Summary
Work History
Education
Skills
Certification
Timeline
Community
Accolades
References
Hi, I’m

Beth Bruss

Lincoln,NE
Beth Bruss

Summary

A brand is no longer what we tell consumers it is. It is what consumers tell each other it is. As a branding and marketing leader, I believe human connection is the heart of marketing success. My job is to inspire teams to listen, communicate value, and ignite action. Passionate about bridging communication through learning and collaboration.


Gallup Top 5: Futuristic, Maximizer, Individualization, Strategic, Achiever

Talent Plus Top 5: Individualized Approach, Focus, Persuasion, Ego Drive, Growth Orientation

Meyers-Brigg: ENFP

LinkedIn Profile: linkedin.com/bethbruss

Work History

Assurity

Senior Manager, Creative Marketing/Brand Strategy
06.2016 - Current

Job overview

  • Leads and develops a cross-functional team of creatives (designers, writers, project managers, strategists and UI/UX) to achieve project milestones, conducting one-on-ones and quarterly/annual performance reviews, championing individualized development plans and team connectedness, and activating process improvement initiatives
  • Plans and oversees all Brand Strategy campaigns/creative direction for Assurity, including successfully launching a complete Rebrand in 2018 to communicate a clear value prop
  • Spearheads Customer Zero, B2B and DTC lead generation campaigns in partnership with sales team and marketing strategists, resulting in over 26,000 leads generated and nearly 2,200 MQLs last year alone; plus workflow setups
  • Manages budget, all vendor contracts, team resource allocation and compensations for creative department to align with business forecasts; YOY at or under budget
  • Superadmin for Hubspot CRM collaborating, onboarding training for successful adoption of 64 sales and marketing users
  • Maintains marketing's crisis communications and social listening strategies
  • Improved marketing team's Gallup team engagement score for 7 consecutive years (4.8/5.0); reviews results with team and leads action planning
  • Senior Marketing Strategist for Worksite division (2016-2017) before being promoted to current role, helping to grow revenue from $4M to $11M in one year and now $32M

Talent Plus, Inc.

Senior Marketing Manager, Global Communications
03.2007 - 06.2016

Job overview

  • Senior Marketing Manager, Global Communications (July 2015-June 2016): Responsible for setting the marketing vision, strategy, campaign planning and fiscal year budget for Talent Plus in partnership with CMO and CFO, team development and collaboration with 10 Branding and Marketing team members across disciplines, cross-business unit collaboration with the sales team, vendor relations and negotiations, media planning, content writing, CRM integration, social media oversight, internal communication and announcements; ultimately driving new business revenue growth through marketing efforts at Talent Plus
  • Senior Marketing Associate, Hospitality/Retail Industry Lead (January 2014-July 2015): Increased lead generation efforts by 384% in one year; Improved hospitality industry closed-won business by 92% in one year; Helped to bridge relationships and improve collaboration between sales and marketing; Developed and grew marketing team to implement innovative strategies, new ideas and platforms
  • Senior Marketing Manager / Senior Client Relationship Manager (June 2013-January 2014): Created and deployed over 100 successful multi-channel branding and marketing campaigns based on organizational strategic areas of focus in core industries, always promoting improvement for better success rates; Launched a social media and video platform for company in 2010; Concepted, produced and edited over 150 corporate videos for cultural and associate engagement; Team Leader for company's Experience Team launching and planning all company events where registration grew 21% from first event to fourth event with new business outcomes; Managed a $3M client portfolio of company's top clients, building strong relationships with my clients, providing consultative leadership, strategic planning and project management
  • Branding and Marketing Manager (Oct 2010-June 2012): Planned and executed 52 marketing campaigns across segments achieving 166% leads-to-goal
  • Client Relationship Manager/Service Lead (March 2007-June 2012): Managed $2M client portfolio building strong relationships with leaders focused on growth; served as liaison between client and internal team to ensure goals and deliverables exceeded expectations
  • Client Experience: Ritz-Carlton Hotel Company, Capella Resorts, Mercedes-Benz, Henry Ford Health System, Bon Secours Health System, Carnival Cruise Lines and more

