Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Betsy Groves

Kremlin

Summary

Proactive and motivated professional with high-energy approach to building and optimizing business operations. Solid and unique understanding of multiple facets such as financial, branding, and personnel management. Results-driven and industrious with conscientious attention to critical details and big-picture needs.

Overview

16
16
years of professional experience

Work History

Municpal Clerk/Treasurer

Town Of Kremiln
05.2019 - Current
  • Improved financial record accuracy by diligently maintaining and updating accounting records for the municipality.
  • Enhanced budget management with detailed financial analysis, identifying areas of potential cost savings.
  • Ensured compliance with local, state, and federal laws through meticulous auditing of municipal accounts.
  • Assisted in annual budget preparation by compiling financial data and forecasting future expenses.
  • Established internal controls to prevent unauthorized access or misuse of municipal resources effectively reducing instances of fraud.
  • Managed budgets, assets, portfolios, accounts payable, and receivable and general financial reporting procedures.
  • Secured funding for projects by writing persuasive and compelling grant proposals.
  • Managed grants efficiently, ensuring timely disbursement of funds and proper allocation to different departments.

Mobile Boutique Owner

Self-employeed
05.2015 - 10.2020
  • Increased boutique sales by implementing effective visual merchandising strategies and regularly updating product displays.
  • Streamlined inventory management for better organization and reduced stock discrepancies through meticulous recordkeeping.
  • Improved customer satisfaction with personalized styling consultations and attentive service, fostering repeat business.
  • Managed financial operations of the boutique, ensuring accurate bookkeeping and timely payment processing to maintain profitability.

Marketing Manager

Central National Bank
01.2014 - 02.2017
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Enhanced company reputation through successful public relations initiatives, and positive media coverage.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

Marketing Production and Merchandising Manager

MidFirst Bank
06.2008 - 12.2013
  • Increased sales by developing and implementing successful merchandising strategies, analyzing customer data, and reducing cost
  • Lead cross-functional teams in launch of promotional campaigns, driving increased revenue during key seasons.
  • Researched new vendors, acquired samples and negotiated purchases to secure best value for the company.
  • Created sales cycle plan to develop and service accounts through product marketing, prospecting, promotion, and merchandising for proper product visibility.

Education

Bachelor of Science - Business Marketing

Southwestern Oklahoma State University
Weatherford, OK
05.2008

Skills

  • Grant Writing
  • Budget Preparation
  • Asset Management
  • Capital Improvement Planning
  • Event Planning and Execution
  • Brand Building and Identity
  • Business Development
  • Product Sourcing and Purchasing
  • Partnership Development
  • Public and Media Relations
  • Social Media Marketing
  • P&L Management
  • Project Management

Accomplishments

    Oklahoma Municipal League Woman of the Year 2023

    Leadership Greater Enid Class XXV

    Grant Awards of over $1,000,000

Timeline

Municpal Clerk/Treasurer

Town Of Kremiln
05.2019 - Current

Mobile Boutique Owner

Self-employeed
05.2015 - 10.2020

Marketing Manager

Central National Bank
01.2014 - 02.2017

Marketing Production and Merchandising Manager

MidFirst Bank
06.2008 - 12.2013

Bachelor of Science - Business Marketing

Southwestern Oklahoma State University

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Betsy Groves