Betsy Blythe
Shreveport,LA
Summary
Motivated individual with a love for people, places, and music. Strong business acumen and willingness to take on challenging roles that require relationship building and a hands-on approach. Tech-loving and quick learning, always willing try out new avenues and unbeaten paths. Social media expertise and promotional abilities to support and drive substantial growth with a positive leadership vibe. Currently looking for a long term position where skills and abilities will be appreciated and flourish.
Overview
14
14
years of professional experience
Work History
Freelance Consulting
Self Employed Services
Shreveport, LA
01.2016 - Current
- Created marketing strategies through building websites, social media engagement, radio copy/voice-overs and signage for multiple brands.
- Collaborated with business owners and talent to develop creative ideas for upcoming projects and events.
- Displayed client specific market analysis, effectively handling mutually beneficial cross collaboration and implementation.
- Video production and imaging.
- Lead projects from the idea phase to execution, smoothly handling bumps in the Road from staffing issues to legal hurdles.
Owner, Operations Manager
Roadhouse Radio & Freaksters Roadhouse
Pontiac, Illinois
05.2010 - 06.2015
- Co-founded music venue with 3 stage capacities: 250, 1000, and 6000.
- Built a live radio studio, originally with a terrestrial station, 105.5 The Kat which broadcasted live from the stage and studio.
- Successfully maintained 27 relationships with clients from terrestrial radio and crossed over into an internet station advertising plan that included a 360 degree approach to advertising.
- Developed strategic plans to increase profitability and efficiency between the venue, sponsors, and artists.
- Ensured compliance with applicable laws and FCC regulations although we were internet based.
- Booked and promoted all in house shows through radio stations, print, social media, and street team.
- Programmed Roadhouse Radio with locally and nationally known radio DJ's such as Freak from Mancow, Goat from Full Throttle Saloon, Woolum from Virginia, and Mike Tomano from Chicago.
- Co-host of the Betz and Raven morning show daily from 7-10am which ran for 2 years.
- Employed local musicians to write jingles for clients.
- Board operations and software tech to make it all work in-house and remotely for clients and DJs.
Director of Marketing and Promotions
StarRadio
Kankakee, Illinois
05.2011 - 04.2014
- Created innovative campaigns to increase brand awareness and loyalty with emphasis on community involvement and interactive experiences.
- Actively led staff in brainstorming sessions to come up with fresh ideas for upcoming campaigns.
- Provided leadership guidance on all aspects of marketing operations including messaging strategy development, on-air sellable segments, online presence, content creation, and in person events.
- Revamped the sales process from hiring and on-boarding new employees to designing new station media kits, social media, and websites.
- Made appearances for on-air live 2-3 hour broadcasts for ticket giveaways on 106.5 X- Country as Betz, the x- country cowgirl. This included driving the station van, setting up the broadcast and displays, interacting with fans, and 3 live breaks per hour.
- Sold, wrote, recorded, and produced copy for 30 and 60 second spots.
- Hired and trained new sales and promotions personnel.
- Worked with large agency buys and national brands such as Miller Light, Bud Light, Jack Daniel's creating awesome and unique opportunities.
- Worked with large promotion companies such as Live Nation, AEG, and Fun, Fairs, and Festivals. Also worked with smaller venues and festival promoters that supported live music. Wrote proposals to aquire tickets for giveaways which were then sold as remote broadcasts.
- Collaboration with artist agencies such as WME, CAA, Paradigm, and UTA to get interviews and artist swag to do giveaways.
Education
Associate of Applied Science - Special Education
Joliet Junior College
Joliet, IL05-2005
Legal Studies
Kaplan University
Skills
- Music Industry Colaboration
- On-air Promotions
- Online Marketing
- Tech Savvy- Hardware and Software
- Live Events
- Extensive Industry Experience
- Sales and Marketing Leadership
- Creative Proposals
- Effective Communicator
- Public Speaking
Timeline
Freelance Consulting
Self Employed Services
01.2016 - Current
Director of Marketing and Promotions
StarRadio
05.2011 - 04.2014
Owner, Operations Manager
Roadhouse Radio & Freaksters Roadhouse
05.2010 - 06.2015
Associate of Applied Science - Special Education
Joliet Junior College
Legal Studies
Kaplan University