Summary
Overview
Work History
Education
Skills
Community Leadership
Timeline
Generic

Betsy Barrow

Savannah,GA

Summary

Experienced eCommerce and marketing leader with a knack for building strategies that drive sales and strengthen brand presence. Skilled at leading cross-functional teams, and blending creative thinking with data to get results.

Overview

18
18
years of professional experience

Work History

Senior Manager, eCommerce and Marketing

Dynacraft Inc. BSC
Port Wentworth
07.2025 - Current
  • Manage DTC, content, and marketing teams, providing leadership and direction to drive digital strategy and sales growth.
  • Launch new products to boost visibility, and support brand growth across key platforms.
  • Partner with licensors like Disney, Mattel, BBC, and Paramount to plan and execute marketing campaigns for licensed products.
  • Execute pricing and promo plans across all retail channels.

eCommerce Manager

Dynacraft Inc. BSC
Port Wentworth, GA
01.2021 - 01.2023
  • Lead the team managing our DTC accounts (Amazon, Walmart, Target, Shopify), and all content that goes with them—from listings to lifestyle copy.
  • Handle all things digital ads, from planning to daily optimizations, driving over $6M in yearly sales.
  • Work closely with retail partners to keep relationships strong, and sales even stronger—bringing in $10M+ annually.
  • Use performance data, and lots of A/B testing, to make smarter marketing moves and stretch the ad budget.
  • Oversee inventory management and fulfillment operations for online orders.

Digital Marketing Coordinator

Dynacraft Inc. BSC
Port Wentworth, Georgia
01.2021 - 08.2022
  • Wrote conversion-focused copy for product pages, emails, ads, and packaging, aligned with the brand voice.
  • Built and optimized automated email campaigns using A/B testing, driving a 2.5%+ CTR.
  • Managed digital ad spend and targeting across platforms, delivering over 200% ROI.
  • Led the website redesign to improve UX, boost engagement, and streamline navigation.
  • Developed and executed social media calendars across Facebook, Instagram, LinkedIn, and Twitter.

Marketing Manager

Stage Front
Savannah, GA
01.2015 - 01.2020
  • Drove $50M+ in sales and increased brand awareness through strategic marketing campaigns and lead generation.
  • Created high-impact content for email, PR, social media, case studies, and presentations, strengthening brand identity and engagement.
  • Managed website content for two brands, ensuring alignment with marketing strategy and brand vision.
  • Increased social media presence by 25%, enhancing customer engagement and brand loyalty.
  • Conducted market research to develop targeted campaigns across digital, email, and print channels.

Research Coordinator, Staff Reporter, Photographer

Coastal Empire News
Savannah, GA
01.2008 - 01.2009
  • Conducted interviews with key business and political leaders to produce engaging community stories.
  • Published investigative articles and photography in The Savannah Business Report & Journal to strengthen local business coverage.
  • Researched and authored market insights on top-performing businesses for Book of Lists, delivering valuable consumer analysis.

Education

Master of Fine Arts - Writing

Savannah College of Art And Design
05-2015

Bachelor of Arts - English / Comm.

Roanoke College
05-2008

Skills

  • Adobe Creative Suite
  • Google applications
  • E-commerce platforms
  • Social media management
  • Microsoft Office Suite
  • Project management tools
  • Email marketing solutions
  • Team leadership and collaboration
  • Strategic planning and execution
  • Relationship management
  • Data analysis and reporting

Community Leadership

  • Flannery O'Connor Childhood Home, Board of Directors, Present
  • Urban Hope, Board of Directors, Event Chair, 01/01/18 - 12/31/21
  • Savannah College of Art and Design, Graduate Mentor, 01/01/13 - 12/31/15

Timeline

Senior Manager, eCommerce and Marketing

Dynacraft Inc. BSC
07.2025 - Current

Digital Marketing Coordinator

Dynacraft Inc. BSC
01.2021 - 08.2022

eCommerce Manager

Dynacraft Inc. BSC
01.2021 - 01.2023

Marketing Manager

Stage Front
01.2015 - 01.2020

Research Coordinator, Staff Reporter, Photographer

Coastal Empire News
01.2008 - 01.2009

Master of Fine Arts - Writing

Savannah College of Art And Design

Bachelor of Arts - English / Comm.

Roanoke College

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