience Enhancement
- Organization
- Detail Orientation
- Dependability
- Independence
- Commitment to Excellence
- Microsoft Office
- CRM Systems
- IAB Certification
Affiliations
Bristol Plymouth Technical School, Senior Board Member for Businesses and Applied Technologies
Timeline
Digital Sales Manager
Cox Communications
01.2022 - Current
Local Sales Manager / Director of New Business Development
CUMULUS MEDIA
01.2015 - 12.2021
Senior Account Executive
CUMULUS MEDIA
01.2013 - 01.2015
Multi-Channel Sales Manager
WLNE-TV / ABC6
01.2011 - 01.2013
Online Sales Manager and Events Director
thesunchronicle.com
01.2007 - 01.2011
Outside Advertising Executive
01.2003 - 01.2007
Head Counter executive
The Sun Chronicle Newspaper
01.2000 - 01.2003
Consultant
The Sun Chronicle Newspaper
01.1999 - 01.2011
High School -
Dighton-Rehoboth Regional High School
Travel and Tourism -
Bristol Community College
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