Betsy Alafoginis
Vienna,Virginia
Summary
Multi-tasking non-profit communications professional known for positive workplace culture and dependable, quality output. Customer-oriented team player with demonstrated digital marketing expertise, always mindful of diverse stakeholders.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Communications and Membership Manager
Population Association of America
01.2019 - Current
- Oversee multi-organization portfolio of digital programs including websites, applications, databases, and marketing platforms to support program areas including membership, fundraising, awards, publications, events, and advocacy
- Develop and execute marketing plans and digital strategy
- Lead build and re-design of new organization websites and microsites
- Maintain positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Serve as staff administrator for sister organization Association of Population Centers (APC), and communications for Society of Labor Economists (SOLE)
- Devise and implement new programs to produce additional revenue for all organizations
Freelance Social Media
PEAK Grantmaking
01.2015 - 01.2020
- Write and schedule tweets for events, articles, programs and the journal
- Draft blog posts as assigned.
Manager, Marketing Resources
National Association of Home Builders
07.2014 - 12.2018
- Wrote engaging and successful copy for membership development initiatives including marketing collateral, promotions, scripts, leadership reports and online content
- Created targeted communications, promotions and materials for more than 700 local home building associations across the country
- Managed all e-mail marketing, web presence and social media channels for membership initiatives
- Developed and provided editorial content including videos recognizing members, blog articles interviewing members, and encouraging the development of member-generated content
- Track and evaluate strategies with analytics to determine effectiveness
Marketing and Communications Manager
American Political Science Association
11.2010 - 07.2014
- Coordinated promotional materials and publications for external consumption including media, conferences, higher education, and Congress
- Boosted social media followers and engagement exponentially; over 2,000% in 2 years
- Created in-house design solutions for print and online publications, collateral, and other outreach, ensuring proper use of the logo and maintaining brand consistency
- Managed private social network community and monitored public networks to escalate any issues or identify member needs
- Managed all marketing campaigns by assisting internal stakeholders with strategy, layout, technical help, and execution, including monthly e-newsletter received by 14,000 members
- Maintained all organization websites, troubleshot technical issues, as well as built online components at staff request
- Developed digital analytics reports to share with internal teams, executives and leadership
- Supervised one staff member on the marketing and communications team
Account Coordinator and Communications Manager
ASCENT Management LLC
01.2009 - 11.2010
- Implemented all marketing and communications strategies for three association clients
- Led professional development programs, including executing and marketing the organization’s first webinar series including promotion, training speakers, and troubleshooting technology
- Managed awards program and served as staff liaison for national committees of volunteers and board of directors
- Coordinated advertising insertions, as well as the design and print of direct mail pieces
- Assisted with local event execution, administrator and registration
Education
Bachelor of Arts - Communications and Media Studies
Fordham University
05.2007
Skills
- Direct, clear, and concise copy writing
- Brand management
- Customer service
- Detail-oriented
- Social media marketing and monitoring
- Expert with various e-mail marketing platforms
- Expert with various Association Management Systems (AMS)
- Expert with various Content Management Systems (CMS)
- Proficient video editing
- Basic HTML
Certification
Association Academy Association Membership Growth Course, 2023
Timeline
Communications and Membership Manager
Population Association of America
01.2019 - Current
Freelance Social Media
PEAK Grantmaking
01.2015 - 01.2020
Manager, Marketing Resources
National Association of Home Builders
07.2014 - 12.2018
Marketing and Communications Manager
American Political Science Association
11.2010 - 07.2014
Account Coordinator and Communications Manager
ASCENT Management LLC
01.2009 - 11.2010
Bachelor of Arts - Communications and Media Studies
Fordham University
Association Academy Association Membership Growth Course, 2023
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