Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
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Beth T. Whitten

Summary

Results-driven medical device sales professional with a proven track record of achieving double-digit growth, expanding account development, demonstrating strong clinical skills and territory management. Specializes in building relationships with a wide range of healthcare professionals, utilizing data analysis to inform sales strategies, and implementing clinical and workflow solutions to drive business success. Expertise includes direct sales of cardiac diagnostic solutions, providing technical training, and negotiating pricing packages to align with customer and company objectives. Highly collaborative team player with a sharp focus on achieving results.

Overview

6
6
years of professional experience
1
1
Certification

Work History

CDx Territory Manager and Sales Representative

Boston Scientific
08.2023 - Current
  • Grew trackable revenue by 85% and added 21 accounts by analyzing sales data and developing and implementing territory action plans with RVP to align pipeline, strategy, and business goals.
  • Provided clinical education and technical training to 50+ practices on how to utilize CDx Portal and ECG Insight workflows.
  • Resolved customer complaints by collaborating with ESM, HEMA and PatientCare departments to develop innovative solutions.
  • Converted existing practices from competitor to BSCI by utilizing competitive intelligence and highlighting key advantages of BSCI clinical data, report generation, and account support.
  • Key Achievements - BSCI
  • Exceeded 100% to quota every year since onboarding:101%, 109%, 125% ytd.
  • MCT growth > 12% YOY in 2025.
  • Generated new, top quartile revenue account via Project Heartbeat.
  • Developed strategy to ensure device entry with post-acute care and TAVR accounts.
  • Selected as an expert by education and marketing teams for national Connected Holter launch and sales force training.


CDS Sales Representative

Preventice Solutions
09.2022 - 08.2023
  • Added five new accounts in declining territory that experienced loss of 15 accounts under previous representative.
  • Targeted and negotiated accounts to implement BGMP Lite; improving revenue and inventory management.
  • Analyzed market trends and competitor activity to inform sales tactics and drive revenue growth.
  • Provided clinical education and technical training to physicians and staff on cardiac diagnostic products, increasing product adoption and reversing previous loss of business through trust-building and support.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.

Sales Representative

C2Dx
04.2021 - 09.2022
  • Delivered >10% growth across multiple product lines as Texas territory manager for start-up medical device company.
  • Added new accounts in Emergency, ICU and OR departments by building relationships, educating, and delivering sales presentations.
  • Provided training and education to practices and hospital groups on technical product features and clinical applications, ensuring increased adoption of devices.
  • Developed and implemented quarterly review process with VP Sales for territory analysis, leading to increased sales.
  • Key Achievements - Other
  • Mentored junior representatives, fostering a collaborative team environment focused on achieving sales goals.
  • Top Capital Sales Representative (Western US) for 2021 at C2Dx
  • Selected as company SME to attend Duke Flap Cadaver Dissection Course for C2Dx, 8/2022
  • Selected as company SME to attend AAOS International Conference for C2Dx, 3/2022

Assistant Director of Sales/Hospitality Expert

Montrose Cheese & Wine
07.2019 - 10.2020
  • Managed daily sales operations and led staff training for boutique wine and cheese store to maximize sales revenue, achieving $1M+ net sales in first year.
  • Developed and implemented revenue, business planning, and pricing strategies and leveraged industry relationships to increase business partnerships.
  • Assessed client feedback in order to make necessary adjustments or enhancements.

Client Purchasing Consultant

Double Decanted
01.2019 - 07.2019
  • Wine purchasing consultant for high-net-worth individuals.
  • Increased sales and business partnerships via industry networking, relationship building, developing marketing strategies, and creating client-focused engagements.

Education

Coursework - Human Physiology & Anatomy

University of Maine
Orono, ME

Teaching Certification -

Yale University
New Haven, CT

Bachelor of Arts - Studio Art

Bates College
Lewiston, ME

Skills

  • Expertise in selling cardiac monitoring solutions across the healthcare spectrum
  • Proven history of developing strong relationships with KOLS
  • Strong technical aptitude educating customers on clinical technical features, including software and algorithms
  • Effective communicator across technical backgrounds
  • Team collaboration and leadership
  • Engaging sales presentations
  • Product demonstrations
  • Territory management
  • Pipeline development
  • Account servicing
  • Goal setting

Certification

  • 100% current on BSCI internal courses
  • WSET Level 3 Advanced Award in Wines

Interests

Certified sommelier Former competitive triathlete Exercise physiology and nutrition

Timeline

CDx Territory Manager and Sales Representative

Boston Scientific
08.2023 - Current

CDS Sales Representative

Preventice Solutions
09.2022 - 08.2023

Sales Representative

C2Dx
04.2021 - 09.2022

Assistant Director of Sales/Hospitality Expert

Montrose Cheese & Wine
07.2019 - 10.2020

Client Purchasing Consultant

Double Decanted
01.2019 - 07.2019

Coursework - Human Physiology & Anatomy

University of Maine

Teaching Certification -

Yale University

Bachelor of Arts - Studio Art

Bates College

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