Bethany Maxwell
Fort Worth,TX
Summary
Enthusiastic Marketing Specialist proficient at working with customers and analyzing needs. Team builder and clear communicator with strong problem solving and planning skills.
Overview
6
6
years of professional experience
Work History
Marketing Manager
EmmaCate Boutique
08.2022 - Current
- Created and developed a marketing plan to increase brand awareness, promotional strategizes and E-commerce growth.
- Planned monthly content calendar across all social channels through Planoly and Hootssuite.
- Coordinated with design team to develop high-quality and user friendly website to retain customers through Shopify.
- Weekly update of website design, navigation and graphics.
- Scheduled and executed weekly photoshoots for incoming inventory.
- Optimized email campaigns to increase open and click-through rates through Klayvio.
- Executed preparation of marketing images, videos, emails across all channels.
- Created social media content consistent with brand voice and direction.
- Tracked and analyzed social and sales analytics.
- Managed paid social media advertising campaigns to audiences through Facebook and Instagram Ads.
- Built relationships and marketing campaigns with influencers to increase brand awareness and engagement.
- Managed LTK (Reward Style) creator campaigns.
Owner/Founder
Dollydanas
05.2020 - Current
- Developed & executed business plan to create an online store for handmade dog bandanas that lead to successful brand, loyal customers and positive profit margins.
- Created custom digital branding for strong brand recognition.
- Managed and created all content for all social channels.
- Handled all shipping, merchandise, creating custom ordered merchandise.
- Planned and picked all fabrics and designs for product.
- Inspected all inventory to address flaws and verify quality standards.
- Built relationships with other brand ambassadors and influencers with as many as 120k followers to assist in social media strategy.
- Oversaw company finances with well-organized accounting system and all administrative requirements, including records management and tax submissions.
Customer Success Specialist
RightNow Media
06.2018 - 07.2021
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns with customer satisfaction at top priority.
- Investigated and resolved customer concerns related to passwords, payments and technical support,
- Proficient in CRM and Saleforce software.
- Troubleshooting with smart devices, (Apple and Android).
- Protected customer and company information with strict use of established security procedures.
- Answered 80 inbound calls each day to handle various concerns, set appointments, and resolved issues.
- Assisted Marketing Team with flyers, QR Codes, and customer marketing needs.
Education
Bachelor of Arts - Communications
Dallas Baptist University
Dallas, TX2018
Skills
- Passionate and Creative Team Player
- Social Media & E-commerce Branding
- Campaign Management
- Content Development
Timeline
Marketing Manager
EmmaCate Boutique
08.2022 - Current
Owner/Founder
Dollydanas
05.2020 - Current
Customer Success Specialist
RightNow Media
06.2018 - 07.2021
Bachelor of Arts - Communications
Dallas Baptist University
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