Bailey Lauerman

Senior Project Manager
06.2004 - 02.2007

Job overview

  • Senior Project Manager (January 2005-2007): Directly managed and executed more than 40 deadline-driven client projects at a time totaling more than $4M in client business with experience in account planning/brand research, broadcast television and radio, print, outdoor, web development, trade show booths and various collateral.
  • Project Manager (June 2004-January 2005): Lead the project coordination and roll-out of a $2M television spot for Disney Parks & Resorts, airing nationally January 2007.
  • Client Portfolio: Disney Adventures, Allstate, GE Rail, Exmark Manufacturing and UNL

St. Claire Group

Assistant Account Executive
10.2002 - 06.2004

Job overview

  • Assistant Account Executive (January 2003-June 2004): Assisted in the writing and development of marketing communications plans for clients at a small ad agency; Helped win more than $2.3M in client accounts one year; Conducted an in-depth market research report on nurses which was referenced and recognized in the CEO's book Code Blue.
  • Account Project Manager (October 2002-January 2003): Worked closely with freelance creative team members to collaborate and execute marketing briefs for clients; Coordinated and executed the production of a $240K National TV campaign for Irwin Mortgage Corporation in a 30-day deadline to increase brand preference among consumers
  • Client Portfolio: Duke Reality, Irwin Mortgage, Sagamore Health Network, Vincent and Parkview Hospitals, Hoosier Energy, Girls Inc

Education

University of Nebraska At Lincoln (UNL)

Bachelors in Journalism from Advertising

University Overview

  • English
  • French
  • GPA: 3.8/4.0

Skills

  • Hubspot & Salesforce CRMs (admin)
  • Adobe Creative Suite
  • Craft CMS (website builder)
  • LinkedIn/Facebook Ads
  • LinkedIn Sales Navigator (admin)
  • SonyVegas, Adobe Premier (video editing)
  • Wrike, Basecamp (proj mgmt)
  • Postal (storefront)
  • Microsoft Suite, Sharepoint
  • Volusion
  • Envato
  • Concur
  • Knowledgeable in Pardot and Eloqua (marketing automation), Bluerush (custom video automation), Adobe XD and Figma (UX design)

Certification

  • Hubspot CRM Certified
  • LOMA Insurance Certified
  • Talent Plus Interviews Certified: CDS, Sales, PA, Manager and Executive

Timeline

Senior Manager, Creative Marketing/Brand Strategy

Assurity
06.2016 - Current

Senior Marketing Manager, Global Communications

Talent Plus, Inc.
03.2007 - 06.2016

Senior Project Manager

Bailey Lauerman
06.2004 - 02.2007

Assistant Account Executive

St. Claire Group
10.2002 - 06.2004

University of Nebraska At Lincoln (UNL)

Bachelors in Journalism from Advertising

Community

  • Current Board Member and Director of Coach Development for the Star City Figure Skating Club
  • National Association for Professional Women, Honorary Member
  • National Wine Ambassador for Boisset Collection (2014-Present)
  • Served on Fresh Start Home Board
  • Served on American Marketing Association/Lincoln Chapter Board, VP Programming and Chair of Prism Awards (2005-2008)
  • Served on Alpha Omicron Pi Corporation Board, Panhellenic Advisor
  • Volunteer at People City Mission, Cedars, Matt Talbot Kitchen & Outreach, Good Neighbor Community Center, City Impact and JDRF, Zeman Elementary Backpack Program
  • Ran in 2008 Lincoln Half-Marathon
  • Personal Interests: figure skating coaching, skiing, camping, reading, new tech and new ideas, renovation, spending time with family and friends

Accolades

  • Assurity Sales Partnership Award winner for excelled collaboration and performance between sales and an individual from another department
  • Talent Plus Gold Standard award winner for above and beyond performance
  • Alpha Delta Sigma College of Journalism Lifetime Honorary
  • Market research published in healthcare marketing book, Code Blue, by president of St. Clair Group marketing communications firm, Bob St. Claire
  • Recognized by Author, career coach and former VP of HR at Henry Ford West Bloomfield Hospital, Jocelyn Giangrande, in her book, What's In Your Sandwich?
  • Recognized by Founder of Econic and Author Josh Berry's book Dare to Be Naive
  • Attended and participated in numerous leadership and branding/marketing seminars and conferences for ongoing development

References

Available upon request.

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