Bethany Simm

• Supervise ongoing daily production of marketing materials, resolve problems and coordinate resolutions with affected departments. Lead team of 3 direct reports - social media coordinator, campaign specialist and project manager.

Accomplishments

• Planned and implemented a total of 10 product marketing launches in first year.
• Championed revitalization of key marketing initiatives to address dynamic shift in agency sales management strategy.
• Maintained library of over 1,000 marketing materials including copy, images, videos, emails and other collateral.
• Built and strengthened strategic relationships with 22 national division offices and 2,500 leading agency partners by helping clients to develop ideas, discuss progress and set goals.

• Oversaw brand standards for all internal and external communications including reviewing and editing copy and layout for all web, print and visual collateral. Provided strategic oversight for guest experience as well as the planning of corporate and community events. Lead team of 5 direct reports - graphic designer, project manager, illustrator, event manager and intern.

Accomplishments

• Conceptualized and implemented new promotional strategies designed to meet all department needs, reduce information overload and make people's lives more rewarding while interacting with the brand.
• Spearheaded engagement strategy for a 22 million dollar capital campaign, exceeding pledge goals by 3%.
• Increased guest experience volunteer team by 200%.
• Wrote and distributed press releases to increase brand visibility.
• Maintained year-round calendar of over 100 events, raised brand awareness and drove organic engagement with consumers and partners.