BETHANY TRIPP
Boston,MA
Summary
Creative thinker and passionate storyteller. Successful public relations professional with substantial experience developing and executing successful PR campaigns. Skilled at creating positive relationships with media, stakeholders and clients. Strategic and committed to staying responsive and proactive in dealing with crises.
Overview
19
19
years of professional experience
Work History
Communication Strategist
CXO Communication
11.2023 - Current
- Overseeing development of public relations and media relations campaigns for healthcare-focused clients
- Leading execution of strategic communication plans
- Identifying storytelling opportunities, developing those leads, and gaining buy-in from clients
- Writing a variety of communication materials including press releases, marketing collateral and briefing documents
- Managing social media content for clients
- Collaborating closely with colleagues on digital and brand teams across accounts
- Day-to-day account and client relationship management
Account Director
Weber Shandwick
01.2023 - 09.2023
- Established strong relationships with global pharmaceutical clients
- Built and maintained rapport with reporters across healthcare and technology landscapes with a focus on biotech and pharmaceuticals
- Pitched high-level data, including FDA approvals, to top-tier media outlets
- Provided strategic counsel to client experience teams
- Mentored and developed junior staff members to effectively work with media
Media Relations Manager
Boston Children's Hospital
10.2014 - 10.2022
- Managed media relations efforts for a consistently top-ranked children's hospital
- Responsibilities included but were not limited to: Proactive outreach to media and fielding reactive media requests
- Developed and implemented media relations strategies designed to further strengthen the reputation of the hospital
- Collaborated with hospital leadership and others to identify opportunities for media engagement
- Aligned and prioritized media relations strategy and tactics in the context of the hospital mission and business strategy
- Continuously evaluated effectiveness of those media relations strategies and adapting accordingly
- Developed and maintained relationships with local, regional, and national media outlets
- Proactively pitched stories to favorably position Boston Children's and establish the organization as a go-to resource for expert commentary
- In close collaboration and alignment with the Director of Enterprise Communications and others, managed crises, or adverse events to minimize any negative reputational impact on the hospital
- Worked collaboratively with colleagues in Media Relations; Internal Communications; Clinical Marketing; Branding and Consumer Engagement; and Marketing Intelligence & Personalization to ensure alignment and consistency across internal and external communications and marketing channels
- Stayed up to date on national trends and best practices in media relations and health care communications, as well as competitive news and trends
- Managed and mentored junior team members
Account Director
Regan Communications
12.2005 - 09.2014
- Managed public relations for a broad-based group of consumer clients including: Bank of America, Franciscan Hospital for Children, the Ellie Fund, Mohegan Sun, Randolph Engineering and RE/MAX of New England
- Developed initiatives for each client based on individual needs
- Strategically matched clients for internal and external philanthropic opportunities
- Proactively developed and pitched news stories to print, television and radio outlets
- Drafted media advisories, press releases and other collateral
- Built and maintained strong relationships with influential members of the media
- Managed team of account executives and coordinators with the responsibility of mentoring and developing their skillsets.
Education
Bachelor of Arts - Communication Studies/Public Relations
Bridgewater State University
Bridgewater05.1998
Skills
- Media Relations
- Press Release Writing
- Social Media Strategy
- Content Development
- Thought Leadership
- Story pitching
Personal Information
Title: PUBLIC RELATIONS/MEDIA RELATIONS PROFESSIONAL
Timeline
Communication Strategist
CXO Communication
11.2023 - Current
Account Director
Weber Shandwick
01.2023 - 09.2023
Media Relations Manager
Boston Children's Hospital
10.2014 - 10.2022
Account Director
Regan Communications
12.2005 - 09.2014
Bachelor of Arts - Communication Studies/Public Relations
Bridgewater State University
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