Summary
Overview
Work History
Education
Skills
Community Service
Hobbies and Interests
References
Timeline
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Betsey Burgdorf

Betsey Burgdorf

Summit,NJ

Summary

Dynamic marketing professional with a proven track record at Cheshire Home, driving impactful event strategies and enhancing donor engagement through compelling copywriting and brand management. Skilled in cross-functional collaboration and proficient in Adobe Suite, I consistently deliver results that align with organizational goals and elevate mission-driven initiatives.

Overview

23
23
years of professional experience

Work History

MARKETING & EVENTS MANAGER

Cheshire Home
Florham Park, NJ
08.2020 - Current
  • Led marketing and event strategy execution to further Cheshire Home's mission and fundraising goals.
  • Oversaw website management, ensuring content remained current and aligned with strategic messaging.
  • Wrote persuasive copy for appeals, campaigns, social media, and donor communications to enhance engagement.
  • Designed and produced graphic and video content for digital platforms, print collateral, and internal communications.
  • Created annual Impact Report by gathering and analyzing key performance data to demonstrate organizational success.
  • Planned and executed mission-driven events that boosted attendance and increased donor involvement.
  • Developed cohesive brand voice across all public-facing materials to maintain consistency and professionalism.
  • Collaborated cross-functionally to align marketing strategies with programmatic initiatives and audience outreach.
  • Analyzed event performance data to report ROI and effectiveness to senior management.

ARTS & EDUCATION EDITOR

02.2002 - 04.2015
  • Researched and assigned local news stories; managed reporters to ensure timely and accurate coverage.
  • Wrote, edited, and proofed articles; crafted headlines, captions, and front-page layouts to drive readership.
  • Covered community events, conducted interviews, and selected visuals to enhance engagement.
  • Coordinated remote 4-color process printing.

MARKETING DIRECTOR

Golftini
Westfield, USA
05.2010 - 01.2013
  • Company Overview: Westfield, NJ
  • Drove strategy for product development, distribution, advertising, planning, market research, event planning, and social media management.
  • Created flyers, postcards, look-books and other print media.
  • Accountable for all logistics for photo shoots, including scheduling locations and booking talent.
  • Increased online sales by researching and adjusting adwords for best SEO.
  • Designed fabric and spec sheets for collections.
  • Communicated with overseas production for accurate and timely delivery of product.
  • Westfield, NJ

Education

B.A. - Liberal Arts

University of Maryland
College Park, MD

Certificate - Graphic Design

Parsons School of Design
NYC, New York

Skills

  • Google Sheets
  • Event planning
  • Copywriting
  • Fundraising strategy
  • Social media marketing
  • Brand management
  • Graphic design
  • Email marketing
  • Direct marketing
  • Social media strategy
  • Marketing strategy
  • Adobe Suite
  • Microsoft Office Suite

Community Service

  • Elks Club
  • Camp Moore

Hobbies and Interests

  • Reading
  • Hiking
  • Travel
  • Cooking
  • Meditation

References

References available upon request.

Timeline

MARKETING & EVENTS MANAGER

Cheshire Home
08.2020 - Current

MARKETING DIRECTOR

Golftini
05.2010 - 01.2013

ARTS & EDUCATION EDITOR

02.2002 - 04.2015

B.A. - Liberal Arts

University of Maryland

Certificate - Graphic Design

Parsons School of Design

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Betsey Burgdorf